AI has emerged as a buzz topic in research over the past few years, but it’s even more prevalent in other categories. When combined with other emerging technologies like blockchain and quantum communications and applied in sectors such as the Gig/Sharing Economy, FinTech, MarTech, etc.. the implications for the world, and for insights, go far beyond basic automation. Join Lenny Murphy of GreenBook and Gen2 Advisors as we explore a future coming into focus today and what it may mean for us all.

1. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Sick of AI yet?
It’s Just Ge3ng Started!
Lenny Murphy
GreenBook/Gen2 Advisors

2. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

3. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Courtesy of CB Insights

4. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Courtesy of Luminary Labs

5. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

6. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

7. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

8. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

9. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

10. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Market Research is particularly fertile ground.

11. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

12. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

13. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Lots of Insights Players Are Using AI Today
Intelligence AugmentaGon
ArGficial Intelligence
CogniGve CompuGng
Image Analysis
EmoGonal AI ArGficial Intelligence/Deep Learning
AutomaGon & AnalyGcs Natural Language Processing AutomaGon

14. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Don’t fear the robots. The idea is to augment, not replace, work. AI can
absorb cogniGve drudgery, like turning data points into visual charts,
calculaGng complex math formulas, or summarizing informaGon from
mulGple sources into a single report. This frees up people to focus on acGng
on the insights.

15. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

16. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Conclusion: A Blueprint For The Research Industry

17. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

18. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

19. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR

20. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Thank You!

21. Sick of AI yet? It’s Just Ge3ng Started!
Lenny Murphy, GreenBook/Gen2 Advisors
Opportunities &
Challenges in MR
Q & A
Lenny Murphy
GreenBook/
Gen 2 advisors
Ray Poynter
The Future Place