When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience? Learn how to take your webinars to the next level and engage your audience!

1. YOUR
AUDIENCE
ISN’T
LISTENING:
Time for better
engagement.

2. According to the Statistic
Brain Research Institute,
Bynow,mostpeoplehavehadtheexperienceofattendingawebinar. Anattendee
logs on, and spends a certain amount of time listening to audio and viewing a
slide presentation. It is likely that attendees will interact via online polling and ask
questions during the presentation. Hopefully they will leave the experience with
a few takeaways. Webinars have proven to be a great marketing tool, as well as
a valuable way to connect people in various geographic locations to information.
But, how much of the webinar do attendees actually listen to?
So, as a
company
that produces
webinars, how
do you better
retain an
audience and
engage them on
a deeper level?
8.25
THE AVERAGE
HUMAN
ATTENTION
SPAN
is at an all-time low
seconds less than
that of a goldfish.1

3. Enter video, where people’s
attention span averages
20 TIMES THE
TYPICAL LENGTH.
2
1. A recap of the benefits of a
traditional webinar
2. How webcasting can take your
webinar program to the next level
3. Cases where webcasting can be
used most effectively
4. Strategies to successfully implement
webcasting into your webinar program
KEEP READING TO LEARN:
Adding live video to your
webinars can truly
INCREASE YOUR
AUDIENCE’S
ENGAGEMENT.
At ReadyTalk, we define this
as a webcast.
Incorporating video also allows
for more dynamic visuals, richer
media, a personal touch and
ENFORCEMENT
OF CREDIBILITY.
3

4. As we’ve already discussed, webinars have proven to be a largely successful tool for
companies: streamlining operations, reducing costs and boosting productivity.4
TODAY’S TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS, INCLUDING:
• Lead generation
• Marketing a product or service
• Presenting subject matter thought-leadership
• One-to-many meetings – large marketing presentations, e-learning
THERE ARE MANY BENEFITS TO WEBINARS:
They alleviate
the need for
business travel
In a one-to-many format,
webinars reach a larger
audience of customers
and prospects
When done well,
webinars can effectively
communicate key
information
on a topic
1.
Traditional Webinar Benefits

5. 2.The Next
Level of
Webcasting
Multiple levels of engagement with leads
by adding live visuals to your presentation
In-depth and supporting visuals
to a product or service presentation
A face-to-face connection between speaker(s)
and attendees
Video and live streaming content to the
presentation, making those attending a
one-to-many event feel virtually included
Live visual components that bridge the
gap between remote teams, or remote
workers and executives in a Town Hall
setting
Rich media that adds a degree of presence
and reality to the traditional webinar format
At ReadyTalk, we believe that a
webcast drives home the benefits of
the webinar, while adding a new layer
of personalization to increase audience
engagement.
Webcasting enhances the webinar
experience by adding:

6. 3.
WEBCASTING FOR PRESENTATIONS
During a traditional online presentation, the attendee listens to audio and visuals that
are provided with a slide deck. Adding live video can enhance an individual’s experience
by “putting a face to a name” of the presenter(s). Liken this to attending a presentation
in-person: the addition of a face and a setting will turn your one-to-many engagement
into something that’s much more personal.
a.
Cases for Webcasting
b.WEBCASTING FOR LEAD GENERATION
Think about the sales approach of days gone by. From automobile sales to brick-and-
mortar shopping to real estate, these transactions begin with a face-to-face conversation
about the buyer’s needs. This personal touch is lacking when an individual is looking at
slides instead of another person. Adding live streaming to your presentations will bridge
the gap and allow you to connect with your audience on a much more personal level.
c.WEBCASTING FOR MEETINGS
1. If you’re broadcasting to your audience from a live conference, the addition of the
human presence will make your virtual conference attendees feel included. There’s
also a cost savings for attendees since they don’t need to incur travel expenses.
2. If you’re conducting a Town Hall meeting with employees, webcasting can greatly
enhance the experience of remote employees. Applying this approach in a Town
Hall setting will bridge the gap between company executives and those attending
from their remote office.

7. Webcasting offers many benefits and should be included as part of your organizational
initiatives. Ready to get started?
Here are few important things to remember when implementing webcasting:
CHOOSE THE RIGHT TECHNOLOGY:
Success with webcasting starts with implementing a reliable and user-friendly delivery system.
Evaluate a webcasting platform just as you would a webinar platform by answering the following questions:
• Is it as easy to join a webcast as it is to join a webinar?
You want to make sure that your audience isn’t precluded from attending due to technology roadblocks.
• What will the audience experience be?
You want to make sure your audience’s viewing experience is as smooth as it is with webinars.
• Can you still use the preferred features you used during webinar presentations?
For example, can a slide deck be included as presentation support? Or, if you often use the polling feature
during your presentations, can you still access this with a live video feed?
• Will reporting still be as robust as it is with webinars? Are there new metrics I can track with webcasting?
• What will the recording look like? How can I repurpose it for future efforts?
4.
How to Implement Webcasting
CHOOSE THE RIGHT PRESENTERS:
As with any in-person event, a large portion of success measurement is dependent on the style of
your presenter(s). For any event, especially conferences and sales presentations, speakers need to
be dynamic and engaging. They should also be comfortable with entertaining a virtual audience
and cognizant of making sure they are included throughout the presentation.
Start Small: With any new program, it’s important to test it with your audience. Identify an
upcoming event, internal or external, that could benefit from the inclusion of video. Be sure to
communicate the new features of webcasting into your marketing so your audience knows what to
expect in the new format.

8. 5.
Conclusion
At the beginning of this paper, we discussed the
benefits of a webinar program, which include:
With webinars being an effective avenue for
connecting with audiences across the globe,
webcasting adds the following to your already
established program:
Technology is enabling companies to engage with
audiences on a deeper level, and it’s something to take
advantage of. With the addition of webcasting, you’ll
be able to take your webinar program to the next level.
New levels of lead engagement
with live visuals
Rich media to a product or service
presentation
Face-to-face connections
between speakers and attendees
Virtual inclusion via video and live
streaming in a One-to-Many format
Live visual components that better
connect remote individuals
Alleviating the need for
business travel
Effectively communicating key
information on a topic
Reaching a larger audience of
customers and prospects
Allowing for quick collaboration
among teams. And more…

9. ABOUT READYTALK
ReadyTalk delivers audio and web conferencing services that
inspire collaboration and enable the Future of Work for today’s
increasingly digital and mobile workforce. By combining intuitive,
innovative technology with unmatched customer service, ReadyTalk
provides a seamless collaboration experience for anyone, across
any device, platform or location. Everything you need, anywhere
you are, for before, during and after your online event. ReadyTalk is
headquartered in Denver, CO and was founded in 2000.
WHY CUSTOMERS CHOOSE READYTALK WEBCAST:
• Multiple options for multiple audiences
• Localization for international audiences with the ability to translate
presentations into 17 different languages
• Easy to use self-service option
• Speed - set up a webcast in minutes
• 100% web based - no downloads
• Simple and powerful customization capabilities
• Interactive user interface
• Peer-assisted multicasting
• Global experience and support
Sign up for a free trial of ReadyTalk’s webcasting product:
FREE TRIAL
SOURCES:
1,2: http://www.statisticbrain.com/attention-span-statistics/
3: http://www.wirebuzz.com/video-benefits/
4: https://www.readytalk.com/sites/default/files/docs/support-training/Training%20Successfully%20with%20Webinars.pdf