Weitere ähnliche Inhalte Ähnlich wie Beyond the Slide Deck: Creating & Delivering Great Presentations (20) Kürzlich hochgeladen (20) Beyond the Slide Deck: Creating & Delivering Great Presentations1. TODAY’S AGENDA
Beyond the Slide Deck:
Creating & Delivering Great
Anatomy of a presentation
Presentations!
The Content
The Medium
The Delivery
Summary
Sponsored by:
Presenter:
Jerry Rackley
Chief Analyst
jerry@demandmetric.com
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2. What we’re trying to avoid…
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3. Anatomy of a presentation
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Three components:
The content
The medium
The delivery
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4. Anatomy of a presentation
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Bad content, poor presenter.
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5. Anatomy of a presentation
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Bad content, poor presenter.
Bad content, good presenter OR good content, poor presenter.
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6. Anatomy of a presentation
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Bad content, poor presenter.
Bad content, good presenter OR good content, poor presenter.
Good content, good presenter.
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8. The Content
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“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS
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9. The Content
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“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS
Know your audience:
Who are they?
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10. The Content
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“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS
Know your audience:
Who are they?
What do they know?
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11. The Content
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“You have to understand that nothing appeals to everybody.”
Gene Simmons of KISS
Know your audience:
Who are they?
What do they know?
Why will they care about what you have to say?
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14. The Content – Message Mapping Tool
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15. The Content – Message Mapping Tool
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16. The Content
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Watch your message density! One message per slide/visual.
YOUR
MESSAGE
HERE
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19. The Content
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Presentation structure & message flow.
Inverted pyramid
Linear
Circular
Choose the structure that offers the best path to understanding!
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20. The Medium
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What’s the best way to reach your audience?
Selecting a content medium:
Audience size?
Venue?
Technical considerations?
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22. The Medium
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Is “the medium is the message?”
Medium is a critical success factor:
Has a symbiotic relationship with the message.
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23. The Medium
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Is “the medium is the message?”
Medium is a critical success factor:
Has a symbiotic relationship with the message.
Amplifies, projects and carries the message.
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24. The Medium
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Is “the medium is the message?”
Medium is a critical success factor:
Has a symbiotic relationship with the message.
Amplifies, projects and carries the message.
But: audience & content should drive medium selection, not the reverse!
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29. The Medium
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Slides are a visual medium.
Use color.
Use images.
Get help from a graphic designer.
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36. The Delivery
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Don’t read the slides. Seriously. Sure, I know you think you’re reinforcing the message when
you do, but it’s kind of insulting to the audience. Do you think they can’t read? Speak to the
slide, don’t just read it. As presenter, you should add some value to what’s on the slide.
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46. Summary
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Content:
»
Know your audience
»
Identify your core message.
Medium:
»
Let audience & venue dictate medium.
»
Be visually interesting, but not too interesting!
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47. Summary
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Content:
»
Know your audience
»
Identify your core message.
Medium:
»
Let audience & venue dictate medium.
»
Be visually interesting, but not too interesting!
Delivery:
»
Don’t have materials and presenter be redundant.
»
Engage, inform and entertain.
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48. We can help
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Tools:
» Planning
» Assessment
» Manage
» Tracking
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