Here's the Slide Share for the Bloggy Conference. If you have any questions, please don't hesitate to email us at info@BareKnuckleStrategy.com or call at (513) 402-2735. Thanks for looking!

1. Digital Marketingand theSEO Balance

2. Internet, Email, and Wireless Evolved Marketing 80% of traffic is from search engines Google has about 65.5% market share Moving target Good content attracts visitors and links Understanding Digital Marketing

3. Google is a great free resource: Google Webmaster Tools Google Places Google Analytics Google AdWords Google Shopping Other Google Apps Calendar, Gmail, Docs, Alerts, Reader, Voice GoogleApplicationsandTools

4. Identify Your USP Why do you deserve to rank? What makes you better than the competition? What makes you different / unique? What is your specialized knowledge?

5. A Successful Marketing Plan is a Customized Mix of: Keyword Supporting Content Quality Inbound Links Search Friendly Website Pay Per Click (Google AdWords) Local Search Marketing Social Networking Email Marketing ROI Analysis Online & Social Media Marketing

6. Online Marketing Cycle Research keywords competition market Optimization on-site social accounts LinkMarketing get noticed social networking SupportingMedia video on YouTube social media sites create external buzz Analysis review metrics adjust strategy based on what’s working

7. Research: Keywords Google Keyword Tool Social Media search.twitter.com listen to market speak “Hints” from Google Find topics to write about Find products/services to review Find related sites to market to/guest blog for

8. Research: Competition Competition = Top Ranking Sites Competitor’s Social Media Sites Evaluate Competitor’s Content Google - allintitle: Yahoo! - linkdomain:

9. Research: Market Social Media compliments complaints common problems Befriend a Librarian WhosTalkin.com SocialMention.com Survey your market

11. Content

13. Optimization: Technical Ask your developer / designer: Can I edit titles & meta tags? Custom 404? How do you handle redirects? Sitemap creation? .xml .html Is there a robots.txt file? How do I edit the site? Can my SEO person make changes?

14. Optimization: Technical SEO Plugins for Blogs HeadSpace 2 SEO Slugs Sitemap Generator (html) Google XML Sitemaps

15. Technical Tools / Helpful Sites Google Webmaster Tools Google Guidelines SEO Starter Guide Optimization: Technical

16. Optimization: Content Build Site Around Themes

17. Optimization: Content Images Videos News Shopping Books Places Blogs Realtime(currently not available) Discussions Recipes Patents

19. Link TO other authority sites

20. Link TO related sites

21. Become influential and active in your social networks

22. Social media links DO help

23. Get Noticed

24. Be creative!

25. Don’t forget the “easy” linksOptimization: Link Marketing

26. Supporting Media Examples of supporting media Video Images Mobile Blogs Local search engines Coupon and Deal Sites Social media

28. Alt attribute (alternative text - required)

29. Keywords in file name

30. Text versus image

31. Video

32. Keywords in description

33. Link to your site in description

34. Google transcribe Supporting Media: Images and Video

35. You See This Image…

36. Use your alt tags and name the image with keywords so that it comes up in search and makes it readable for those who cannot view the images, such as the visually impaired who use reading machines. But the Search Engines See This…

37. Use the Transcription Button

38. Don’t Forget a Link to Your Site!

39. Use Your Keywords in Video’s Description

40. Supporting Media: Mobile Are your site visitors using mobile? Mobile Site vs. Mobile App What platform is best?

41. You Could Be Missing Out on Traffic

42. Define Focus and Direction Long Tail WordPress Plug-ins Akismet – combat comment spam HeadSpace2 – SEO Wordpress.com (their site) Wordpress.org (install on your site - preferred) Supporting Media: Blogs

44. Optimize

45. Positive reviews do help

46. Consistent listings build trustSupporting Media: Local Search

48. Prepare in advance

49. Know your break even point

50. Widely shared in social networksSupporting Media: Coupons and Deals

51. Remember to add social elements ShareThis WordpressPlugins Add “Like” buttonhttp://developers.facebook.com Use your networks to connect Link to social sites in email, print, from site, stickers, banners etc. Supporting Media: Social Networks

52. Google Analytics Identify Key Performance Indicators Know how to find them Search traffic Referrer traffic Conversions Keywords Visitor map Identify Potential Problems Abandoned shopping cart Page errors Errors with forms Analysis

54. Coupon redemption

55. Leads / SalesBrand mentions Analysis: Key Performance Indicators

56. Analysis: Tips Don’t focus on proving direct ROI Benefits are often secondary or tertiary Focus on interaction, value of content, not numbers Focus on Branding Measure actions, not just size of network Track your time/costs Social Media is for conversation, not conversion

57. Online Marketing Cycle Research keywords competition market Optimization on-site social accounts LinkMarketing get noticed social networking SupportingMedia video on YouTube social media sites create external buzz Analysis review metrics adjust strategy based on what’s working

58. Allison Kulage (513) 402-2735 allison@bareknucklestrategy.com BareKnuckleStrategy.comBareKnuckleStrategy.com/blogfacebook.com/BareKnuckleStrategy Twitter @BareKnuckleMktg Thank you!