Book it! An enlightening path to your personal brand
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It doesn’t matter if you’ve been a researcher for three years or thirty years, the best time to start writing a book is yesterday. Join in to hear how writing a book can be a great tool for anyone wanting to build their personal brand and become known as the expert in their field. And, get some useful tips on how to make it actually happen.
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Book it! An enlightening path to your personal brand
- 3. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Benefits of wriLng a book ExperAse • Clarify and organize your thoughts • Increase your knowledge • Demonstrate your experAse for potenAal projects / employers / clients Skills • Improve your wriAng skills • Find your voice Personal • Pride of accomplishment
- 4. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Drawbacks Time • Hundreds or thousands of hours Who Cares Loss of PotenAal Income • Billable hours • EdiAng • Artwork • MarkeAng Loved ones • Spouse • Kids • Friends 13,631,287
- 5. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 You DO have a unique perspecLve • No one else has your cultural background, life experiences, educaAon • New to the workforce? – Unhampered by processes and perceived limitaAons • New to market research? – Apply your knowledge from elsewhere
- 9. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 YOU have great ideas • Why do people ask you for advice? • At your last meeAng – Why did you disagree? – What surprised you? – What did you have to explain? • At your last major project – What slowed you down? – What needed improvement?
- 10. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 You already HAVE the idea • Your LinkedIn posts are examples • Your tweets are chapter Atles • Your Instagram posts are your own copyrighted images • Your blog is a book waiAng to be assembled Permission granted. Thank you J
- 12. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Aim for content not counts • Dan Brown’s ‘Origin’ à 480 pages • J. K. Rowling’s ‘Harry Po_er and the Goblet of Fire’ à 640 pages • Annie Pe-t’s ‘People Aren't Robots: A PracAcal Guide to the Psychology and Technique of QuesAonnaire Design’ à 50 pages
- 13. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Work from a plan… or don’t • Chapter – points • Chapter – points • Chapter – points • Random idea • Random idea • Random idea • Random idea Both need organizing and ediLng. Do, or do not… There is no try. - Yoda
- 14. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Set reachable goals 500 words per day = 5 000 words in ten days = 50 000 in 100 days = Book in 3 months 1 000 words per week = 10 000 words in ten weeks = 20 000 in 20 weeks = Book in 5 months Create a Lmeline you can achieve
- 15. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Write it YOUR way Novel
- 18. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Frist dri`s should embarasing • horrid wriAng you’ve every produced • Speller mistakes • grammar mistakes is lots • Run on sentences that are too many topics but can’t forget have keep train off thought get every point quick rightnow • In-complete sentences • sentences deciphering what mean it • First thing consider is these thing This is good!
- 19. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Subsequent dra`s are less horrid • Write. More. – UnAl it’s way too long – UnAl you’re truly done – Don’t worry about being repeAAve or explaining the same thing many different ways • Second drais are sAll bad • Final drais are less bad • Published books are published h_ps://www.women2.com/2017/03/24/women-in-tech-you-arent-frauds/
- 20. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Learn from your weak spots • Seek and destroy overused words – Just, so, indeed – em dash • Destroy every cliché – It’s low hanging fruit – h_p://www.be-a-be_er- writer.com/cliches.html • Seek, and, destroy, weak, style – Commas – Misplaced phrases Your emails, research reports, and white papers will thank you!
- 21. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Increase your vocabulary Power adjecAves ü Really fast = swiily ü Very nice = adorable Power verbs ü Giving = offer ü Making = design Your emails, research reports, and white papers will thank you!
- 23. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Which publishing opLon? Use a publisher • Need to find one that will accept your proposal • More presAgious • Some markeAng for you • They have final say • Their schedule Self-publish • It’s preapproved and accepted • Anyone can do it • DIY markeAng • You have final say • Your schedule – NOW!
- 25. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Build your online footprint • Amazon gets top billing on Google
- 26. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Books are content markeLng Every chapter, paragraph, sentence is a piece of content • Sentences become tweets and status updates • Paragraphs become blog posts and video posts • Chapters become white papers, webinars, and conference talks
- 27. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 Acract pre-qualified leads • Demonstrate your experAse • Giveaways and networking • Lead to speaking
- 28. Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018 • Take notes during every NewMR talk • NoAce when you agree/disagree • NoAce when you have an insight • IdenAfy your unique perspecAve • Write about it… The best time to write a book was 20 years ago. The second best time is now. -Chinese Proverb Book It! Annie Pe-t, Research Methods Consultant Festival of #NewMR 2018