Presented by Gaelle Bertrand of NHS Digital. This webinar is number 2 of 3 in the Social Media Research - State of Play in 2021 series. To access the recording, and the rest of the series, head to NewMR.org. Presentation Description: Facebook and Instagram have tightened access to their data flows in the past 3 years following the Cambridge Analytica scandal. Meanwhile, new social media networks have flourished including TikTok, Clubhouse, and newer alternatives such as Fireside. Knowing the social media landscape is a key aspect of deriving contextualised insights from social media. Gaelle Bertrand delves into the impact of the changing social media landscape and discusses best practices when it comes to selecting sources to listen into.

1. Knowing where to look:
Are social media intelligence sources
drying up?
Gaelle Bertrand
Webinar 13 October 2021
Gaelle Bertrand
Social Media Research –State of Play in 2021
Webinar 2 of 3 in this series

2. Sponsors
Communication

3. Social Data vs. social media

4. Know YOUR social data landscape

5. Matching sources to objectives
Audit Assess Select

6. Key tips
Know the social media
landscape
Get to know the audience
you are researching
Keep your research
objectives front and centre

7. Thank You

8. Q & A
Ray Poynter
Gaelle Bertrand

9. Sponsors
Communication