John Dick - Festival of NewMR - 2010
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John Dick's presentation to the Festival of NewMR 2010
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John Dick - Festival of NewMR - 2010
- 1. Powering the World’s Opinions NewMR Virtual Festival December 8, 2010 Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 2. Harvard poli+cal scien+st Stephen Ansolabehere envisions a +me when so much data will be available on individuals that a pollster could forgo lengthy interviews and simply contact people to ask, on a given subject: “What are you thinking right now?” Harvard Business Review, September 2010 Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 3. 24/7 Media and Social Networks Are Changing People’s Attitudes Almost Daily Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 4. But how do we engage today’s bandwidth-strapped consumer? Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 5. #1. Go to them. Don’t make them come to you. Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 6. #2. Keep it brief. Like under 30 seconds. ü No more than 3 questions per engagement ü < 200 characters per question ü No more than 8 answer options Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 7. #3. Always make it relevant. And valuable. ü Know your respondent’s interests ü Produce new ques3ons every visit ü No redundant or unnecessary ques3ons Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 8. #4. Use technology to connect and organize answers across engagements Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 9. And what will it all mean for researchers? Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 10. Build extensive, longitudinal respondent data over time Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 11. Deliver automated, highly-targeted, and even personalized questions Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 12. Produce MILLIONS of responses on a weekly or even daily basis Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 13. Generate real-time insights about even the hardest-to-reach consumers Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 14. Track hundreds of brands, products, issues, and lifestyle trends. Every single day. Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 15. And provide immediate feedback to brand managers, marketers, and advertisers Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 16. Q & A John Dick and Annie Pettit Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 17. Who is CiViCSCIENCE? We are a marketing research utility. We gather and organize opinion data from third-party websites, social networks, and mobile apps. Flagship data stream commercialized in June 2010: The Millennial Index We sell syndicated data and custom questions; Revenue shared with third-party platforms. Tracking toward 400 Million responses over next 12 months Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)
- 18. We would love to meet you. Check out our website: h@p://civicscience.com Email Us: jdick@civicscience.com Follow Us on Twi@er: @civicscience AND @millennialindex Read Our Blog: h@p://millennialindex.com Join Us On LinkedIn: CivicScience and Millennial Index Or Just Call Us: 412-‐281-‐2954 Speaker John Dick, CivicScience, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)