This document provides guidance for local businesses on running effective Facebook ads. It recommends targeting location-specific audiences within a small radius of the business to reach local customers. While people on Facebook are not actively searching for products like on Google, the document suggests offering a compelling free offer in ads to attract attention and encourage potential customers to visit the business. It advises identifying an appropriate offer, such as a free coffee or site visit, and calculating the lifetime value of customers to determine an appropriate marketing budget.

1. Facebook Ads for
Local Businesses:
A Framework for
More Revenue

2. The average social media daily usage
is 2 hours and 27 minutes.
Why should you run Facebook ads?
Almost 45% of internet users research
products on social media
"People's attention is on social media.
(Facebook, Instagram)"

3. Gold mine
Facebook has a goldmine feature for local
businesses. That is location targeting. You can
show your ads to people who are living near a
1km, 2km, or 5 km radius of your business. So
this is a gold mine, right?

4. Facebook will give you the option to
pinpoint the location of your business. You
can exactly place the pin and you can run
ads to those people only.

5. You need to understand this thing very
carefully. When you are running ads on
Google, then the intention of the user is
clear.
Always offer a good offer.

6. He came to Google because he wanted
something. He is ready to buy something.
For example, if the user is searching for a
restaurant in xcity. Then that means this
person is planning to visit the restaurant
tonight. The intention is very clear…

7. But when it comes to Facebook and
Instagram, people are not looking for
products. They are there to see the photos
of their friends.

8. So, if you get in front of their eyes. And
you say: Hey, buy my product. They don't
take it because they are not looking for a
product.

9. But what you can do is. Offer an amazing
offer to them. So the offer should catch
the attention of the user.
An offer that makes the user come out of
their place and plan to come to your
restaurant.

10. The offer can be a FREE coffee for couples,
a FREE site visit if you are into real estate,
free haircut if it is a salon.
FREE is a big marketing word, People love
getting things for FREE.

11. Once you decide on your offer, then
start running the ads by targeting the
local audience.
Many local business owners think that
by giving free coffee upfront they are
losing revenue. But it is not true. Once
you calculate your LTV. Then you will
understand how much money you can
spend on marketing to acquire a
customer.
Start Running ads
Calculate your LTV

12. Connect with me on linkedin