Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
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Casestudy dealocx
1.
2. DEALOCX is a mobile based platform designed for the ones
who love exploring local businesses around Bengaluru and are
searching for a link, connecting the offline world to the online one. It
brings forth the best of the deals available near you, with offers you
simply cannot ignore. All one has got to do is, BUY – CLICK – UPLOAD –
REDEEM.
Once up and running on the mobile app, ‘Buy’ in one
of the thousands of the partners registered with
DEALOCX, serving the best deals and discounts in the
market, and ‘Click’ the picture of the authentic bill.
‘Upload’ the picture of the bill using our mobile app,
which fills your pocket with reward points. These
reward points can be ‘redeemed’ in your further
transactions and avail you discounts beyond belief.
How amazing is it? The more you shop, the cheaper it
gets!
3. The local businesses face a multiple issues in interacting
with their customers on a real time basis. They lack the
provision of an on-demand platform, in addition to the
fact that their marketing strategies don’t quite cut the
mark when interacting with the urban audience. All these
flaws make it difficult for such businesses to maintain
loyal customers in a long run.
The business model DEALOCX provides, is able to sort
out these issues and benefit these businesses drastically.
4. We are a class of intelligent working professionals who like to experiment and
optimize our resources. For someone living in the city of Bengaluru, the average
expenses incurred in eating out, groceries and general items is a significant fraction of
their salaries, thus the necessity to reduce these costs through constant discounts
and schemes led to the invention of DEALOCX.
5. The idea is to develop an online platform to bridge the gap
between the customers looking for great deals and the
businesses providing great deals. The businesses, once
registered with DEALOCX, are given a platform to advertise
lucrative deals and discounts in search for loyal customers.
Once a customer avails that offer, in order to gain further
benefits, uploads his bill through our app. Upon the
verification of the bill, he is granted reward points (chips),
which can be used as a digital currency when ordering
through DEALOCX in days later.
It is a win-win situation for both the parties, the customer
gets quality products at discounted rates, and the business
significantly boosts its chances of having a regular
customer.
6. Great ideas aren’t great when thought, they’re great when they
reflect.
In an attempt to level the standards of offline and -online
businesses, such has been the story of DEALOCX. The popular
acceptance of the platform is visible in these stats:
I. Since the inception, we have been able to partner with more
than 3,000 restaurants in Bengaluru and still counting.
II. The DEALOCX mobile app has registered over 15,000
downloads. Most of these downloads are through referral, and
a fraction through PR.
III. DEALOCX has generated more than 50 lakh of GMV for the
F&B industry.
7. DEALOCX includes the application of game-design
elements and game principles in a non-game context – in
terms of enhanced online engagement of customers,
brand retention, better productivity and ease of use. It
incorporates strategies such as Rewards, Leader boards,
Badges and benefits to the participants in order to compel
them to stay and keep the interaction on.
The users earn reward points by referring their friends to
download the application via social media (WhatsApp,
Facebook, Email or even SMS). The users this way utilize
the strength of their network in order to attain better deals
and in turn prove to be beneficial for the firm. Referral
marketing acts as a great PR to the firm, providing direct
benefits to the interested customers.
8. I. A Mobile-Only approach for customers and Web/mobile-based
CRM for merchants that will collate data and analyses
II. Incentivize Word Of Mouth agents with reward points for sharing
and creating brand awareness on social media
III. Empower merchants by connecting them with their ‘nearby
audiences’ in real time through a hyper-local marketing platform
IV. Unified, seamless loyalty program that has cross-vertical
applications as well as high redemption values
9. DEALOCX is available on Google Play Store and is soon going to be on the Apple App Store.
Although, several basic and advanced platforms have been used in the development of the app, a
few have been listed below:
10. DEALOCX is relentlessly imbibed in the
continuous process of making the
platform grow, and helping our
partners grow along with us. You
matter to us, so do your opinions and
ideas. Kindly inspire us with your novel
ideas.
You can find us at:
www.recro.io
info@recro.io
+918041256263