3. A snapshot of UK giving trends (CAF 2014)
• 79% of people participated in at least one charitable giving or social action activity in the
12 months prior to interview, (57%) did done so in the last month.
• Those aged 16-24 are the least likely to be involved in charitable giving or social action,
whilst those aged 45-64 are most likely to be involved, 63% having done something.
• In terms of giving money to charity, 70 % report doing so in the 12 months prior to
interview, and 44% do so in a typical month.
• Those most likely to give are female, older and in higher socio-economic grades.
4. A snapshot of UK giving trends (CAF 2014)
• The typical monthly amount given by a donor in 2014 was £14 and the typical monthly
amount given by a sponsor was £10.
• The estimated amount donated to charity by UK adults in 2014 is £10.6 billion.
• ‘Medical research’ is the supported by most donors (33% in 2014), followed by ‘children
and young people’ (30%) and ‘hospitals and hospices’ (25%).
• ‘Religious causes’ get the largest share of donations in terms of value (14%), as the
typical donation of £20 is much higher than the overall average donation.
5. A snapshot of UK giving trends (CAF 2014)
• Cash is the most common method of giving, with over half of donors (55%) making cash
donations in the previous 12 months.
• Direct debit remains the second most popular channel, with 30% using this in the last 12
months.
• Online giving has been used by 15% of donors in the last 12 months, and ‘text’ by 11%.
• Despite an apparent online and social media focus, young donors are actually much
more likely than average to give cash (66% compared to 55% overall).
9. Build a multi-channel campaign
• Direct mail fundraising
• Email fundraising
• Web advertising
• Social media fundraising
• Text giving campaign
• Robust website
• Sponsorships and individual activities
• Church based fundraising
• Schools based fundraising
See: www.turnonthetap.org.uk
