2. FORWARD LOOKING STATEMENTS
THIS PRIVATE OFFERING MEMORANDUM (THIS “MEMORANDUM”) HAS BEEN PREPARED SOLELY FOR, AND IS BEING FURNISHED ON A CONFIDENTIAL BASIS TO, A LIMITED NUMBER OF
SOPHISTICATED INVESTORS FOR THE PURPOSE OF PROVIDING CERTAIN INFORMATION ABOUT AN INVESTMENT IN COMMON SHARES (THE “SHARES”) IN THRIVE CORPORATION (THE
“COMPANY”). THIS MEMORANDUM IS INTENDED ONLY FOR THE RECIPIENT HEREOF AND THOSE PERSONS RETAINED TO ADVISE SUCH PERSON WITH RESPECT TO THE COMPANY AND
WILL BE USED FOR THE SOLE PURPOSE OF EVALUATING A POSSIBLE INVESTMENT IN THE COMPANY. DELIVERY OF THIS MEMORANDUM TO ANYONE OTHER THAN SUCH PERSONS IS
UNAUTHORIZED AND ANY REPRODUCTION OF THIS MEMORANDUM, IN WHOLE OR IN PART, OR THE DIVULGENCE OF ANY OF ITS CONTENTS, WITHOUT THE PRIOR WRITTEN CONSENT OF
THE COMPANY IS PROHIBITED. BY ACCEPTING DELIVERY OF THIS MEMORANDUM, THE RECIPIENT (WHETHER OR NOT SUCH RECIPIENT PURCHASES ANY SHARES) AGREES NOT TO COPY
OR DELIVER IT TO OTHERS AND AGREES TO RETURN THIS MEMORANDUM TO THE COMPANY UPON (I) REQUEST BY THE COMPANY, (II) DELIVERY OF UPDATED OFFERING MATERIALS, (III)
REACHING A DECISION NOT TO INVEST IN THE COMPANY OR (IV) THE PROSPECTIVE INVESTOR’S COMMITMENT NOT BEING ACCEPTED BY THE COMPANY. EACH PERSON WHO HAS
RECEIVED A COPY OF THIS MEMORANDUM (WHETHER OR NOT SUCH PERSON PURCHASES ANY SHARES) IS DEEMED TO HAVE AGREED TO BE RESPONSIBLE FOR ANY DISCLOSURE OF
THIS MEMORANDUM, OR THE INFORMATION CONTAINED HEREIN, BY SUCH PERSON OR ANY OF ITS EMPLOYEES, AGENTS OR REPRESENTATIVES. THIS MEMORANDUM CONTAINS HIGHLY
CONFIDENTIAL INFORMATION, INCLUDING TRADE SECRETS AND COMMERCIAL AND FINANCIAL INFORMATION REGARDING THE BUSINESS, OPERATIONS AND FINANCIAL CONDITION OF
THE COMPANY. THIS INFORMATION IS FOR USE BY PROSPECTIVE INVESTORS ONLY AND MUST BE MAINTAINED IN STRICT CONFIDENCE. ANY DISCLOSURE OF THIS INFORMATION COULD
CAUSE COMPETITIVE HARM TO THE COMPANY. THE SHARES OFFERED HEREBY HAVE NOT BEEN RECOMMENDED, APPROVED OR DISAPPROVED BY ANY U.S. FEDERAL OR STATE OR
NON-U.S. SECURITIES REGULATORY AUTHORITY OR COMMISSION, NOR HAS ANY SUCH AUTHORITY OR COMMISSION PASSED ON THE ACCURACY OR ADEQUACY OF THIS MEMORANDUM.
ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. THE SHARES HAVE NOT BEEN, NOR WILL THEY BE REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS
AMENDED (THE “SECURITIES ACT”), OR ANY STATE OR FOREIGN SECURITIES LAWS. THE OFFERING OF SHARES CONTEMPLATED HEREIN (THE “OFFERING”) WILL BE MADE IN RELIANCE
UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT AND THE REGULATIONS PROMULGATED THEREUNDER FOR AN OFFER AND SALE OF SECURITIES THAT DOES
NOT INVOLVE A PUBLIC OFFERING. THERE WILL BE NO PUBLIC MARKET FOR THE SHARES. EACH INVESTOR WILL BE REQUIRED TO REPRESENT, AMONG OTHER THINGS, THAT IT IS
ACQUIRING THE SHARES PURCHASED BY IT FOR INVESTMENT ONLY AND NOT WITH A VIEW TO RESALE OR DISTRIBUTION.
3. THRIVE.
CRAFT-GROWN AAAA FLOWER AT SCALE.
AUTHENTIC BRANDS.
PREMIUM CONCENTRATES.
FOCUSED STRATEGY WITH NEAR TERM TO PROFITABILITY
5. KEY GAPS IN
THE CANNABIS
MARKET
QUALITY
L I M I T E D B Y T H E P R E D O M I N A N C E
O F G R E E N H O U S E G R O W S
CAPABILITIES
L I M I T E D E X T R A C T I O N A N D
P R O C E S S I N G C A P A B I L I T I E S I N
T H E M A R K E T
AUTHENTICITY
B R A N D S N O T C A P T U R I N G T R U E
C A N N A B I S C U L T U R E
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
5
HIGH THC FLOWER UNDER SUPPLIED & IN HIGH DEMAND
6. 6
OUR SOLUTION
PREMIUM CULTIVATION
C R A F T A A A A I N D O O R - G R O W N
F L O W E R & H I G H P O T E N C Y
O U T D O O R G R O W N E X T R A C T S –
A T S C A L E
,
IN-HOUSE PROCESSING
E X T R A C T I O N A N D
M A N U F A C T U R I N G O F
P R E M I U M C O N C E N T R A T E S
AUTHENTIC CONSUMER
BRANDS
C A P T U R E T H E H I G H E S T - V A L U E
C O N S U M E R S : E N T H U S I A S T S
F R O M B 2 B T O B 2 CD E V E L O P & L A U N C H E X T R A C T SM A X I M U M Y I E L D P E R A P P L I C A T I O N
OUR SOLUTION
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
6
T H E F O U N D A T I O N O F A U T H E N T I C P R E M I U M B R A N D S I S C R A F T - G R O W N A A A A F L O W E R A N D I N - H O U S E P R O C E S S I N G
7. 1,017,800G R A M S P R O D U C E D T O D A T E
( 7 1 5 , 3 4 9 G D R I E D F L O W E R )
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
THRIVE.
NOT JUST
ANOTHER
CULTIVATOR.
13,289,000G R A M S P R O D U C E D T O D A T E
( W E T B I O M A S S )
>$16,000,000W H O L E S A L E V A L U E
O F H A R V E S T
$5.50A V E R A G E W H O L E S A L E
S E L L I N G P R I C E P E R G R A M
( R E T A I L ~ $ 1 8 . 5 0 )
I N D O O R O U T D O O R
19,234N U M B E R O F
P L A N T S P R O D U C E D
1,657N U M B E R O F
P L A N T S
0C R O P S L O S T
( B O T H I N D O O R &
O U T D O O R , S I N C E
I N C E P T I O N )
7
V S
I N D U S T R Y A V E R A G E
1 5 0 g / S Q F T .
430g /SQ FT.
