Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
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The 5 steps to take now to ensure you’re ready to manage your brand’s reputation in the heat of a crisis.
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Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
- 1. 5 things you can do now to prepare your brand for crisis
- 2. WHO WE ARE! ! Word Mercenary | Storyteller | Sarcasm Artist! 2 Chad Biggs CHIEF CONTENT OFFICER (and go getter)
- 3. WHO WE ARE! ! Planner | Problem Solver | Realist! ! 3 Amanda Watson SENIOR ACCOUNT EXECUTIVE (and go getter)
- 4. 4 Foster Strong Relationships!
- 5. MEDIA! Image Source: Oxwords Blog 5
- 6. CUSTOMERS! Image Source: Snarke6ng2dot0 6
- 7. STAKEHOLDERS! Image Source: TankOnYvTar 7
- 8. EMPLOYEES! 8 Image Source: Emplhees
- 9. Embrace PARANOIA 9 Image Source: www.fact.co.uk
- 10. BEGIN FORMULATING A PLAN! Image Source; Talk Android 10
- 11. 11 WHAT IF…
- 12. IMAGINE! 12 > All the people! (potentially involved)! > What could go wrong?! > How could it go wrong? ! > Where are the holes? ! Image Source; Love Thy Hunter
- 13. 13 Know Your Approach! Image Source: sta6c.guim.co.uk
- 14. MEASURE THE RISK! 14 > Severity of situation! > Likelihood of occurrence ! > Ability to mitigate with current resources! ! Image Source; HipBaby
- 15. COMMUNICATIONS CULTURE! 15 Image Source; JorgenMiquelcs > Open/ closed door policy! > Liability! > Protocols for releasing information! !
- 16. 16 Image Source: Sta6c Flickr > Set up a dark site! > Identify external equipment needs + options ! > Plan ‘B’ location! > Outside communication assistance ! ! CONTINGENCY PLANNING!
- 17. EXAMPLE: City of Ketchum! Image source: Great Basin Incident 17 Response Team Facebook
- 18. AND NOW, A STORY ABOUT POTATO SALAD! Image Source: FoodNetwork.com
- 19. BUSINESS CONTINUITY! 19 > How do you return to business as usual?! > Do internal processes need to change?! > What are the ongoing communication needs?! ! Image Source: Gallery Hip
- 20. 20 Identify Your Audiences!
- 21. The IMPACT! 21 > Who will this affect most?! > What are the repercussions, if any?! > What is your message to each group this touches?! ! Image Source: Martyn Ballestero
- 22. YOUR TARGET MAY CHANGE! 22 Image Source: Gail Force Marke6ng
- 23. YOUR STAKEHOLDERS! Board Members! Shareholders! Media! Customers! Employees! Hypotheticals!
- 24. 24 Plan to communicate ! Image Source: s3.amazonaws.com
- 25. Image Source: baart 25
- 26. IDENTIFY CHANNELS! 26 Image Source; Bondy Consul6ng
- 27. MEDIA ! 27 Image Source; wimbd > Established who is cleared to talk to media! > Have 3-4 alternatives!
- 28. SOCIAL MEDIA! 28 > Don’t forget about social media! > Identify channels! Image Source: Business to Business Community
- 29. SPEAKING TO THE MASSES! 29 > Be cognizant of the perception/ preconceived notions of the audience! > Be ready for questions ! ! Image Source: Spoon Graphics
- 30. 30 Image Source: Pointman Files
- 31. 5 things you can do NOW to prepare your brand for crisis! 31 ! 1 Foster Strong Relationships ! 2 Embrace Paranoia! 3 Know Your Approach! 4 Identify Your Audiences! 5 Communicate! !