When it comes to B2B lead generation, knowing which channels work best for your buyers is vital to developing a well planned and effective marketing strategy. Check out the stats on the above infographic to learn the key B2B channels that have worked for other businesses.

1. B2B Lead Generation
Which channels work best?
78%
of B2B marketers
say that generating
more leads is their
biggest challenge
71%
of B2B marketers
are using content
to generate leads
72%
of PPC marketers
plan to increase PPC
budgets in 2014
65%
of senior executives
have visited a vendor’s
website after
watching a video
* Placester Hot or Not infographic / Webdam infographic /
G2M Solutions / Gomomentum / MarketingProfs
Videos are
53x
more likely to appear
on the first page of
Google’s search
results than text
LinkedIn is
227%
more effective for
lead generation than
Facebook or Twitter
65%
of people who receive
direct mail marketing
make purchases or
otherwise engage
with the business
www.ReallyB2B.com
Marketing Measured by Sales