BRINGING QUALITY AND AUTHENTICITY TO MARKET
8. NOV 2017
C O N S T R U C T I O N
B E G I N S O N
I N D O O R P H A S E 1
JAN 2018
A T T E S T A T I O N
MAR 2018
H E A L T H C A N A D A
G R A N T S
C U L T I V A T I O N
L I C E N S E
MAY 2018
C U L T I V A T I O N
L O A N S
AUG 2018
1 S T H A R V E S T
A C H I E V E D O N
I N D O O R P H A S E I
OCT 2018
2 N D H A R V E S T ,
F I N A N C I N G
OCT 2018
F I N A N C I N G
JAN 2019
T E R R A F A R M A
D E A L
C L O S E S
JUL 2019
4 A C R E S O F
O U T D O O R
C U L T I V A T I O N
P L A N T E D
H E A L T H C A N A D A
S A L E S
L I C E N S E
R A P I D D O S E
T H E R A P E U T I C S
M S A S I G N E D
JUN 2019
C O N S T R U C T I O N
B E G I N S O N
O U T D O O R P H A S E I
H E A L T H C A N A D A
G R A N T S
O U T D O O R L I C E N S E
MAY 2019
L O N G T E R M
S A L E S
A G R E E M E N T
S I G N E D ( B U L K )
THE RAPID EVOLUTION OF THRIVE CANNABIS
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
8
9. +10P R O D U C T S K U ’ S
+10P R O D U C T S K U ’ S
$129M+$46M
2 0 2 1 2 0 2 2
INTI N T E R N A T I O N A L
E X P A N S I O N
( E X P O R T )
2 0 2 0
$107M
+1N E W B U I L D I N G
C O M I S S I O N E D /
P R O C E S S I N G &
E X T R A C T I O N F U L L Y
O P E R A T I O N A L
+33K SQ FT.
I N D O O R E X P A N S I O N
G M P C E R T I F I E D
+392K SQ FT.
O U T D O O R E X P A N S I O N
( + 9 A C R E S )
+2R E C C H A N N E L ,
R E T A I L B R A N D
L A U N C H E S
WHAT’S NEXT
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
9
+27K SQ FT.
C U L T I V A T I O N A N D
P R O C E S S I N G
E X P A N S I O N
G M P C E R T I F I E D
10. 10
TO GET THERE,
WE WILL CONTINUE
TO DRIVE
EXCELLENCE,
INDOORS
G R E E N H O U S E S Y I E L D
O N LY M I D -T I E R
Q U A L I T Y D U E T O A
L O W E R D E G R E E O F
C O N T R O L I N C R I T I C A L
C U LT I VA T I O N
VA R I A B L E S
GREENHOUSE
VS
INDOOR
A L L T H R I V E
F L O W E R I S G R O W N
I N D O O R S , I N A
Q U A L I T Y
C O N T R O L L E D
E N V I R O N M E N T,
Y I E L D I N G A A A A
F L O W E R F O R
M A R K E T
E N T H U S I A S T S
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
10
11. 13
OVER 60 YEARS EXPERT
CULTIVATING EXPERIENCE LED BY A
SEASONED TEAM
Mr. Cramer brings decades of knowledge in
cannabis cultivation and technological innovation.
His wealth of experience and leadership come from
cultivating cannabis in the highly competitive and
legendary Humboldt county — the growing mecca
of California.
He is a passionate cultivator of premium product at
the highest possible yields.
Mr. Gericke has 22 years of international horticulture
experience spanning South Africa, the Netherlands
and Canada.
He founded and directed the operation of a
propagation business that specialized in vegetable and
medicinal seedlings as well as a fertilizer distribution
center.
Prior to thrive, he was the north American technical
advisor for Grodan, a global leader in innovative stone
wool substrates for commercial cultivation industries,
including cannabis.
Mr. Gericke is an international speaker, writer and crop
consultant and holds a B.Sc. In botany as well as a
master of science degree in agronomy from
Stellenbosch University, near Cape Town, South Africa.
Mr. Smith is a hydroponics and cannabis industry
veteran with over 24 years of experience as a
consultant and research scientist.
He is regarded as an expert in plant nutrition and
organic bio-stimulants with multiple published
articles.
He developed hydroponic nutrient formulas,
organic bio-fertilizers and proprietary custom
blends working extensively with commercial
cannabis cultivators
Previous to thrive, Mr. Smith was research director
and chief crop advisor for npk industries in Oregon.
C H I E F T E C H N O L O G Y O F F E R D I R E C T O R O F O P E R A T I O N S N U T R I E N T & C U L T I V A T I O N C O N S U L T A N T
THRIVE’S PREMIUM CULTIVATION IS LED BY A SEASONED,
INTERNATIONAL TEAM, WITH OVER 60 YEARS OF EXPERIENCE
Mr. Cramer brings decades of knowledge in
cannabis cultivation and technological innovation.
