MENA Electronics retail market is forecasted to grow at a CAGR of 9% to represent a ~$100 Bn opportunity by 2027 with E-tail being the key growth driver. While offline electronic specialist stores have traditionally driven sales, they are experiencing strong competition from e-commerce marketplaces. Consumer’s increased emphasis on service experience is at the core of this change as E-commerce marketplaces are offering shoppers a superior user experience across their shopping journey