1. How ReadSpeaker’s new speech-
enabling product extends the reach
of your online content
December 4, 2012
#talkingwebsite

2. Agenda
1. The benefits of adding online text to speech to
extend the reach of your online content
2. The main features of this new release,
including enhanced accessibility and easier
customization
3. How the more user-friendly design and added
functionality benefits your users
4. Q&As

3. Who benefits from adding speech
•
to online text content?
 Illiteracy
 Dyslexia
 Low vision
 Seniors
 Foreign-born
 Learners
 Multitaskers
 Mobile users

4. Illiteracy
 US: 41 million (13%)
 Germany: 7.7 million (9.5%)
 France: 3.1 million (5%)
 Netherlands: 1.5 million (9%)
 Sweden: 950,000 (10%)
793 million adults

5. Illiteracy focus in the US
30 million US adults have below basic understanding of the
English language. A further 11 million cannot read or write in English.

6. Dyslexia
US: ~ 47 million (15 %)
Germany: 4 million (5%)
Italy: 2 million (3%)
The Netherlands: 850,000 (5%)
Sweden: 400,000 (4%)

7. Foreign-born
 US: 39.9 million (12.7%)
 Germany: 7.3 million (9%)
 France: 7.2 million (11%)
 Italy: 4.8 million (7.9%)
 Netherlands: 3.4 million
(20.5%)
 Sweden: 1.4 million
(14.7%)

8. Low vision
 World: 246 million
 US: 21.5 million (18+)
 Europe: 25.5 million
 India: 54.5 million
 China: 67.3 million
World Health Organization: Some 65% of people with visual impairment are
over age 50, an age group that represents 20% of the global population. As
the world’s population ages, the number of people with age-related visual
impairment is expected to increase.

9. Aging populations
 Europe: proportion of 65+ will double
between 2010 and 2050
 Germany: 15 million (current)
 France: 11 million (current)
 Italy: 12.5 million (current)
 Sweden: 1.7 million (current)
 Americas: By 2020, 200 million older
adults, nearly twice the figure of 2006
 US: 41.4 million 65+, 71 million
projected in 2030

10. Older adults and Internet usage
 US: 53% of Americans aged 65+ use the
Internet or email
 Germany: 33% (65+)
 France: 26.7% (50+)

11. Multitaskers

12. Mobile users with access to the
Internet
 Of the 88% of US adults owning a cell
phone, 50%+ use their mobile to go
online
 Europe
 Germany: 26 million
 France: 22.3 million
 Italy: 17 million
 Netherlands: 8.6 million
 Sweden: 3.5 million

13. Increasing share of Internet usage
on Mobiles and Tablets

14. Learners
 Cognitive
impairments
 Poor readers
 Dyslexia
 Visually impaired
 Foreign languages
 Mobile

15. Benefits of adding speech to
•
online text content
A convenient access to text
needing no downloads from the
end-user.

16. Benefits of adding speech to
•
online text content
Your website content can be
listened to from any connected
device, anywhere and at any
time.

17. Benefits of adding speech to
•
online text content
You can reach users whose
native language is not the
language of your website.

18. Benefits of adding speech to
•
online text content
E-inclusion tool.

19. Benefits of adding speech to
•
online text content
Bimodal presentation improves
reading comprehension,
information recall, and learning/
memory enhancement.

20. Benefits of adding speech to
•
online text content
Instant new distribution channel
for your content.

21. Benefits of adding speech to
online text content
Immediate
conversion of your
existing written
content into high-
quality speech.

22. Our Solution
Listen
to any online text
that matters to you
anytime
and
anywhere

23. Introducing ReadSpeaker
Enterprise Highlighting 2.5

24. Why a new version?
 Web is moving away from Flash and to
HTML5
 More dynamic content
 Improved usability
 Better accessibility
 Modern design

25. Better customization
 Easier to customize
 Customers can create
their own skins
 Customize pre-made skin
templates
 Better blending with the
visual identity of the
website

26. Easier customization
 The ReadSpeaker Enterprise
Highlighting audio player is built
with standard web technologies
(HTML5, CSS, Javascript).
 Therefore, it is very simple to create
a customized version of the player
(to match your organization’s visual
identity, for example).

27. Revamped design
 Revamped design
 Uses fewer images and takes up less space
 Larger play button

28. Customization of skins
 Our skin color guide provides
different options to easily
change the color appearance of
the player

29. Easier implementation
 Code is simpler and easier to understand
 Implementation time decreases
 Improved delivery of updates via Cloud

30. Easy step-by-step implementation
“Implementing ReadSpeaker was quite easy. We wish all software implementations
were that easy.”
Mike Caldwell, Director of Program Development, Idaho Digital Learning, USA
“Our technicians have said that it did not take a lot of effort to add it.”
Oliver Gliß, Webmaster Media & Communications Dept., VfL Wolfsburg, Germany
“Once we got the code, it was a matter of a few hours of work to get it up and
running.”
Michael Piscopo, Director, Visitmalta, Malta
“Implementation was very easy. The turnaround was fast, efficient, and your
personnel was amazing in this country and in Europe.”
Teresa M. Lee, Webmaster, City of Prattville, Alabama, USA
“Since ReadSpeaker is a web-based software, our implication was limited to the initial
implementation of ReadSpeaker’s HTML-based code in our CMS. Once the
ReadSpeaker code was implemented – and the support we got from the ReadSpeaker
team was A-class, our part of the job was done.”
Michael Clevestig, Manager Online Marketing, SITA, Switzerland
(recommended)

31. Uses latest web standards
 HTML5/CSS
 No Flash needed in
modern browsers
 Works better in more
devices (such as iOS and
newer Android devices
that don’t have Flash)

32. Enhanced accessibility
 Fully keyboard-controllable player
 Text-based Listen button
 Improved zoom support
 Easier to download audio

33. New end-user features
Better, more
user-friendly, and
more complete
settings page

34. New end-user features
Automatic scrolling option

35. New end-user features
Autoselection of the best playback
technology available

36. New end-user features
Improved text
selection

37. Free demo
Contact us to get a free demo:
www.readspeaker.com/demo-
request/

38. Thank you!
roy.lindemann@readspeaker.com