His wealth of experience and leadership come from
cultivating premium cannabis in the highly
competitive and legendary area of Humboldt
County, California — the craft-cannabis growing
mecca of North America
He is a passionate cultivator of premium product,
both indoor and outdoor, at the highest possible
yields.
Mr. Gericke has 22 years of international horticulture
experience spanning South Africa, the Netherlands
and Canada.
He founded and directed the operation of a
propagation business that specialized in vegetable and
medicinal seedlings as well as a fertilizer distribution
center.
Prior to thrive, he was the north American technical
advisor for Grodan, a global leader in innovative stone
wool substrates for commercial cultivation industries,
including cannabis.
Mr. Gericke is an international speaker, writer and crop
consultant and holds a B.Sc. In botany as well as a
master of science degree in agronomy from
Stellenbosch University, near Cape Town, South Africa.
Mr. Smith is a hydroponics and cannabis industry
veteran with over 24 years of experience as a
consultant and research scientist.
He is regarded as an expert in plant nutrition and
organic bio-stimulants with multiple published
articles.
He developed hydroponic nutrient formulas,
organic bio-fertilizers and proprietary custom
blends working extensively with commercial
cannabis cultivators
Previous to thrive, Mr. Smith was research director
and chief crop advisor for npk industries in Oregon.
C H I E F T E C H N O L O G Y O F F E R D I R E C T O R O F O P E R A T I O N S N U T R I E N T & C U L T I V A T I O N C O N S U L T A N T
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
11
12. SOME OF OUR GROWING DIFFERENTIATORS
STATE OF THE ART FACILITY LEVERAGING AN INNOVATION AWARD WINNING AI PLATFORM
DATA FOCUSED PLATFORM ENSURING MAXIMUM YIELD WITH PREDICTIVE INSIGHTS
LEVERAGING THRIVE UNIQUE FORMULATED CLIMATE RECIPES TO FACILITATE OPTIMUM PLANT
GROWTH AND DEVELOPMENT –
IMPROVES PLANT HEALTH + MAXIMIZES FLOWER YIELD
SPECIALIZED ACCLIMATIZATION & HYDROPONIC GROWING TECHNIQUES
ENSURES HARDENED RESILENT CROPS + OPTIMAL CONTROL OVER IRRIGATION AND
NUTRIENT DELIVERY
BEST IN CLASS OPERATIONALIZED PROCESSES ACROSS ENTIRE GROWTH AND HARVEST
CYCLES (CLONES, VEG, FLOWER, DRYING, TRIMMING)
DETERMINISTIC UNIFORM GROW WITH HIGHEST YIELD AND CROP HEALTH
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
12
OUTSTANDING GENETICS - 450+ PRIZED STRAINS, INCLUDING MANY WITH THE ABILITY TO
GENERATE HIGH THC, AS WELL AS OVER A DOZEN LANDRACE (ORIGINAL, NON-HYBRIDIZED)
STRAINS UNIQUE TO THE CANADIAN MARKETPLACE
14. COST QUALITY YIELD COST QUALITY YIELD COST QUALITY YIELD
INDOOR GREENHOUSE OUTDOOR
HOW WE PLAN TO ADDRESS THE MARKET
INDUSTRY AVERAGE
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
14
NON-DIFFERENTIATED
EVERYONE ELSE
CORE PRICED VALUE FLOWER
CORE PRICED VALUE PRE-ROLL
OVER PRICED FOR OILS
BEST COST/YIELD FOR OIL
HIGH CANNABINOID AND
TERPENE PROFILES
BEST ECONOMICS FOR
CONCENTRATES
BEST QUALITY FLOWER
PREMIUM DRIED FLOWER
PREMIUM PRE-ROLL
15. MEDICAL WELLNESS RECREATIONAL
BEST
PREMIUM & ULTTRA
PREMIUM PRICE
GOOD
VALUE PRICE
BETTER
CORE PRICE
OUR BRAND PORFOLIO
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
15
16. A ‘ G R E Y B E A R D ’ I S S L A N G F O R
S O M E O N E W H O I S E X P E R I E N C E D
– A L E A D E R W H O H A S ‘ B E E N
T H E R E B E F O R E ’ A S W E L L A S
S O M E O N E W H O H A S A S P E C I F I C
M E T H O D F O R G E T T I N G T H I N G S
D O N E .
