Berger Paints India Ltd is an Indian paint company founded in 1923 and headquartered in Kolkata. It has operations in India, Nepal, Russia, and Poland, and competes with companies like Asian Paints and Nerolac. The company generates over Rs. 4,000 crore annually in revenue and employs over 2,800 people. Berger Paints aims to be the most admired Indian paint company through innovative product offerings and excellent customer service, while maintaining environmentally friendly practices. It is currently expanding several production facilities in India to increase capacity.
2. Introduction
Berger paint India Ltd is a India based company
Headquartered:- Kolkata
Founded:- 17 dec, 1923
Key Person:- Kuldip Singh Dhingra (Chairman)
and Gurbachan Singh Dhingra (Vice Chairman)
Product:- Paints, Coating, Construction
Chemicals
CEO:- Abhijit Roy
Revenue:- 4634 crore (2016)
3. • Operating Income:- 655 Crore (2016)
• Net Income:- 369 Crore (2016)
• No Of Employees:- 2800+ (2016)
• Tagline:- No Daag No Dhaaba
• Website:- www.bergerpaint.com
• Share price NSE:- 254.44 INR
4. International Operation
• A production facility at the Berger
manufacturing unit at krasnodar Russia.
• It also has an operational unit in Nepal.
• It also acquired Bolix of Poland.
• Bolix was the largest provider of EIFS(Exterior
Insulation & Finishing Systems)
• Eastern Europe.
5. Vision & Mission
Vision
To be the most admired Indian paint and
coating solutions company with globally
recognised competencies.
6. Mission
To maximise shareholder value by developing
and delivering innovative and best solutions
for our customers, consistently outperforming
our peers and providing a dynamic and
challenging work environment for our
employees.
10. PRODUCTS
• Interior Wall Coating
• Exterior Wall Coating
• Berger Metal and Wood Paints
• Protecting Coating
• Construction Chemical
• Express Painting
11. ECO Safe
• We ensure that all our other household
decorative products are environment friendly
and global environmental standards as well.
• No added Lead, Mercury of Chromium
• Minimum aromatic content
• Acceptable levels of VOC(Volatile organic
compound)
12. Quality Policy
• Provide full satisfaction to our customers with
respect to Quality, Reliability and Delivery and
attain Quality Leadership for all products.
• Creating an environment which encourages
team effort and where each individual's
contribution is recognised and value
• Establishing a Quality Management System
conforming to International Standards.
13. New Investment
• Berger paint is looking to expand
its jejuri plant near Pune at an investment of
Rs 100 crore by next financial year.
• Plant capacity is 12,000 tonnes which will be
increased to 22,000 tonnes
• In its Hindupur plant also, the company is
investing Rs 240 crore over the next 3-4 years
to double their capacity.
14. • Upgrading our Technology continuously to
meet expectations of customers
• Planned and structured Training and
Development Programmes for all employees.
15. PRODUCTS
• Interior Wall Coating
• Exterior Wall Coating
• Berger Metal and Wood Paints
• Protecting Coating
• Construction Chemical
• Express Painting
16. Career In Berger Paint
• Position Title: Sales Officer / Sr. Sales Officer
• Exp. (Yrs): 01 –04 Years
• Function: Sales
• Reporting to: Area Manager
Purpose :
To generate revenue as per target assigned by enhancing channel
network or from existing dealer network.
17. Career In Berger Paint
Critical Success Factors:
100% Achievement of the Sales targets.
Professional Experience/Qualifications:
• Professional with master degree in Marketing & Sales.
• At least 1-2 years work experience of channel sales
