1. 703.963.3983 Rebecca A Moericke 4837 Gainsborough Drive
RMoericke@gmail.com Fairfax, VA 22032
1 of 3
SUMMARY:
Proven
marketing
and
communications
professional
specializing
in
business
development,
relationship
building,
creative
strategies,
and
creating
multi-­‐media
outreach
programs.
Experienced
team
performer
with
a
strong
background
in
writing
and
messaging
for
various
audiences
and
within
a
variety
of
formats,
including
traditional,
digital,
and
social
media.
Offering
extensive
experience
in
developing,
managing,
and
growing
relationships
through
outreach
and
communications
within
targeted
markets
and
the
general
public.
PROFESSIONAL
EXPERIENCE:
Independent
Consultant
Self-­‐Employed
04/2014
–
Present
Established
professional
available
to
provide
services
in
marketing,
communications,
public
relations,
and
governmental
affairs.
Specializing
in,
but
not
limited
to:
§ Business
development
and
promotion
through
targeted
marketing,
community
outreach,
relationship
development,
and
public
engagement
§ Development
of
marketing
strategies
and
communications
plans
based
on
the
needs,
goals,
and
resources
of
the
client
§ Creation
of
multi-­‐media
marketing
and
communication
materials,
including
traditional
collateral
and
product/service
literature,
websites,
social
media
promotion
and
news
feeds,
media
and
press
releases,
as
well
as
case
studies
§ Program
development
and
implementation,
including
community
and
targeted
outreach,
market
strategies,
media,
and
direct
lobbying
§ Directing
of
external
relationship
activities
for
clients,
including
handling
sensitive
and
proprietary
information,
as
well
as
engaging
with
media,
vendors,
advertisers,
trade
and
professional
associations
§ Managing
client
expectations,
budgets,
and
schedule
for
multiple
on-­‐going
programs
Director,
Sales
and
Marketing
ADPC,
Inc.
04/2010
–
03/2014
Responsible
for
creation
and
execution
of
marketing/communications
strategies
and
materials
for
small
IT
consulting
company
with
both
large
commercial
and
municipal
clients.
In
addition,
directly
managed
all
aspects
of
business
development
and
promotion
of
cloud
based
technology
services,
as
well
as
developing
and
managing
relationships
with
vendor,
partner,
client,
and
distributors.
§ Develop
and
implement
all
marketing
and
communications
strategies
for
company
§ Create
multi-­‐media
plans
and
materials
including
literature,
web,
and
social
media
content
for
driving
new
business
and
communicating
existing
services
§ Managed
ADPC
largest
commercial
client,
including
expanding
the
scope
of
work
and
driving
expansion
of
business
§ Successfully
rolled
out
two
new
product
launches
and
expanded
ADPC
business
to
commercial
markets
from
strictly
municipal
government
base
§ Oversaw
vendor
and
partner
relations
including
communications,
maintenance,
client
relations,
educational
and
training,
and
expanding
business
§ Event
planning
for
media
and
trade
show
activities
§ Served
as
public
face
to
the
company
for
vendors,
partners,
and
end
customers
§ Handled
all
media
and
public
relations
activities
in
connection
to
relationship
with
municipal
client

2. 703.963.3983 Rebecca A Moericke 4837 Gainsborough Drive
RMoericke@gmail.com Fairfax, VA 22032
2 of 3
Founder
and
Chief
Executive
Strategic
Marketing
and
Communications
Consulting
10/2007
–
04/2010
Responsible
for
creation,
growth,
and
direction
of
communications
and
marketing
specializing
in
providing
in-­‐depth
support
of
governmental
and
corporate
strategies,
public
and
media
relations,
as
well
as
partner
management.
§ Created,
formed,
and
managed
business
and
consulting
company
§ All
aspects
of
corporate
management
and
client
relations,
as
well
as
all
business
development,
support
strategies,
and
regulatory
requirements
§ Created
public
relations
and
marketing
collateral
which
included
website,
product
literature,
case
studies,
media
advisories,
and
press
releases
§ Created
and
implemented
communications
and
marketing,
as
well
as
governmental
and
public
relations
programs
for
client,
including
negotiating
sensitive
press
relations
during
contested
re-­‐compete
of
client’s
lucrative
municipal
contract
§ Directed
external
relationship
activities
for
clients,
including
handling
sensitive
and
proprietary
information,
as
well
as
negotiated
with
media,
vendors,
advertisers,
trade
and
professional
associations,
and
partners
§ Managed
client
expectations,
budgets,
and
timetables
for
multiple
on-­‐going
programs
Program
Manager,
Marketing
and
Partner
Relations
Precise
Biometrics
07/2005
–
01/2007
Responsible
for
US
communications,
marketing,
governmental
and
public
relations,
including
developing
strategies
for
business
and
partnership
opportunities
to
grow
corporate
position
within
government
and
commercial
markets.