G R E Y B E A R D I S A N H O M A G E T O
T H O S E W H O D O T H I N G S T H E
R I G H T W AY, T H E W AY T H E Y
S H O U L D B E D O N E , W I T H O U T
S H O R T C U T S , W I T H O U T
S A C R I F I C I N G Q U A L I T Y.
I T ’ S A N O D T O T H E P A S T A N D A
S P I R I T E D W AY O F B E I N G T H A T
R E S P E C T S O N E ’ S C R A F T A N D
O N E ’ S F A M I LY.
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
16
17. THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
17
A H O L I S T I C , P U R P O S E F U L A N D
A C T I V E A P P R O A C H T O
B E T T E R I N G L I V E S T H R O U G H
C A N N A B I S - B A S E D T H E R A P I E S .
B E I N G . A I M S T O H E L P
C O N S U M E R S M A I N T A I N ,
C O N T R O L A N D A C H I E V E T H E I R
W E L L N E S S G O A L S B Y O F F E R I N G
A D A I LY T O O L K I T T O D E L I V E R
T H E R I G H T B A L A N C E O F
C A N N A B I N O I D S I N U N I Q U E A N D
P R O P R I E T A R Y F O R M A T S .
L A U N C H I N G I N 2 0 2 0 W I T H O U R
S T A T E - O F - T H E - A R T C A N N A B I S
I N F U S E D Q u i c k S t r i p s ™ , B E I N G .
O F F E R S C O N S U M E R S A
D I S C R E E T P R O D U C T W I T H
P H A R M A C E U T I C A L LY P R E C I S E
D O S I N G D E L I V E R I N G N E A R
I N S T A N T O N S E T O F A C T I O N .
B E I N G . Q u i c k S t r i p s ™
R E VO L U T I O N I Z I N G T H E WAY
C A N N A B I S I S D E L I V E R E D TO
W E L L N E S S S E E K I N G
C O N S U M E R S .
19. CURRENT RAISE & USE OF PROCEEDS
O U T D O O R # 1 E X T R A C T I O N
2 7 K B U I L D I N G # 2
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
19
S O U R C E O F F U N D S U S E O F F U N D S
DEBT $33.7M INDOOR NEW BUILDING #1 27K SQ FT. $13.4M
EQUITY $10M INDOOR NEW BUILDING #2 27K SQ FT. $12.2M
OUTDOOR EXPANSION 9 ACRES $9.1M
PROCESSING EXPANSION 10K SQ FT.
ADDITION
$2M
DISCRETIONARY CAPITAL $1.3M
WORKING CAPITAL $5.7M
$43.7M $43.7M
SCALING GROWTH CAPABILITIES THROUGH EXPANSION OF ASSETS
• ASSETS & INVENTORY IN PLACE TO ACHIEVE $46M REVENUE IN
2020
• INDOOR CULTIVATION EXPANSION (+54K SQ FT)
• OUTDOOR CULTIVATION EXPANSION (+9 ACRES)
• IN-HOUSE PROCESSING, EXTRACTION AND FORMULATION
• LAUNCH REC BRANDS AND DRIVE RETAIL SALES CAPTURING
THE PREMIUM FLOWER AND CONCETRATE MARKETS
$ 1 0 M I L L I O N O F E Q U I T Y TO DRIVE
$129M IN REVENUE (2022)
2019 2020 2021
SEP OCT NOV DEC Q1 Q2 Q3 Q4 Q1
OUTDOOR HARVEST OUTDOOR #1 EXTRACTION
BUILDING #1 - 27K SQ FT. EXPANSION
EXTRACTION & FORMULATION LAB EXPANSION CONSTRUCTION
BUILDING #2 - 27 SQ FT. EXPANSION
OUTDOOR EXPANSION +9 ACRES
RETAIL BRAND LAUNCH (GREYBEARD/BEING)
20. OUR LEADERSHIP HAILS FROM THE FOLLOWING CORPORATIONS
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
20
21. LEADERSHIP
GEOFF HOOVER
CHIEF EXECUTIVE OFFICER
Mr. Hoover has almost 20 years of start-
up and entrepreneurial experience, with
a focus on the CleanTech and BioTech
sectors where he has extensive
experience scaling up operations
globally and delivering shareholder
value.
