Social, Mobile and Media Convergence: breathing new life into traditional news.

1. Social, Mobile and Media Convergence:
breathing new life into traditional news.
Kevin Davis, Rob Gaige, and Michael Robinson
Co-Founders of Rawporter

2. “The media is dead.
Long live the media.”
Jeremy Allison, ZD Net and Google
http://www.zdnet.com/blog/btl/the-media-is-dead-long-
live-the-media/20120
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3. News is becoming participatory.
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4. Technology Has Made Everyone A Reporter
120MM Americans and 472MM people
Internationally have Smartphones.1
50% of Americans would use a smartphone to
take a secret video.2
Raw News isn’t just sensational stories.
Weather, Traffic, Crime, Human Interest, Sports
1. http://www.ctia.org/media/industry_info/index.cfm/AID/10323; 2. http://news.cnet.com/8301-17852_3-20118755-71/survey-
http://www.computerworld.com/s/article/9219811/Android_is_smartphone 50-of-americans-are-cell-phone-video-spies/?tag=rtcol
_king_globally_tough_fight_on_for_No._2_spot
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5. A Picture Is Worth A Thousand Words
And show…and show…and show…
Obama SAYS Images SHOW
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6. Participatory News
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7. So What Is News?
More from Jeremy Allison at ZDNet:
“Video sharing sites provide instant camera-phone access to events
Yesterday
Today
that would never have received attention before…”
“…You can watch an Share
event that previously would only be reported from
Like
one point of view and make up your own mind about what happened.”1
1. http://www.zdnet.com/blog/btl/the-media-is-dead-
long-live-the-media/20120
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8. Stefanie Gordon’s Space Shuttle Endeavor Photo
• Stefanie Gordon tweets a photo of the space shuttle.
• It had been viewed 1MM times before she reached her car.
• It was shown by TV, Web, and Print news outlets worldwide.
• Only 5 media outlets compensated her for her efforts.
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9. Participatory News
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10. The internet is GROWING news, not killing traditional media.
Online news is increasing the total time spent with news
by 13 minutes to a total of 70 minutes per day.
Only 9% of Americans got news exclusively through
the Internet and mobile technology.
”Instead of replacing traditional news platforms, Americans
are increasingly integrating new technologies
into their news consumption habits.” – Pew Research
1. http://www.bizreport.com/2010/09/pew-americans-appetite-for-news-
increases.html
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11. Growth of Hyper-Specific Media
Celebrity
Politics
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12. Hyper Specific Has Morphed Into Hyper Local
2 shares 3 shares
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13. What does all this mean for traditional media?
Medianews authority.
Continue to be the reliable
Socialnature of news.
Embrace the participatory
Mobile at your disposal.
Utilize the efficient
tools
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14. That’s Why We Created Rawporter®
There had to be a better way to connect the
media and the masses.
Now the media can source raw news content
on-demand.
Everyday people get the recognition they
deserve for being at the right place at the right time.
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15. This Convergence Is Creating Opportunity
How will you…
Contribute to the participatory environment?
Capitalize on this participatory environment?
Create the next evolution of this participatory environment?
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16. Questions?
Thank you for your time!
Visit us in booth XXX.
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