Reading Room Singapore presentation to Henley / Brunel MBA Singapore Alumni by Adam Portlock 16 June 2011
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Reading Room Singapore presentation to Henley / Brunel MBA Singapore Alumni by Adam Portlock 16 June 2011
16. Jun 2011•0 gefällt mir•837 views
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Reading Room Singapore presentation to Henley / Brunel MBA Singapore Alumni by Adam Portlock 16 June 2011
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Reading Room Singapore presentation to Henley / Brunel MBA Singapore Alumni by Adam Portlock 16 June 2011
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- 68. Channel strategy
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- 70. Social strategy
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- 73. Get found
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Hinweis der Redaktion
- To predict the future you have to understand the context of the present
- All MBAs – time for a quick quizWORK LAPTOP / DESKTOP COMPUTER?HOME LAPTOP / HOME COMPUTERMOBILE PHONE?SMART PHONE?IPAD / TEMPLATE?Why have them all - convergence
- These are not small changes, the potential is immense, the noise is scary, the web is dead, long live the Internet, the difference between the two
- Infographic highlighting statistics on how people are using mobile phones in 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device.86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related.
- What we know is happening
- What we know is happening
- In London. Boris the Mayor has committed to making all London data available to the public.This has meant tube map apps are being developed showing real time information of where any tube train on the network at any time on your handheld device.The same is true of the Boris Bike Scheme. You can find out before you head off whether there is a bike available and a parking space is available at the other end. All in real time.Attached image "iPad Metro Line" is the Singapore version of the App. Attached image "iPad Metro Line 2" is how it looks on the iPad. ie, its compatible but looks like the iPhone on an iMap.You can find out the stations on a map, and the time of the first and last train from each station. And that's it.Another thing you could ask is "Does anybody know if all those parking space numbers everywhere is available in real time on a smartphone so you could know where to head before you got there"
- Over the last 2 years the mobile app store revolution has exploded from nothing to a $6.6 Bn USD industry in 2010,
- COMPLEXITY
- Learning to engage with your audience groups
- Different ages, cutures, regions, localities
- Lost in translation Brand: Parker PenSlogan: ‘It won't leak in your pocket and embarrass you.’Slogan in Spanish: ‘It won't leak in your pocket and make you pregnant’Last week at a presentation a lawyer presented himself as the expert on Spanish employment law. Apparently he is being deluged by Spanish speaking followers on Linkedin and Twitter. We were asked how to manage Linked In profiles for an international audience. Answer god knows? Fortunately there is a tool for translating tweets.
- Understand the strategy, talk to the individual
- The six tenents
- What we know is happening
- Back to this later
- Serco
- Actually it is about greenpeace wanting to stop a whale hunt in Japan; So they put a campaign together by following a whale with a tracjer – they wanted to name it so did a poll online with names like…
- Phasrsi for paradise
- And this…..
- Mr spalshy pants went from 5% of the vote to…
- But greenpeace didn’t like it so tried to extend the voting period.
- People got pissed off and it went viral
- The hunt was ended
- Lost in translation Brand: Parker PenSlogan: ‘It won't leak in your pocket and embarrass you.’Slogan in Spanish: ‘It won't leak in your pocket and make you pregnant’Last week at a presentation a lawyer presented himself as the expert on Spanish employment law. Apparently he is being deluged by Spanish speaking followers on Linkedin and Twitter. We were asked how to manage Linked In profiles for an international audience. Answer god knows? Fortunately there is a tool for translating tweets.