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Business Network & Clusters
1. A Critical history of
an entrepreneurial venture using
business networks and clusters
K. Ravinther
2.
3.
4. “ When you do your work, do it as a service to
others.
Do it full heartedly without expecting anything
in return. The human network has enormous
power to see you through life ”
K. Kunju Raman
“ A business enterprise must grow in
harmony with society. A business has to
expand and develop all the time, but the
prosperity that results cannot be enjoyed
solely by itself – it must be shared with society
”
K. Matsushita
8. If we can sell our experiences
we all will become millionaires
K. Kunju Raman
“ Human beings are capable of
accomplishing much more than
initially imagined if they are provided
with trainings and special know-how.
And if these conditions are met, the
person assigned will exercised his or
her abilities to the fullest if given the
chance”
10. ASK - Principal Activity
• The company is principally engaged in
competency development, providing
training services and related business
Lecturing Organizations •Marketing Planning •Keynote Speeches
•Management •Effective Professional Selling Skills •HR Consultation •Organizing Seminars
Courses •Effective Telemarketing Skills •Organizing Events
Tuition •Effective Telephone Style •Master of Ceremonies
•Mathematics •Effective Customer Service •Game Show Host
•Science •Effective Supervisory Skills •Youth Programs
•Statistics •Effective Communication Skills •Children Camps
•Effective Team Building & Motivation •School Camps
•Spokesperson
•Seminars to promote
Individuals
Client
•Coaching
•Moderator
•Counseling
•Facilitator
•One-on-one Executive Trainer
•Professional Speaker
•Career Coach
•Sports Carnival
11. Specific Characteristics
Market
Lifestyle Firm
Influence
Lean Industry
Management Independence
Personal Close
Influence Relationships
Life Long Strategic
Education Network
12.
13.
14. The survival of our business draws
upon certain types of relations
developed through trade and
business networks…
“Business clusters refers to geographic
concentrations of interconnected companies,
specialized suppliers, service providers, and
associated institutions in a particular field that are
present in a nation or region”
14
Michael Porter
15. ASK Business Cluster
MMU
SENQ Harvey Fuji Xerox
UPM SYUC
Norman
Sharp-roxy
Courts
Best
Denki
UM USM
Universities Sylog
Hyper Markets Suppliers
Jusco
LCS
Tesco Carrefour CSDV
MMCS
EMD
BBS
Logistic
Cambodia
CPD RCG
HR
Avisol
Former Colleagues BSD
Panasonic Malaysia Laos Tamico Bell
Finance Brother
PSE
Bintang
Maju MD
Bosch MGR DeVO
ED Kenwood
GM
Innovative
Former Class mates Formula
Training Partners
Delta Dealers Network TCSS
RTM GIN
Education
Housing Ministry
Ministry Soyotech
KLG
Panatech
15
17. To manage a business network we must
improve our communication skill…
But…HOW do we do that?
CSDV
EMD MMCS
Logistic
CPD
HR
BSD
Panasonic Malaysia
Finance
PSE
MD
MGR
ED
GM
certain types of relations
20. Solutions…
Dimensions of How We Relate to Other
People/Time/Space & Environment
1. Universalism vs. Particularism
2. Analyzing vs. Integrating
3. Individualism vs. Communitarianism
4. Inner-directed vs. Outer-directed
5. Time as sequence vs. Time as
synchronisation
6. Achieved status vs. Ascribed status
7. Equality vs. Hierarchy
Soft Skills
21. Mindful Interpreting
What did I do well?
What can be improved?
What have I learnt? Page 7
22. Think good about everyone
Co-existence & co-prosperity
Cool head, warm heart
Give more than you receive
Put yourself in the other person shoe
Give the other person the benefit of doubt
Your reputation is your brand 22
Good afternoon Professor Sam and ladies and gentleman. My name is K. Ravinther.I would like to thank Prof. Sam for providing me with this wonderful opportunity to share with you my thoughts. I sincerely hope my sharing will inspire you further to believe in the power of human spirit which will definitely help you prosper in your life and business.
First and foremost, let me introduce two men who profoundly influenced my thoughts and my life.Both have some similarities:Their family name start with KBorn in AsiaEducation up to Standard 3Physically: white hair and wore spectaclesOne is The Father of Japanese Management; the other My Father.Relating to my topic A Critical history of an entrepreneurial venture using business networks and clusters,I would like to share with you their thoughts about network we live in.
I started my career working in a local bank in April 1992, graduated in August the same year. I found my niche in sales and moved on as a sales executive with Panasonic Malaysia, a Japanese MNC.
I spend the next 11 years building a successful career in corporate sector. Finally at the age of 35 I decided to challenge my self further by embarking in a new career as an entrepreneur.
Lifestyle firm - setupprimarilytoundertake an activitythatmywifeand I enjoyLean management– live simple life, more time withfamily & friends, workwithlike-mindedpeople, constantlyinvest on ourselvesto upgrade competenciesthroughstudyandreproducewhatwelearn (prosumer) Market influence– focus on Electric & Electronic IndustryIndustryIndependence - freefrom outside control in takingourprincipaldecisions.Personal influence– in all decisionmaking. Wifemakegeneraldecisionsand I makemajordecisionsClose relationshipswithcustomers, investingour time ratherthanmoney. ManyofourcustomersareourclosefriendsLife Long EducationStrategic Network
Focus StrategyThe focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. The premise is that the needs of the group can be better serviced by focusing entirely on it. A firm using a focus strategy often enjoys a high degree of customer loyalty, and this entrenched loyalty discourages other firms from competing directly. Because of their narrow market focus, firms pursuing a focus strategy have lower volumes and therefore less bargaining power with their suppliers. However, firms pursuing a differentiation-focused strategy may be able to pass higher costs on to customers since close substitute products do not exist. Firms that succeed in a focus strategy are able to tailor a broad range of product development strengths to a relatively narrow market segment that they know very well. Some risks of focus strategies include imitation and changes in the target segments. Furthermore, it may be fairly easy for a broad-market cost leader to adapt its product in order to compete directly. Finally, other focusers may be able to carve out sub-segments that they can serve even better.