24. You probably would have also believed:
• Earth was flat/center of universe
• Sick people should be bled
• Computers will always be HUGE
• No one will ever want PC’s
And worst of all…
25.
26. You probably believe in
Content Marketing conventions
that will be laughed at
in the future.
27. TODAY I will take the Conformist Test:
“Are there things I believe to be
true about Content Marketing
that I would not say in
front of my peers?”
31. “Are there things I believe to be
true about Content Marketing
that I would not say in
front of my peers?”
32. Content Marketing
conventional wisdom:
Produce original, valuable,
high-quality content on your blog.
Share it through social media.
Rinse and repeat.
33. 1. Produce only original content
>> your own ideas & graphics, fresh & new topics,
don’t write about same topic twice
2. Produce only high-quality content
>> details, context, examples, case studies, graphs,
research-based, actionable, valuable
3. Share content once to each channel
>> post article on Facebook, Twitter, etc. shortly
after it’s published -- then move on
35. Here’s Post Planner’s #1 blog post:
• 8,400 social shares
• 320k page views this year (12% of total)
• 15% of new visitors land on this page
• Dominates search results for all variations of
“Get more Facebook likes” (pos. 1-5)
• 50-100 installs of our free app every day
(15-30% of total)
36. Here’s Boom Social’s #1 Facebook post:
• Page = 105k Fans
• Post = 766k Shares
• Reach = 27 Million
• Ad budget = $0
39. Here’s our #2 blog post:
• Similar keyword as #1
• Same topic, different angle
• Dominates search results for all variations of
“Get FREE Facebook likes” (pos. 1-5)
• Also 50-100 installs of our free app every
day (15-30% of total)
40. Content Marketing
conventional wisdom:
Produce original, valuable,
high-quality content on your blog.
Share it through social media.
Rinse and repeat.
42. Our most popular recent blog post:
• Few details
• Not much context
• Not a lot of research went into it
• Not a case study; no fancy graphics
• But… over 6,100 social shares
44. Post Planner’s #1 Facebook post:
• Page = 80k Fans
• Post = 532k
Shares
• Reach = 19 Million
• Ad budget = $0
45. Content Marketing
conventional wisdom:
Produce original, valuable,
high-quality content on your blog.
Share it through social media.
Rinse and repeat.
46. #3
Re-posting on SM rules!
NEVER stop re-sharing your
evergreen content.
47. Here’s our queue schedule for FB:
• 8-9 posts per day
• Variety of post types
• 3 evergreen re-posts
from our blog
49. Takeaways (general)
• Defy conventional wisdom
• Take the Conformist Test
daily
• Be a heretic!
50. Takeaways (specific)
• Re-purpose & re-use OPC
• Write about same topic/keyword
again & again
• Mix in “low-quality” content
• Use Click-to-Tweets
• NEVER stop re-posting evergreen
content to SM
51. THANK YOU!
Want to try Post Planner Master
FREE for 2 months?
Use coupon code: CMB2014
(expires tomorrow at midnight)