The document discusses five consumer trends that are transforming the market research world: 1) Consumers want on-demand access to information rather than spending hours searching; 2) Consumers prefer bite-sized pieces of information over lengthy reports; 3) Non-verbal digital data like social media and video analytics can provide insights rather than relying solely on surveys; 4) Intuitive, simple user interfaces allow access to new technologies without extensive training; 5) Consumers want dynamic, tailored products and services rather than static options. These trends will lead to changes in market research like do-it-yourself survey collection, shorter surveys, use of observed online data, and dynamic digital dashboards replacing standard reports.
12. Five consumer trends transforming the market research world
Kris7 Zuhlke, KnowledgeHound
Looking Forward
Survey collection will be DIY
Surveys will be much shorter
Shift towards observed data vs claimed (If government regulations
don’t interfere)
Basic analytics capabilities will not be required due to advanced User
Interfaces on top of advanced technologies (Counter trend here
which requires more analytic capabilities among a set of people)
All Market Research “reports” will be a dynamic dashboard and be
automated
The 5 new realities of Market
Research