Uncover Insightful User Journey Secrets Using GA4 Reports
Entire show explode-a-myth - 2014
1. Explode-a-Myth
25 February 2014
10am New York, 3pm London
Thanks to our Sponsors
All copyright owned by The Future Place and the presenters of the material
For more information about NewMR events visit http://newmr.org
Commences at 10am New York, 3pm London.
Please ignore any voices you hear before 10:00 am, they will be the speakers preparing.
2. Explode-a-Myth
Introduction to the session – Ray Poynter, Session Chair
Tom Ewing ‘Millennials are interesting’
Melanie Courtright ‘iOS and Android Data are the Same’
Joe Bockman ‘Implicit Association is Robustly Intuitive’
Lesley Dusart ‘Research participants are only motivated by incentives’
Maya Middlemiss ‘Respondents are reluctant to take part in research’
Rick Wilson ‘Mobile Research Surveys Can’t Exceed 5 Minutes’
Annie Pettit ‘Behavioural economics finally explains human behaviour’
Close of Session
All copyright owned by The Future Place and the presenters of the material
For more information about NewMR events visit http://newmr.org
3. Tom Ewing, BrainJuicer, UK
Explode-a-Myth, 25 February 2014
Millennials are interesting
Tom Ewing
Content Director, BrainJuicer.
http://blackbeardblog.tumblr.com
Twitter: @tomewing
5. Tom Ewing, BrainJuicer, UK
Explode-a-Myth, 25 February 2014
Thank you!
Tom Ewing
Content Director, BrainJuicer.
http://blackbeardblog.tumblr.com
Twitter: @tomewing
6. Melanie Courtright, Research Now, USA
Explode-a-Myth, 25 February 2014
Melanie Courtright
SVP, Client Services, Americas
iOS & Android
Data Are The Same
7. Melanie Courtright, Research Now, USA
Explode-a-Myth, 25 February 2014
Smartphone Owners:
Android & iOS Users
Demographic Profiles
<$100K Not
Married
Male Female Married $100K+Ethnic
• Comfortable around people
• Talk to lots of people at parties
• Admire people with $$$ things
• Thing I own say a lot about me
• Feel they are trendier
• New products are exciting
• Buy new & different products
• Pay more to try new products
• Particular about brands used
• Devastated if phone was lost
• Important for entertainment
• Used to avoid being bored
• Researching products
• Shopping
• Purchasing products
• Play Games
• Listening to Music
• Recording Videos
• … and many more!
iOS Users Say They
Are More Likely …
91%
Caucasian
Android Users Say
They Are More Likely …
• Not care about brand names
• Try to keep their life simple as far as
possessions are concerned
• To Watch shows or movies on TV
• Talk on their phone
• Use Navigation on their phone
Differences do indeed exist
between & users.
Demographically, attitudinally,
and behaviorally.
These differences are
highly relevant to #mrx.
9. Joe Bockman, Sensory Logic, USA
Explode-a-Myth, 25 February 2014
Implicit Association is
1509 Marshall Street NE
Minneapolis, MN 55413
www.sensorylogic.com
6 5 1. 2 2 4. 7 6 4 7
Products and services offered by Sensory Logic, Inc., may be covered by one or more of the U.S. patents listed at
http://www.sensorylogic.com/.
“The future [of market research] is
about listening, measuring emotion,
and mining knowledge.”
- ESOMAR, Research World
12. Lesley Dusart, Vision Critical, UK
Explode-a-Myth, 25 February 2014
Busting the Myth that
Research Participants are only
motivated by incentives
Lesley Dusart
Vision Critical
13. Lesley Dusart, Vision Critical, UK
Explode-a-Myth, 25 February 2014
MYTH: Research participants are only motivated by
incentives
14. Lesley Dusart, Vision Critical, UK
Explode-a-Myth, 25 February 2014
Thank you!
Q&A after next presentation!
15. Maya Middlemiss, Saros Research Ltd, UK
Explode-a-Myth, 25 February 2014
“Respondents Are Reluctant
to Take Part in Research”
Maya Middlemiss
Managing Director
Saros Research Ltd
@Sarosresearch
16. Maya Middlemiss, Saros Research Ltd, UK
Explode-a-Myth, 25 February 2014
Youtube/Saros
Research
17. Maya Middlemiss, Saros Research Ltd, UK
Explode-a-Myth, 25 February 2014
Thank you!
Maya Middlemiss
Managing Director
Saros Research Ltd
@Sarosresearch
19. Maya Middlemiss, Saros Research Ltd, UK
Explode-a-Myth, 25 February 2014
MARKET RESEARCH THEN VS. NOW
20. Maya Middlemiss, Saros Research Ltd, UK
Explode-a-Myth, 25 February 2014
Thank you!
Rick Wilson
rwilson@mfour.com
21. Annie Pettit, Peanut Labs, Canada
Explode-a-Myth, 25 February 2014
Behavioural Economics
Can Finally Explain
Human Behaviour
Annie Pettit
Chief Research Officer
annie@peanutlabs.com
@LoveStats
22. Annie Pettit, Peanut Labs, Canada
Explode-a-Myth, 25 February 2014
Behavioural Economics
Can Finally Explain
Human Behaviour
Freud (1856—1939)
The “Unconscious”
Thorndike 1920
Halo Effect
Asch 1951
Conformity
Milgram 1963
Obedience
Zimbardo 1971
Prisoners Guards
Annie Pettit
Chief Research Officer
annie@peanutlabs.com
@LoveStats
Sherif, White, Hood 1954
Cooperation
23. Annie Pettit, Peanut Labs, Canada
Explode-a-Myth, 25 February 2014
Thank you!
Annie Pettit
Chief Research Officer
annie@peanutlabs.com
@LoveStats
24. Explode-a-Myth
Thank you for attending, for more information about upcoming events and
opportunities to speak visit newmr.org.
• April Lecture Series, 8, 24, 29, 30
• May Lecture Series, 8, 9, 14, 16, 20
• Festival of NewMR, 1-5 December
All copyright owned by The Future Place and the presenters of the material
For more information about NewMR events visit http://newmr.org