1. PERSONAL
BRANDING

2. FROM 2.0 0.0
TO

4. A brand is a collection of
perceptions
in the mind of a consumer

5. Brands are born of
experience
and reflect
reputation

6. politics
fame
business
cience

7. WE ARE ALL
BRANDS

8. If you’re not branding yourself, you
can be assured that others are
doing it for you

9. A PERCEPTION OR EMOTION
MAINTAINED BY OTHER THAN YOU,
THE TOTAL EXPERIENCE OF YOU
IS THE STORY OF

10. PERSONAL
=
BRANDING
DIFERENTIATION

11. THINK DIFFERENT
VIDEO

12. 6P´s
IN PERSONAL BRAND
PASSION/PURPOSE/PLANNING/PEOPLE/PLAY/PERSEVERANCE

13. “IF
YOU
STAND
FOR
NOTHING
YOU
WILL
FALL
FOR
ANYTHING”
RONNIE
APTEKER
FOUNDER
INTERNET
SOLUTIONS
PURPOSE

14. “VISION
IS
A
LOVE
AFFAIR
WITH
AN
IDEA”
BOYD
CLARKE
&
RON
CROSSLAND
THE
LEADER´S
VOICE
PASSION

15. “IT
IS
EASY
TO
DECIDE
WHAT
YOU
ARE
GOING
TO
DO.
THE
HARD
THING
IS
TO
DECIDE
WHAT
ARE
YOU
NOT
GOING
TO
DO”
MICHAEL
DELL
PLANNING

16. “NOTHING,
THE
SLIGHTES
BIT
AMAZING
HAS
EVER
BEEN
IN
ISOLATION”
JONAS
RIDDERSTRALE
&
KJELL
NORDSTOM
FUNKY
BUSINESS
INDIVIDUAL COMPETITIVENESS = what you know X who you know
PEOPLE

17. “LIFE IT´S SHORT,
PLAY MORE”
PLAY

18. “IF
YOU
CAN
FORCE
YOUR
HEART
AND
NERVE
AND
SINEW
TO
SERVE
YOUR
TURN
LONG
AFTER
THEY
ARE
GONE,
AN
SO
HOLD
ON
WHEN
THER
IS
NOTHING
IN
YOU
EXCEPT
THE
WILL
WHICH
SAYS
TO
THEM:
`HOLD
ON!´”
RUDYARD
KIPLING
FROM
THE
POEM
“IF”
PERSEVERANCE

19. What are your goals?
What do you value?
What are your passions?
What motivates you?
What makes you remarkable?

20. WHY ARE YOU
UNIQUE

21. word

22. FROM 0.0 2.0
TO

23. Thanks!