§ Developed
marketing
and
public
relations
strategies,
including
event
planning,
partner
programs,
identifying
business
opportunities,
meeting
with
market
leaders
and
decision
makers
§ Served
as
spokesperson
for
the
organization,
including
regular
presentations
on
behalf
of
company
and
industry
on
privacy,
products,
and
governmental
rules
§ Created
public
relations
and
marketing
collateral,
including
literature,
press
releases,
media
advisories
and
pitches,
case
studies,
award
nominations,
as
well
as
editorial
contributions
§ Coordinated
governmental
relations
activities
through
direct
lobbying,
participation
in
trade
and
professional
organizations,
and
submitting
comments
§ Worked
to
grow
business
and
launch
products
directed
to
US
government
market
§ Managed
vendor
and
contractor
relations
assessing
value,
costs,
and
developing
implementation
plans
Account
Manager
O’Keeffe
&
Company
03/2005
–
06/2005
Responsible
for
communications
and
public
relations
management
and
strategy
for
large
defense
integrator
client,
and
the
execution
of
news
creation
program
to
draw
attention
to
emerging
technology
for
a
major
IT
services
provider.
§ Secured
large
new
client
for
the
firm
through
knowledge
of
governmental
relations,
privacy,
and
security
sector
§ Directed
launch
of
thought
leadership
program
for
client
on
IPv3
§ Created
public
relations
and
collateral
materials,
including
press
releases,
media
advisories,
case
studies,
award
nominations,
editorial
contributions,
and
pitches
§ Advised
clients
on
media
relations,
including
addressing
sensitive
and
crisis
situations
§ Developed
and
executed
public
relations
strategy
to
meet
the
business
objectives
of
the
corporations
as
well
as
promote
special
interest
areas
§ Managed
resources,
cost,
personnel,
and
material
for
multiple
major
projects

3. 703.963.3983 Rebecca A Moericke 4837 Gainsborough Drive
RMoericke@gmail.com Fairfax, VA 22032
3 of 3
Senior
Communications
Manager
Consumer
Electronics
Association
(CEA)
09/2004
–
03/2005
Responsible
for
all
aspects
public
relations
activities
for
five
major
areas
of
CEA
membership
of
over
2,000
consumer
electronics
manufacturers,
retailers,
and
installers
with
over
$120
billion
in
annual
sales.
§ Worked
with
membership
to
build
new
media
campaigns
around
whole
house
audio,
high
end
audio,
and
teen
markets
§ Developed,
created,
and
executed
of
public
relations
and
communications
strategies
§ Established
relationships
with
publications,
both
trade
and
general
press
§ Conducted
interviews
with
television,
print,
and
radio
outlets
on
diverse
topics
§ Grew
partnerships
with
large
trade
associations
and
professional
organizations
§ Performed
as
part
of
the
International
Consumer
Electronics
Show
(CES)
communications
team,
supporting
the
about
6,000
members
of
the
media,
in
the
largest
U.S.
trade
show
Vice
President
French
&
Company,
Governmental
Affairs
Consultants
04/1997
–
09/2004
Responsible
for
the
coordination
of
governmental
and
public
relations
campaigns,
as
well
as
developed
media
relations
strategies
and
serving
as
spokesperson
for
trade
associations.
§ Served
as
recognized
subject
matter
expert
on
the
field
of
biometrics
and
privacy,
including
serving
as
spokesperson
at
multi-­‐national
conferences
and
being
quoted
in
New
York
Times
and
Washington
Post,
as
well
as
other
publications
§ Managed
client
relations
for
multiple
Fortune
500
clients,
including
consumer
and
security
technology
§ Generated
education
and
public
relations
campaign
to
promote
a
positive
environmental
image
for
consumer
electronics
industry
§ Developed
public
relations
and
marketing
strategies
that
reinforced
the
organizational
missions
§ Founding
team
member
for
multiple
trade
associations
focused
on
the
biometric
industry
§ Assisted
in
new
client
recruitment
and
business
expansion
for
the
firm
§ Served
as
a
registered
lobbyist
and
conducted
meetings
with
senior
governmental
officials
§ Expert
in
domestic
and
international
media
on
privacy,
homeland
security,
and
identification
technologies
§ Coordinated
and
led
monthly
public
speaking
engagements
at
national
and
international
conferences,
trade
shows,
and
special
events
§ Extensive
event
planning
and
execution,
including
business
receptions
and
informational
forums
§ Strong
background
in
writing
for
various
audiences,
responsible
for
semi-­‐monthly
industry
newsletters
EDUCATION:
The
George
Washington
University,
The
Graduate
School
of
Political
Management
Washington,
D.C.
Masters
of
Arts:
Issues
Management,
May
1996.
Bowling
Green
State
University,
Bowling
Green,
Ohio
B.A.:
Environmental
Policy
and
Analysis
with
Political
Science
Emphasis
May
1994.
REFERENCES
AVAILABLE
UPON
REQUEST