2. I have always had a great passion for business
since I was a little kid which led me to pursue my
Bachelor's degree in Digital Marketing to make
my dreams realistic. I am very hardworking, a
great communicator, ambitious , trustworthy ,
smart and a risk taker. I lead my example and I
am not afraid to try new stuff , I am a good and
quick learner and a go getter.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Social Media Manager
• Digital marketing & Content
Manager
• Digital Marketing Manager
BRAND ARCHETYPE -
I lead by example and inspire others
to follow and reach their dreams/
goals. I am very confident of my
skills and not afraid to take actions.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. -
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Richard Saghian
Outreach Plan:
• Complete my LinkedIn profile, build up my resume,
learn and put into action the skills the company wants
in an employee.
• I will reach out through email, LinkedIn, and their
Instagram page.
• In the next 6 months I will be ready to reach out
[CEO] at Fashion Nova]
Outreach Plan:
• Build my online reputation,/ by making a business
website, growing followers and making sure I attract the
right audience..
• I will reach out through their business pages, emails,
and running ad campaign
• I will follow up with these people within the next 3
months.
Small Online Businesses
Jessica Wilson Outreach Plan:
• I will build a very strong resume and make sure I work
on my management skills.
• I will reach out to them through my LinkedIn account
• In a timeframe of 2 to 3 years.
[Job Recruiter] at [Amazon]
5. GOALS
Short Term:
I will work on my online reputation within the next few
moths (4) before my graduation. I will do this by
expanding my presence, and using social platforms to
interact with clients
Mid Term: (YEAR
• I will grow my brand awareness online by guest
blogging for other cites, and improving my SEO
within the first year of my graduation 2022.
• I will build a strong platform for my business and this
way I will be able to provide services to my clients
Long Term: (YEAR)
• I will be working with different successful companies,
line amazon, Nike, and so many others. This will be
in the next 4-6 years
6. -
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
English Language Novice / Adept / Expert
Customer and personal service Novice / Adept / Expert
Written Comprehension
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Web development platform Novice / Adept / Expert
Database management Novice / Adept / Expert
Sales and Marketing
Working with computers
7. I help ______ do _______ by _______.
I help small online businesses reach their target audience and get
more sales by managing their social media platforms, providing them with
marketing skills, and running ads for their products or services.
PROMISE
8. CREDENTIALS
Work Experience:
• Marketing skills, Website development
• I own a small online business which I run
myself, this has helped me develop digital
marketing skills.
Education:
• Title of Certification Course Completed,
Organization Name
• Digital Marketing Bachelor’s, B.S., Full Sail University (Exp. 2023)
Awards:
• I am a great communicator which is very
important in any kind of business.
9. COMPETITION
Marie Duarte
Industry Experience:
• Industry experience goes here
Currently a student at Full Sail University
Leadership Experience:
• 1 year of leadership experience
Skills and Proficiencies:
• Marketing skills - X endorsements
• Customer Service skills - X endorsements
• Sales skills - X endorsements
Rebecca Laurent
Overall Online Presence:
• She has 469 connections, Yes she has a banner image
customized, somewhat detailed profile,
• Grade: Poor, Average, or Superior?, 50 out of 100
Industry Experience:
• Industry experience goes here
Currently attending Full Sail
Leadership Experience:
No leadership experience
Skills and Proficiencies:
• Social Media Management skills- X endorsements
• Customer Service skills - X endorsements
• Web design skills - X endorsements
Overall Online Presence:
• No LinkedIn profile yet
• Grade: Poor, Average, or Superior?, 30 out of 100
10. COMPETITION
Aishah Mohamed
Noteworthy Experience:
• Executive Marketing Manager at Elite Tier Marketing
YOUR NAME
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Kentwood High school
• Seattle Central College
Skills and Proficiencies:
• Marketing strategy skills- X endorsements
• Project management skills- X endorsements
• Marketing strategy skills skills- X endorsements
500+ connections, customized banner
image, with a very detailed profile, active
on other social media, with a customized
Linkedln URL
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Went to Chaparral High-school
• Student at Full Sail University
Leadership Experience:
• No leadership experience but manages a small online
business
Skills and Proficiencies:
• Web design skills - X endorsements
• Marketing skills - X endorsements
• Customer service skills- X endorsements
Overall Online Presence:
• No LinkedIn profile, somewhat active on other social
media
• Grade: Poor, Average, or Superior?30 out of 100
11. BRAND POSITION
For [small online businesses ] who [sales,
growth], I provide [I will help your business grow
and boost your sales, promote your business and
attract the right audience, teach and implement
social media marketing skills to your business ] be
cause [I HAVE THE SKILLS IT TAKES, I’M
CONFIDENT, TRUSTWORTHY, I LEAD BY
EXAMPLE AND I ALWAYS PUT MY SELF IN MY
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Business Women’s Association
‣ 5/2/2022 | Online registration
• Social Media Club
‣ 4/5/2022| Online registration
• BossBabe marketing
‣ 6/15/2022 | Online registration
Digital Marketing
• Primary Content: Blogging, videos, status update
• Primary Tools: I will use Instagram, facebook, and tiktok to
promote my content. Every week I make 3posts on each
page. Through sprout social, and hoot suite apps which will
help me to manage all my social medias
• Website: I will put links to my website, write what I provide to
my clients on my homepage,
13. PROFESSIONAL DEVELOPMENT
The mirror mento. They should
be honest, good communication.
9/2022-9/2023
Formal Education
• Digital Marketing Bachelor’s 9/16/2023
Technical Skills
• Marketing strategy skills- Online businesses , 8/2022
• Web design skills - Business owners, 5/2022
• Leadership skills - Amazon, 9/2026
Soft Skills
• Website development skills - online boutiques , 3/2022
• Communication skills- 10/2022YEAR
• Marketing strategy skills 7/2022
14. Rebecca Laurent
You know [struggling with sales, need more
customers, Need your website designed]? Well,
what I do is [I help online businesses boost their sales, attract
more customers through ads, implementing marketing strategy, and
managing your online business ]. In fact, [Proof] I was able to generate
sales for a small business by 10% more, and I have studied and mastered
the marketing strategy skills
“
15. -
REFERENCES
Aishah, Mohamed. (2020). Executive Marketing Manager &
COO at Elite Tier Marketing.https://www.linkedin.com/in/
aishah-mohamed/
Jessica, Wilson. (2018). Recruiter at Amazon.https://
www.linkedin.com/in/jessica-wilson-41342366/
Richard, Saghian. Founder and CEO at Fashion Nova.https://
www.linkedin.com/in/richardsaghian/
Marie, Duarte. Digital Marketing Student at Full Sail
University.https://www.linkedin.com/in/marie-
duarte-188517217/
O*NET ONLINE. (2021). Marketing Managers.
https://www.onetonline.org/link/summary/11-2021.00
Brian T, Edmondson. How To Start an Online Business.https://
www.thebalancesmb.com/how-to-start-an-online-
business-2531862
