2016: A Market Research Odyssey Top 10 Predictions on the Future of MR

1. Main
Stage,
November
3,
2011
2016: A Market Research Odyssey
Top 10 Predictions on the Future of MR
Leslie Townsend, Kinesis Survey Technologies
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011

2. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
2016: A Market Research Odyssey
Top 10 Predictions on the Future of MR

3. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
The Mobile Expansion
Q: Will we recognize the market research industry in 5 years?
A: Yes. And no.
2016: A Market Research Odyssey

4. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
The Mobile Expansion
# 1
Market Research Apps will be a mostly transitional phenomena
for our industry.
2016: A Market Research Odyssey

5. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 2
Mobile technology will hasten adoption of online methodologies
in developing nations and regions.
2016: A Market Research Odyssey

6. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 3
Geolocation will become the most important new type of metadata.
2016: A Market Research Odyssey

7. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 4
Both traditional and new methodologies will exist side by side.
2016: A Market Research Odyssey

8. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
Market
Research
in
the
Mobile
World
2011
# 5
Email will still be the dominant survey invitation method.
(but we’ll be studying the heck out of invitation mode bias…
along with device bias…)
2016: A Market Research Odyssey

9. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 6
Mobile technology will drive down data collection costs.
2016: A Market Research Odyssey

10. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 7
Respondent authentication and engagement measures will change
significantly to incorporate mobile technology.
2016: A Market Research Odyssey

11. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 8
Routers and advanced behavioral sampling frameworks will evolve
and incorporate mobile-centric and mobile-only behavior (aside from
traditional online behavior).
2016: A Market Research Odyssey

12. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 9
In-store couponing will be married with surveys as marketing
and data collection lines blur.
2016: A Market Research Odyssey

13. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
# 10
Finally the CPG industry will be able to track impulse purchasing
with precision.
2016: A Market Research Odyssey

14. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
THANK YOU!
Questions?
2016: A Market Research Odyssey
Leslie
Townsend
Kinesis
Survey
Technologies
Lenny
Murphy
Greenbook
Blog

15. Leslie Townsend, Kinesis Survey Technologies, USA
Festival of NewMR 2011 - Session 7 Schedule: 9:00pm – 11:00pm (GMT)
Phone:
+1
512.372.8218
Email:
ltownsend@kinesissurvey.com
Web:
www.kinesissurvey.com
Leslie
Townsend,
Kinesis
President
2016: A Market Research Odyssey

16. Main
Stage,
November
3,
2011
2016: A Market Research Odyssey
Top 10 Predictions on the Future of MR
Leslie Townsend, Kinesis Survey Technologies
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011