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PepsiCo Talent Acquisition "Refresh"

A glimpse into the transformative journey of the PepsiCo talent acquisition function and a view into the future plans as presented at the 2011 Fall ERE conference by Paul Marchand - global vp talent acquisition, Sheila Stygar - sr. director talent acquisition and Chris Hoyt - talent engagement & marketing leader.

Presentation Stream f/ERE.net:
http://www.ereexpo.com/2011fall/conference/agenda/session-descriptions/#video-348

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PepsiCo Talent Acquisition "Refresh"

  1. PepsiCo Refreshes Talent Acquisition<br />ERE Fall Conference<br />Hollywood, FL<br />September, 2011<br />Paul Marchand – Global VP Talent Acquisition<br />Sheila Stygar – Sr. Director Talent Acquisition<br />Chris Hoyt – Talent Engagement & Marketing Leader<br />
  2. A GLOBAL POWERHOUSE<br />
  3. THAT EMBRACES CHANGE<br />
  4. GUIDED BY A VISIONARY LEADER AND OUR STRATEGIC IMPERATIVES<br />To build and extend our macrosnack portfolio<br />To sustainably and profitably grow our beverage business worldwide<br />To unleash the power of the Power of One<br />To build and expand our nutrition business<br />To cherish our associates<br />To achieve excellent financial performance<br />
  5. THESE ARE UNPRECEDENTED TIMES….<br />BROAD BASED UNEMPLOYMENT<br />GOVERNMENTS IN CRISIS<br />HOUSING CRASH<br />UNSTABLE <br />EQUITY MARKETS<br />
  6. IMPACT ON TALENT<br />
  7. BY THE NUMBERS<br />Source: Boston Consulting Group <br />
  8. IMPACT ON TALENT ACQUISITION<br />DELIVER<br />THE BASICS<br />CHANGE<br />THE GAME<br />
  9. IMPACT ON TALENT ACQUISITION<br />DELIVER<br />THE BASICS<br />CHANGE<br />THE GAME<br />
  10. TALENT ACQUISITION VISION<br />To create a competitive advantage in hiring top talent achieved through a transformed recruiting function that is aligned against PepsiCo’s strategic initiatives.<br />
  11. OUR STRATEGIC “BIG BETS”<br />Branding<br />Campus<br />Capability<br />Technology<br />Selection<br />Sourcing<br />
  12. IT STARTS WITH “TA MISSION CONTROL”<br />• Recruitment operations<br />• ATS oversight<br />• Brand management<br />• Metrics & analytics<br />
  13. ENGAGING CANDIDATES<br />OLD<br />NEW<br />Delivering a message<br />Creating a dialogue and keeping it fresh<br />
  14. ONE COMPANY, ONE VOICE<br />
  15. ONE WORLD, ONE VOICE<br />
  16. TWO AUDIENCES, ONE VOICE<br />WITH CANDIDATES<br />WITH EMPLOYEES<br />
  17. WITH A FOCUS ON AN ADVANCED DIGITAL EXPERIENCE<br />
  18. QR CODES<br />
  19. TWITTER<br />
  20. THROUGH STORY TELLING<br />
  21. THROUGH STORY TELLING<br />Passionate Possibilities -- Helen Hofstede of PepsiCo<br />www.pep.jobs/PassionatePossibilities<br />
  22. ENGAGEMENT & TRANSPARENCY<br />
  23. ENGAGEMENT & TRANSPARENCY<br />
  24. TRADITIONAL SOURCING CHANNELS REMAIN VIABLE<br />
  25. NEW SOURCING CHANNELS ARE WHERE IT IS AT<br />
  26. A CLOSER LOOK AT LINKEDIN<br />
  27. FINDING FUTURE LEADERS – CAMPUS AS ONE<br />
  28. OUR GLOBAL ATS IS OUR FOUNDATION<br />
  29. WHILE DELIVERING A REWARDING EXPERIENCE<br />
  30. ATTRACTING AND DEVELOPING A GLOBALLY CONNECTED TA TEAM<br />
  31. FUTURE TRENDS<br />
  32. 1 – AN EVOLUTION FROM RECRUITER TO TALENT ADVISOR<br />“The Talent Advisor earns the right to influence by informing staffing decisions with acute knowledge of the organization and deep expertise of external markets.”<br />SOURCE: CORPORATE LEADERSHIP COUNCIL<br />
  33. 2 – AN INTEGRATED TALENT SYSTEM<br />TA<br />TM<br />
  34. 3 – TRUE GLOBAL SCOPE AND CAPABILITY <br />
  35. CLOSING THOUGHTS<br /> Listen and align to the business.<br /> Have a vision of “what could be.”<br /> Lead the way and stay on course.<br /> Embrace obstacles.<br /> Share success inside and out.<br />
  36. THANK YOU!<br />Paul Marchand – Global VP Talent Acquisition<br />Sheila Stygar – Sr. Director Talent Acquisition<br />Chris Hoyt – Talent Engagement & Marketing Leader<br />

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