This document discusses how to increase sales using Fear of Missing Out (FOMO). It recommends including FOMO in sales pages, webinars, and ads because people are more likely to take action when they feel they are missing out. There are two ways to create FOMO: urgency, by setting time limits on offers or price increases, and scarcity, by limiting product quantities available. Big brands use FOMO techniques like mentioning limited stock or expiring deals because they are effective at getting more sales.

1. Increase Your
"Sales" With This
Technique

2. FOMO (Fear OF Missing Out)
The biggest friend of marketers
is FOMO.

3. People are lazy, they don't take action
until they feel they are missing out on
something. It happens with you, it
happens with me. It happens to so
many other people.

4. - You would have seen this on
Amazon, only 2 items left, or the
price goes up in 30 minutes.
- Big brands use this technique
because it works.

5. - Always include FOMO in your
sales page, webinar, and ads.
- It will help you get more sales.

6. How do you create FOMO?
There are two ways to do it
(urgency and scarcity)

7. Urgency
- Urgency is when you create FOMO as
per the time. For example, the offer is
ending tonight, bonuses are ending
tonight, or the price goes up tonight.

8. - If the FOMO is created through
time then it is urgency
- If you are selling a digital
product, you can say the price
goes up tonight, or bonuses will
end tonight.

9. Scarcity
- Scarcity is when you create FOMO
as per the quantity. For example,
only 2 items left, or limited stock.
- Let's say you are selling a physical
product, then you can say limited
stocks, only 2 items left.

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