In recent senior management roles, he
led and developed teams to drive
exponential growth in operations,
engineering and launching new
BioPolymers. He holds a B. Eng, P. Eng
and MBAs from both Cornell’s Johnson
School of Management and Queen’s
Smith School of Business.
TODD MASSE
CHIEF COMMERCIAL OFFICER
Mr. Masse has 25+ years serving
as a brand executive and
entrepreneur in Consumer
Packaged Goods, Global Cannabis
launching over 3,400 products
and scaling numerous start-ups.
As President of Cannabis
Compliance Inc, he helped
position the company as the #1
compliance entity in the North
American Cannabis market while
driving record revenues. Mr.
Masse was the pivotal force
behind the tremendous growth in
Just-Eat, the world’s largest
online food aggregator and
Associated Brands, taking both
businesses public.
TYSON CRAMER
CHIEF TECHNOLOGY OFFICER
Mr. Cramer brings decades of
knowledge in cannabis cultivation and
innovations acquired from the founders
of the Medical Marijuana movement in
California. His wealth of experience,
leadership and know-how have come
from cultivating cannabis in the highly
competitive and legendary Humboldt
County—the growing Mecca of
California. He is a passionate cultivator
of premium product at the highest
possible yields.
ART BLUHM
FOUNDER / BUSINESS DEVELOPMENT
Over 35+ years, Mr. Bluhm has founded
and successfully managed multiple
companies. Mr. Bluhm holds patents for
automotive and chiropractic equipment
and has been recognized for his
accomplishments with the 2012 SEMA
AWARD, a SEMA GLOBAL MEDIA
AWARD and many more. For the last 10
years, Mr. Bluhm has been involved in
the agricultural sector in farming and
crop production.
SUNG KANG
SENIOR VICE PRESIDENT, MARKETING
Mr. Kang is a marketing veteran with
two decades of experience building
brands and launching disruptive
innovations at some of the top
marketing-led organizations in the
world: General Mills, Novartis (OTC), AB
Inbev (Labatt) and most recently Vivo
Cannabis Inc,. where he created the
Fireside, Lumina, and Beacon brands for
the opening of the cannabis market. Mr.
Kang holds an MBA in Marketing from
the Rotman School of Management at
the University of Toronto and a BA in
philosophy from Wilfrid Laurier
University.
CRAIG TURNER
VICE PRESIDENT, ENGINEERING &
INFRASTRUCTURE
Mr. Turner has 24 years of experience in
process engineering, machine design
and project management. Recently, he
was Director of Process Innovation at a
leading BioTech company where he
commissioned an R&D facility.
Previously, at Toyota Canada, he
commissioned an assembly line plant
expansion in Cambridge.
WAYLON ISERHOFF
VICE PRESIDENT, FINANCE &
CONTROLLER
Mr. Iserhoff has over 25 years in finance with
both public and private enterprises. Most
recently, he was the Business / Economic
Development Officer for his home community
of Taykwa Tagamou Nation where he
supported Chief & Council in the management
of its business interests.
He launched his career with Deloitte and has
held senior finance roles with two retail
organizations and a financial services
company and has been involved in several go-
public transactions. He is a CPA in both
Canada and the United States, and holds an
MBA from the University of Toronto.
