If recruitment marketing is on your radar in 2017, then this is a must view SlideShare. We spoke with our team of in-house recruitment marketing experts to bring you 17 optimizations that can save you time and money in the year ahead.

1. 17 RECRUITMENT
MARKETING
OPTIMIZATIONS
FOR 2017

2. Whether you’ve decided to roll up your
sleeves and do the hard work of manually
managing your online job advertisements, or if
your organization has decided to invest in
leading programmatic buying platforms to
automate them, these are the
17 recruitment marketing optimizations
you should consider in 2017.

3. Increase the competitiveness
of your Cost­Per­Click (CPC)
campaigns by increasing bids
on your sponsored jobs
appropriately
1.
INCREASE
COST­PER­CLICK

4. 2.
REFRESH
YOUR
JOBS
Refresh jobs that have been live longest in your
Applicant Tracking System (ATS) to ensure the
old age of jobs doesn’t negatively affect their
performance on job boards, job aggregators and
other employment sites

5. 3.
IMPLEMENT A
RECRUITMENT
ANALYTICS
PLATFORM
Implement an in­depth recruitment
analytics platform that can provide
you with job­ and source­level data
with spend so you can see the
performance behind every job that
you advertise and so you can make
better data­driven decisions moving
forward

6. 4.
LEVERAGE
PROGRAMMATIC
TECHNOLOGY
Leverage programmatic job advertising
technology to automate the management
and optimization of your recruitment
marketing efforts through rules­based
algorithms against your specific
recruitment goals

7. Diversify your media and
find the right media mix
beyond just one main job
board or aggregator
5.
DIVERSIFY
YOUR MEDIA

8. 6.
TEST GENERAL
JOB BOARDS
Test your jobs’ performance on
generalist job sites, like
Monster and CareerBuilder for
broad reach

9. 7.
TEST NICHE
JOB BOARDS
Test your jobs’ performance on
niche job sites, like
JobsinLogistics and DICE, in
order to better target specific
audiences for harder to fill jobs

10. 8.
SUPPORT
PART­TIME AND
HOURLY ROLES
If you have part­time, hourly, temp or
contractor roles open, test your jobs’
performance on sites which focus
primarily on this audience­­such as
SnagAJob and Jobcase­­to better target
these types of job candidates

11. 9.
TRY VARIOUS
MEDIA
CHANNELS
Ensure you’re utilizing a variety of
media channels available, including
performance­based media such as CPC
and Cost­Per­Applicant (CPA) models,
job slots, job postings and
social media

12. 10.
JOB SLOT
OPTIMIZATION
Use Job Slot Optimization to automate
the management and distribution of
your jobs into your slot inventory,
ensuring you don't leave any old or
expired jobs occupying your slots

13. 11.
INCREASE
BUDGETS
Maximize the exposure of your
jobs on employment sites by
increasing your budgets
accordingly

14. 12.
OPTIMIZE JOB
TITLES
A/B test and optimize your job
titles in order to improve your
click­through rates

15. 13.
OPTIMIZE
JOB
DESCRIPTIONS
A/B test and improve your job
descriptions and job landing
pages to increase conversion
rates

16. 14.
ENABLE SOCIAL
INTEGRATIONS
Make your application process
quicker and easier by enabling social
integrations that allow candidates to
apply using their LinkedIn or
Facebook accounts in order to
increase conversion rates

17. 15.
OPTIMIZE YOUR
ATS FOR MOBILE
Ensure your application process
is mobile­optimized to allow
mobile job seekers to easily
apply for your jobs from
anywhere in order to increase
conversion rates

18. 16.
SIMPLIFY YOUR
APPLY PROCESS
Simplify your job application
process to decrease applicant
drop­off rates

19. 17.
INTEGRATE AN
END­TO­END
ANALYTICS
PLATFORM
Connect top­ and bottom­funnel recruitment
metrics through integrated End­to­End
Analytics tools in order to tie important cost
data together and unearth important
insights such as cost­per­quality applicant
(CPQA) and cost­per­hire (CPH), for every
job and for every source

20. IF YOU’D LIKE TO SPEAK WITH A RECRUITMENT
MARKETING EXPERT WHO CAN PROVIDE YOU
WITH GUIDANCE AND ADVICE IN YOUR
STRATEGY, WE’RE HERE TO HELP

21. SIGN UP FOR A DEMO TODAY
TO LEARN MORE ABOUT HOW RECRUITICS
CAN HELP YOU ACHIEVE YOUR RECRUITMENT
MARKETING GOALS AND A BETTER ROI
IN 2017
W W W . R E C R U I T I C S . C O M