With 40% to 60% of Research jobs predicted to disappear, and the prospect of between 20-30% new jobs being created, it has never made better sense to step back and reflect upon the state of the industry – where we all are, and where we want to be in order to enhance long-term career prospects and keep ourselves motivated with interesting, stimulating work. We’ll be sharing our thoughts on the major trends impacting Research skills and skill requirements, further reflecting upon agile principles in the world of employment. We’ll be introducing you to the concept of the T-shaped worker and discussing why large company workers are becoming increasingly encouraged to behave like their smaller company counterparts.

1. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Dan Stracey
Dub Online Qual and Insight CommuniCes
20 October 2016
Why big companies are beginning to think
‘small’ and the growth of the T-shaped worker
@danstracey

2. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
The robots are coming

3. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016

4. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
of Global Employees feel engaged at work*
Just 13%
*Gallup World Employee Survey 2013

5. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016

6. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
250% more revenue
hJp://www.inc.com/minda-zetlin/5-reasons-small-companies-have-
more-engaged-employees-and-one-thing-their-bosses.html*

7. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
How large companies are
embracing small company values

8. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016

9. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016

10. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Ability to
make a
difference
Trust to get
the job done
ConnecCon to
the company
Varied and
interesCng
work
Greater
transparency
Why employees at smaller companies feel more engaged

11. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Traditional
Agile
Decisions are undertaken
by management
Decisions are undertaken
by those impacted
Focus on end product Focus on client value
Employees mo:vated by
extrinsic rewards (i.e. cash)
Employees mo:vated by
passions and interests
The traditional vs. agile mindset

12. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Agile principles and implicaCons for Market Research
Emphasis on individuals and interacCons over processes and tools
Self
organising
teams
More F2F
interacCon
Closer client
partnerships
Waste
reducCon
Flexible
resourcing
Diversity of
team skills
IteraCve
design and
discovery
Team
reflecCon

13. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
The T-shaped worker

14. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
AKA ‘Master Generalists’
Mixture of generalist and specialist skills
EffecCve cross-disciplinary team workers
Flexible and adapCve
Anatomy of a T shaped worker
Breadth of knowledge
Depth of skill

15. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016

16. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Too many I shaped people Very collaboraCve no skill to contribute

17. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Closing thoughts

18. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
“Careers are a jungle gym, not a ladder.”
Sheryl Sandberg, Chief OperaCng Officer Facebook

19. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Future proof your career
Think skills
first
Technology
acumen
Build your
personal
brand
Take
advantage of
lateral or
downward
moves
Big picture
experiences
Volunteer for
stretch
assignments
Apply for the
posiCon
anyway
ConCnually
build
relaConships

20. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
You can't connect the dots looking forward,
you can only connect them looking
backwards. So you have to trust that the
dots will somehow connect in your future.
You have to trust in something: your gut,
destiny, life, karma, whatever. Because
believing that the dots will connect down the
road will give you the confidence to follow
your heart, even when it leads you off the
well worn path.
Steve Jobs, Apple co-founder

21. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
THANK YOU
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www.dubishere.com
info@dubishere.com

22. Why big companies are beginning to think ‘small’ – NewMR Webinar
Dan Stracey, Dub Online Qual and Insight Communi:es, 2016
Q & A
Ray Poynter
The Future Place
Dan Stracey
Dub Online Qual
and Insight Communi:es
@danstracey