To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
14. But the team?
• Executive Directors - “Engaging
the Community”
• Development Directors -
“Education and Training”
15. Are goals and channels
aligned with your
target audience?
4
When you speak to everyone, you
connect with no one.
16. Determine what you want to
achieve as an organization:
1. Increased awareness
2. Engaging community
3. Thought leadership
4. Trust and rapport
5. Expanded reach
18. Create a Content Strategy
that Aligns with Goals
of consumers find custom
content useful, and 78%
believe that organizations
providing custom content are
interested in building good
relationships with them.
Source: CMO Council
90%
19. Where to Curate the Best Content
• BuzzSumo
• Post Planner
• Medium
• BizSugar
20. Get Visual!
• 63% of all social media
content includes an
image
• Content with an image
receives over 94%
more views
• 60% of people interact
with an organization
whose images appear
within search
22. Use Automation to:
• Share your best
content
• Schedule ahead on
holidays and
weekends
• Listen to what’s being
said about you and
instantly interact and
respond