A glimpse into the transformative journey of the PepsiCo talent acquisition function and a view into the future plans as presented at the 2011 Fall ERE conference by Paul Marchand - global vp talent acquisition, Sheila Stygar - sr. director talent acquisition and Chris Hoyt - talent engagement & marketing leader. Presentation Stream f/ERE.net: http://www.ereexpo.com/2011fall/conference/agenda/session-descriptions/#video-348

1. PepsiCo Refreshes Talent Acquisition ERE Fall Conference Hollywood, FL September, 2011 Paul Marchand – Global VP Talent Acquisition Sheila Stygar – Sr. Director Talent Acquisition Chris Hoyt – Talent Engagement & Marketing Leader

2. A GLOBAL POWERHOUSE

3. THAT EMBRACES CHANGE

4. GUIDED BY A VISIONARY LEADER AND OUR STRATEGIC IMPERATIVES To build and extend our macrosnack portfolio To sustainably and profitably grow our beverage business worldwide To unleash the power of the Power of One To build and expand our nutrition business To cherish our associates To achieve excellent financial performance

5. THESE ARE UNPRECEDENTED TIMES…. BROAD BASED UNEMPLOYMENT GOVERNMENTS IN CRISIS HOUSING CRASH UNSTABLE EQUITY MARKETS

6. IMPACT ON TALENT

7. BY THE NUMBERS Source: Boston Consulting Group

8. IMPACT ON TALENT ACQUISITION DELIVER THE BASICS CHANGE THE GAME

9. IMPACT ON TALENT ACQUISITION DELIVER THE BASICS CHANGE THE GAME

10. TALENT ACQUISITION VISION To create a competitive advantage in hiring top talent achieved through a transformed recruiting function that is aligned against PepsiCo’s strategic initiatives.

11. OUR STRATEGIC “BIG BETS” Branding Campus Capability Technology Selection Sourcing

12. IT STARTS WITH “TA MISSION CONTROL” • Recruitment operations • ATS oversight • Brand management • Metrics & analytics

13. ENGAGING CANDIDATES OLD NEW Delivering a message Creating a dialogue and keeping it fresh

14. ONE COMPANY, ONE VOICE

15. ONE WORLD, ONE VOICE

16. TWO AUDIENCES, ONE VOICE WITH CANDIDATES WITH EMPLOYEES

17. WITH A FOCUS ON AN ADVANCED DIGITAL EXPERIENCE

18. QR CODES

19. TWITTER

20. THROUGH STORY TELLING

21. THROUGH STORY TELLING Passionate Possibilities -- Helen Hofstede of PepsiCo www.pep.jobs/PassionatePossibilities

22. ENGAGEMENT & TRANSPARENCY

23. ENGAGEMENT & TRANSPARENCY

24. TRADITIONAL SOURCING CHANNELS REMAIN VIABLE

25. NEW SOURCING CHANNELS ARE WHERE IT IS AT

26. A CLOSER LOOK AT LINKEDIN

27. FINDING FUTURE LEADERS – CAMPUS AS ONE

28. OUR GLOBAL ATS IS OUR FOUNDATION

29. WHILE DELIVERING A REWARDING EXPERIENCE

30. ATTRACTING AND DEVELOPING A GLOBALLY CONNECTED TA TEAM

31. FUTURE TRENDS

32. 1 – AN EVOLUTION FROM RECRUITER TO TALENT ADVISOR “The Talent Advisor earns the right to influence by informing staffing decisions with acute knowledge of the organization and deep expertise of external markets.” SOURCE: CORPORATE LEADERSHIP COUNCIL

33. 2 – AN INTEGRATED TALENT SYSTEM TA TM

34. 3 – TRUE GLOBAL SCOPE AND CAPABILITY

35. CLOSING THOUGHTS Listen and align to the business. Have a vision of “what could be.” Lead the way and stay on course. Embrace obstacles. Share success inside and out.

36. THANK YOU! Paul Marchand – Global VP Talent Acquisition Sheila Stygar – Sr. Director Talent Acquisition Chris Hoyt – Talent Engagement & Marketing Leader