2. SHOP
GLAMOUR
A FIRST TO MARKET SHOPPING EXPERIENCE
Starting with the March 2014 issue (on sale February 11) and
throughout 2014, readers will be able to shop the pages of
Glamour like never before.
• Glamour has created SHOP GLAMOUR—a fully shoppable issue
completely enabled by our exclusive augmented reality app
and website.
• The SHOP GLAMOUR app recognizes our pages, enables a
pop up of items for sale, and allow readers to select and add to
cart.
• Not shopping via mobile? No problem. Readers can also shop
our fully enabled website, connected with the app, at
Glamour.com.
• Whether it’s editorial curated items or items from our brand
advertisers, consumers can snap them all up via our universal
shopping cart.
• Glamour acts as customer service, transaction site and
warehouse, with complete security for the consumer.
• The SHOP GLAMOUR website features curated items from our
editors throughout the site.
4. A CURATED BOUTIQUE
• Kicking off in Spring 2014 and refreshed seasonally (timing
determined), Glamour can curate a custom shop-in-shop to live
within SHOP GLAMOUR.
• Each season the shop-in-shop can feature
must-have styles hand picked by Glamour’s Style Ambassador,
who will lend her styling authority to reflect the key trends of the
season and reinforce the premium environment.
• As readers scroll over curated looks, Glamour’s Style
Ambassador picks and styling tips will appear.
• Your brand can be aligned with our drop shipment
warehouse where consumers can receive special messaging
ffrom your brand or a Glamour Style Ambassador upon
purchase.
SHOP
GLAMOUR
