The document discusses optimizing images for SEO. It provides 11 tips for image optimization, including using your own images, using descriptive file names and paths, adding metadata, choosing the optimal file type, making images responsive, lazy loading images, adding natural alt text descriptions, compressing image file sizes, adding structured data to images, creating an image sitemap, and the importance of optimizing images for user engagement, content breaks, and improved ranking. The tips are presented by @RebekahDunne on the topics of SEO and optimizing images.

1. TALK FAST
DRINK COFFEE
OPTIMISE IMAGES
@RebekahDunne #brightonSEO

2. About me
@RebekahDunne #brightonSEO

3. Prepare to be Gilmored
@RebekahDunne #brightonSEO

4. Why should we care about image
optimisation?
Google
advises us to
@RebekahDunne
#brightonSEO

5. Why should we care about image
optimisation?@RebekahDunne
#brightonSEO
Breaks up
content

6. Why should we care about image
optimisation?@RebekahDunne
#brightonSEO
Helps to keep
users engaged

7. Why should we care about image
optimisation?@RebekahDunne
#brightonSEO
Images can
rank

8. Why should we care about image
optimisation?@RebekahDunne
#brightonSEO

9. 1. Use your own images
@RebekahDunne #brightonSEO

10. 2. File names are important
Assign a search
term to your
image file
@RebekahDunne #brightonSEO

11. 3. Consider file paths
Structure your
subfolders
@RebekahDunne #brightonSEO

12. Marie Kondo your file names and paths
Use primary, secondary
& tertiary search terms
on important pages
@RebekahDunne #brightonSEO

13. 4. Consider meta data
“We use a number of different
sources for this information,
including descriptive
information in the title, and
meta tags for each page.”
@RebekahDunne #brightonSEO

14. 5. Choose the optimum file type
@RebekahDunne #brightonSEO

15. Find the ideal file type
JPEGPNG SVG
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16. Choose the optimum file type
JPEG for larger
images or
illustrations
@RebekahDunne #brightonSEO

17. Choose the optimum file type
PNG to preserve
background
transparency
@RebekahDunne #brightonSEO

18. Choose the optimum file type
SVG for
logos and
icons
@RebekahDunne #brightonSEO

19. Choose the optimum file type
Discover the preferred file type for users
on specific browsers
https://caniuse.com/
@RebekahDunne #brightonSEO

20. 6. Make your images responsive
@RebekahDunne #brightonSEO

21. 7. Lazy loading
Love a good page
speed check!
@RebekahDunne #brightonSEO

22. Lazy loading
Lazy Loading
reduces initial
load time
@RebekahDunne #brightonSEO

23. Lazy loading
Lazy Loading
conserves
bandwidth
@RebekahDunne #brightonSEO

24. Lazy loading
Lazy Loading
conserves server
and client resources
@RebekahDunne #brightonSEO

25. 8. Add in natural alt tags
Match the search
term in the alt tag
to your file name
@RebekahDunne #brightonSEO

26. Add in natural alt tags
Describe the
image
@RebekahDunne #brightonSEO

27. Add in natural alt tags
Stay succinct
@RebekahDunne #brightonSEO

28. Add in natural alt tags
Google’s example of alt tags
@RebekahDunne #brightonSEO

29. 9. Copper Boom your images
Tinypng.com
Kraken.io
WP Smush
Smush image optimisation
@RebekahDunne #brightonSEO

30. 10. Image structured data
Product, Video, Recipe
@RebekahDunne #brightonSEO

31. 11. Image sitemap
@RebekahDunne #brightonSEO

32. Optimise your images or else!
@RebekahDunne #brightonSEO

33. Thank you!
@RebekahDunne #brightonSEO