In disruptive times organisations cannot afford to be reactive. Instead we need foresight driven innovation i.e. more thoughtful consideration of long term change and its impact on business. So what may be a way to generate insights based on more future oriented learning? For this, organisations need to create ‘memories of the future’. This means exploring the fringes of change so that organizations become more sensitive to the unfolding changes and can maximise the opportunity. It enables brands to understand changes that are taking place and to use this understanding to go from ‘change we see’ to ‘what this means’ to ‘what can we do about it’. This goes beyond being consumer focused to being market forces focused. Using a case study this presentation presents a 5 step approach towards transformative innovation. It also provokes discussion on the mind sets needed for such a journey. Should we slow down to think of the future consumer? This presentation forms part of the online Festival of NewMR webinar series. Presented by Manisha Dikshit from Consumer Faces.

1. Memories of the Future
Manisha Dikshit
Consumer Faces Pte Ltd
The Festival of NewMR, March 2020

2. Sponsors
Gold
Silver
The Festival of NewMR, March 2020

3. CAN RESEARCH HELP WITH FORESIGHT?
M E M O R I E S O F
T H E F U T U R E
Manisha Dikshit,
Founder, Consumer Faces Pte Ltd

5. TREND ANALYSIS FUTURING
Short term
Marketing oriented
Long term
Visioning based
EMERGENCE

6. How might we inspire the
organization for future ready
innovation in India ?

7. CO AGE WOMENOMICS EXPERIENCE
ECONOMY

8. DESK RESEARCH

9. EXPERT PANEL
COLOUR
CONSULTANT
PRODUCT
DESIGNER
CULTURE
EXPERT
SOFTWARE
DESIGNER
BRAND
EXPERT
YOUTH
EXPERT
COMMUNICATIONS
EXPERT

10. IMMERSIONS

11. CONVERSATIONS

12. ANALYSIS

13. 1 . I d e n t i f y
t o p t r e n d s
o f i n t e r e s t
2 .
I d e n t i f y
l o c a l
m a n i f e s t a
t i o n s
3 .
D e e p d i v e
i n t o
m a n i f e s t a
t i o n s
4 .
I n d u c t i v e
a n a l y s i s
EMERGENT PROCESS PATHWAY
5 .
I m p l e m e n t
& L e a r n

14. THE FORESIGHT DIAMOND
Evidence
Creativity
Expertise Interaction
R. Popper

15. 01. System centered
02. Able to deal with ambiguity
03. Be collaborative

16. CAN RESEARCH HELP WITH FORESIGHT?
T h a n k y o u
M E M O R I E S O F T H E
F U T U R E
manisha.dikshit@consumerfaces.com
@consumerfaces

17. Q & A
Sue York
NewMR
The Festival of NewMR, March 2020
Manisha Dikshit
Consumer Faces Pte Ltd

18. Sponsors
Gold
Silver
The Festival of NewMR, March 2020