Presentation by UNEP and Jardins de Gallyabout the figures and trends in interior planting landscape of France

1. INTERIOR LANDSCAPING IN FRANCE:
MAJOR CHALLENGES AND TRENDS
PIERRE DARMET (GALLY) – PIERRE-ANTOINE THÉVENIN (UNEP)

2. The business market
of interior landscaping in France… And more!

3. The business market
of interior landscaping in France
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In 2017, landscape industry in France:
 29,100 companies
 91,800 workers (including 65 600 employees)
 €5.14B turnover
10% of Unep member
practice interior
landscaping

4. The business market
of interior landscaping in France
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A majority of small business:
 64% - 1 person
 30% - 1 to 9 employees
 6% - 10+ employees
The bigest 11% represents 72% of the turnover

5. The business market
of interior landscaping in France
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Balanced activities
 55.5% creation
 44.5% maintenance
Diversed clientele
 44% private individuals
 27.5% private companies
 27.5% public sector

6. The business market
of interior landscaping in France
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4 certifications for interior landscapers
in plant renting and plant decoration
© Groupe ADP – Roissy-Charles de Gaulle

7. Some of the French interior landscapers
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8. Weaknesses

9. Difficulties
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Recruitment
 Main difficulty of landscaping companies
Lack of recognition
 The public has little knowledge of interior
landscaping
 Especially of maintenance

10. Difficulties: recruitment
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11. Threats… And stimulators
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12. 12
Threats
Greenwashing
 Using non-plant decor to support a green speech
Start-ups development
 Not interior landscapers and don’t know us
 Same activities but a different speech
BtoC growing market?

13. Threats: biophilia???
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Only artificial and stabilized, small plants, with a bit of green carpet!

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Start-ups

15. 15
Start-ups

16. 16
Start-ups

17. 17
© Aura
Start-ups

18. Start-ups
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© Ciel, mon radis !

19. New BtoC growing market
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20. New BtoC growing market
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21. Opportunities
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22. 22
Opportunities
Green desir of the public
 83% of young graduates want green offices
Social medias: a green new trend
 Big success for interior green #

23. 23
Opportunities
New spaces
 Retail, old stations, etc. >>> leisure parks, f&b places,
"third" places
Good echoes for biophilia
 The value of interior environment is acknowledged

24. Social medias: green as a big trend
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25. Social medias: green as a big trend
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26. Social medias: green as a big trend
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27. New workers: a job which makes sense
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28. New workers: a job which makes sense
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29. Trends review – Les Jardins de Gally

30. Feel like home

31. Natural x artifical

32. Green office furniture

33. Green (at the) office: inside, or outside?

34. Green (at the) office: inside, or outside?
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35. Green (at the) office: inside, or outside?

36. Green (at the) office: inside, or outside?

37. « Real » biophilia ?
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38. Green designers
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© Alexis Tricoire

39. Or simpleness: restaurant? Office?
Home?

40. « Third places »

41. Floor to ceiling

42. Indoor edible gardens

43. Plants, Flowers, Fruits… Life to share!

44. Plants and humans!
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45. Plants and… Animals ?
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© Akagreen

46. Plants and… Animals ?
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© Urban Jungle Blog

47. As a conclusion

48. Plants, planet, people
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