This presentation was compiled and presented by Sarah Pinnix, of www.reallifeblog.net and Alyssa Francis, of www.kingdomfirstmom.com, at the Relevant Christian Blogging Conference in 2010.
2. What is Twitter?
● Micro-Blogging: Small bursts of
content in 140 characters
● Three-way conversation: You *
Individual * The World
● Twitter is NOW! In the
moment.
● Resource for information
● Humor, Adventure, Buzz
● Has it's own social norms
● A Casual Party
3. The Twitter Lexicon
● Tweet: a 140 character
message broadcast to your
followers
● Follower: Someone who
has subscribed to receive
your “tweets.”
● Stream: Tweets from all
the users you are following,
in real time.
● @reply: a public reply to
another user's tweet. Type
@username and they will
see your reply, even if they
don't follow you
● Retweet: to rebroadcast
someone's tweet to your
followers
● Direct Message (DM):
Private message
4. Social Media 101: Twitter
●Build your social currency first, before you promote
●Be there personally, but also schedule for efficiency
●Be funny, thought provoking, reflective, never mean
●10 minutes to Reply, Retweet, Promote others, nothing
about you. Every day. ~ Scott Stratten, Unmarketing
Twitter Faux Pas: Do NOT Set up Auto Direct Messages
when people follow you!!
5. Social Media 101: Twitter
●Make the most of your tools. Hootsuite. Tweetdeck. Mobile.
●Measure, and analyze.
●Search for other relevant users, and interact.
●Always keep in mind your goal, and provide action points to achieve it.
6. Social Media 101: Twitter
Get More Followers!
●10 minutes to Reply, Retweet, Promote others, nothing about you.
Every day. ~ Scott Stratten, Unmarketing
●Promote your Twitter Icon above the fold. Publish tweets in your Sidebar
●Put your Twitter ID on email signature
●FOLLOW
7. Social Media 101: Facebook
Personal Facebook Profile VS Fan Page
● Interact with real life friends and
family
● Share occasional blog posts you
think they might be interested in
● Avoid shamelessly over-
promoting your blog
● Can benefit every type of
bloggers
● Completely separate from your
personal page
● Can become a community
extension of your blog
8. Social Media 101: Facebook
●Share every blog post on your Facebook Fan Page
●Set up an auto feed such as Networked Blogs or RSS graffiti. Or,
manually share links during peak times.
●Interact with your fans, ask questions, and share personal tidbits from
time to time.
●Posts with photos will get more clicks
●Share relevant links to other blog, with tags if possible
9. Social Media 101: Facebook
Get More “Likers!”
●Set up a welcome landing page for new “likers.”
●Organically mention and link to Facebook in posts from time to time
●Have a prominent Facebook icon above the fold on your blog
●Tweet about interesting discussions happening on your FB Page
●Invest in Facebook ads
●Create an experience for your fans on your FB Page
10. Social Media 101: Facebook
●Share every blog post on your Facebook Fan Page
●Set up an auto feed such as Networked Blogs or RSS graffiti. Or,
manually share links during peak times.
●Interact with your fans, ask questions, and share personal tidbits from
time to time.
●Posts with photos will get more clicks
●Share relevant links to other blog, with tags if possible