1. E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS

2. C orporate E vents The Battle for Consumer Mindspace

5. C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development

6. C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences

9. R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions

10. I n-shop D emonstrations

11. T est D rives

12. E xhibitions

13. M ass P articipation E vents

14. Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books

15. M edia A ttention

18. “ H ired” P roperties Simultaneous participation by many organizations Not exclusive

19. S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre

21. B rand A mbassadors

23. T rade S hows

24. D ISCIPLINES IN E VENTS

29. G OD IS IN THE D ETAILS