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
21
22. BOARD OF DIRECTORS
GEOFF HOOVER
CHIEF EXECUTIVE OFFICER
Mr. Hoover has almost 20 years of start-
up and entrepreneurial experience, with
a focus on the CleanTech and BioTech
sectors where he has extensive
experience scaling-up operations
globally and delivering shareholder
value. In recent senior management
roles, he led and developed teams to
drive exponential growth in operations,
engineering and launching new
BioPolymers. He holds a B. Eng, P. Eng
and MBAs from both Cornell’s Johnson
School of Management and Queen’s
Smith School of Business.
ERIC HOSKINS
Mr. Hoskins was a member of the
Legislative Assembly of Ontario
from 2009-2018. He served as a
cabinet minister in the portfolios
of Health and Long-Term Care,
Economic Development, Trade,
and Employment, Children and
Youth Services, and Citizenship
and Immigration. He is the Chair
of the Canadian Federal
Government’s Advisory Council on
the Implementation of National
Pharmacare. A medical doctor and
former president of War Child
Canada, Hoskins was made an
Officer of the Order of Canada for
his humanitarian work.
GREG VAN STAVEREN
Mr. Van Staveren is the President of
Strategic Financial Services. Previously,
he was CFO of MartinRea, a TSX-traded
automotive parts company, Venus
Concept, an innovative medical
aesthetic technology company, and AIM
Health, a health, wellness and fitness
business. Earlier in his career, Mr. Van
Staveren was partner at KPMG. He has
served on the boards of three
companies that trade on the TSX. Mr.
Van Staveren is a Chartered Accountant
and a Certified Public Accountant, and
holds a Bachelor of Math (Honours) from
the University of Waterloo.
RICK MOORE
CHAIR
Through his firm, Richard Moore
Associates Inc., Mr. Moore provides
advisory services to a select group of
clients. Mr. Moore has held leadership
roles on many Boards including
Bridgepoint Health, Lower Canada
College, Upper Canada College, Bishop
Strachan School, Toronto Community
Foundation, Sheena’s Place and the
Toronto Western Hospital. He serves as
an advisor at the Canadian Concussion
Centre and on the Advisory Board of
Yappn Corp. Rick has a degree in
Economics and Psychology from McGill
University where he also studied Law.
ALLAN LOVETT
Mr. Lovett is a partner with the law firm
of Waterous Holden Amey Hitchon LLP,
practicing in Corporate Law and Real
Estate. He has assisted numerous
businesses throughout the business
cycle and in M&A transitions. Mr. Lovett
is the Chair of the Brantford Economic
Advisory Committee, Planning Advisory
Committee, a past president of the
Chamber of Commerce Brantford-Brant,
holds board positions and is involved
with multiple charitable organizations.
Mr. Lovett was the recipient of a Wilfrid
Laurier Alumni Award of Excellence in
2018 and is a former entrepreneur.
HORST HUENIKEN
An experienced investment industry
professional with hands-on operating
experience, Mr. Hueniken has a track
record of company building, as well as
running companies and restoring them
to profitability. He has served on the
Boards of numerous privately-held and
publicly-traded companies. Horst is a
Chartered Financial Analyst with an MBA
from the Ivey School of Business at
Western University and a Bachelor of
Applied Science (Mechanical
Engineering) from the University of
Waterloo.
JOSHUA LAX
Mr. Lax is an executive in real estate
development in Toronto where he
provides hands-on, on-site involvement
for a number of projects. Mr. Lax has a
wealth of expertise in a range of real
estate projects, including land
acquisition, multi-family residential
buildings, commercial assets, and
hospitality developments for some of
the world’s leading luxury brands. Prior
to shifting into development, Mr. Lax
was a Financial Analyst.
THRIVECORPORATIONINVESTORSNOVEMBER2019CONFIDENTIAL
22
23. C O R P O R A T E P R E S E N T A T I O N
G E O F F H O O V E R | C H I E F E X E C U T I V E O F F I C E R
T H R I V E C A N N A B I S
G H O O V E R @ T H R I V E C A N N A B I S . C A
W W W . T H R I V E C A N N A B I S . C A