ReachForce cDQM is continuous Data Quality Management integrated to Marketo, Salesforce and Eloqua, and with a less than 1 hour set-up, your lead data can be campaign ready at all times.

2. Tired of Duplicates, Bad
Addresses, Emails…
Now you
What if you could intelligently match and merge fuzzy dupes including
title variations & name variants and combine all the lead activity?
What if you could standardize State names – Cal CA California – all become CA or
California (same for countries)?
What if you could validate phone numbers and flag bad ones as junk?
What if you could postal validate and correct all address elements?
What if you could do this automatically, continuously, fully integrated to
Marketo & Salesforce?

3. Email address is the same, but First, Last, Job Title or
Company is slightly different, and a new lead record is
created.
Continuous Data Quality
Management cDQM
People do this all the time –
Mktg Dir, Markting Directr etc.
cDQM

4. None of these postal
codes are nine-digit.
Continuous Data Quality
Management cDQM
None of these phone
numbers are consistently
formatted – a problem for
tele-prospecting.
Street Addresses have multiple
differences and older records will
show older addresses.
cDQM

5. tester@test.com?
Continuous Data Quality
Management cDQM
Mickey Mouse 555-5555?
NY City
New York City
NYC
NY?
cDQM

6. +
Just present your Marketo
API credentials to begin
using ReachForce cDQM –
Continuous Data Quality
Management. Set-up takes
less than 1 hour.

7. +
NV Flag – Not valid flag
allows for easy batch
mode disposition in
Marketo
Intelligent, fuzzy merging
once established will
continue running as
frequently as you require –
as often as every two
hours.
Address, Zip &
State now are
validated and h
standardized
output.

8. +
Email formats have all
been validated and
flagged if junk.
Choose ALL CAP
or Upper and
Lower Case

9. +
Ready to Learn More? Fill out the contact form at
the end of this presentation – tell us your questions
or just let us know that you’d like to attend the next
demo webinar.