gujarat narmada valley fertilizer limited, bharuch

1. Welcome to GNFC. Ltd .
PRESENTED BY:
RAVIN GANDHI
SSR INSTITUTE OF MANAGEMENT & RESEARCH

2. COMPANY TOUR
 About the Company
 Distribution Channel of
Fertilizers at GNFC Ltd
 About Analysis
 Major Findings &
Suggestion
 Learning at the
Organisation

3. ABOUT THE COMPANY
Name of the Company: Gujarat Narmada
Valley Fertilizer
Company Ltd.
(GNFC)
Brand Name : Narmada
Type of Company : Public Sector
Company
Year of Establishment : 10th May, 1976

4. BUSINESS AREAS OF GNFC
INDUSTRY PRODUCT/SERVICES
Fertilizer Urea, Ammonium Nitrophoshate And Calcium
Ammonium Nitrate.
Chemicals Ammonia, Methanol, Acetic Acid , Formic Acid, Methyl
Formate, Concentrated Nitric Acid, Weak Nitric Acid,
Ammonium Nitrate (Melt), Aniline, Toluene Di-
Isocyanate And Nitrobenzene.
Imports/Trading Single Super Phosphate, Muriate Of Potash, Urea, Di-
ammonium Phosphate, Water Soluble Fertilizer,
Methanol.
Information PKI And Digital Signature Certificate, e-Procurement,
Technology Data Centre, e-Governance Project, security and

5. DISTRIBUTION CHANNEL OF FERTILIZERS AT
GNFC LTD

6. DISTRIBUTION CHANNEL FOLLOWED BY THE
GNFC
• Institutional agency
 GUJCOMASOL
 Cotton Federation
 Fruit and Vegetable Federation (F&V)
 Tobacco Federation
 Gujarat Agro Industry Corporation (GAIC)
 Gujarat Farmer Dealer Association (GFDA)
 Uttar Gujarat Farmer Dealer Association (UGFDA)
 Grain Federation
• Company outlet
 Narmada Khedut Sahay Kendra (NKSK)
• Private trade

7. DISTRIBUTION CHANNELS OF FERTILIZER
GNFC
INSTITUTION
PRIVATE
AL AGENCES COMPANY
TRADE
OWNED
State Agro RETAIL
State Coop. Industries/ OUTLETS
Marketing Marketing
Commodity
Federation Whole
Fed.
Seller
District/Talu
ka Level Private
Co.Operative Retail
Societies Dealer
Own Retail Private
Outlets Dealer
Primary
Agricultural
Credit Society
FARMERS

8. STATE WISE DISTRIBUTION OF FERTILIZER IN
PERCENTAGE
Karnataka
Haryana 1%
3%
Punjab Andhra
4% Pradesh
9%
Uttar
Pradesh
Gujarat
10%
48%
Chhattisgarh
4%
Rajasthan
5%
Madhya
Pradesh Maharashtra
8% 9%

9. DISTRIBUTION CHANNEL OF THE COMPANY
Rail Head
Dealer / GUJCO
Buffer e.g. DPSU
Rail Head/Nodal W/H
Rail Head/Nodal W/H Field W/H
GNFC
Plant
Retailer
e.g.Village Society
TPSU, NKSK
RAIL ROAD

10. ABOUT THE ANALYSIS
 The analysis had been done on the farmers
and the dealers of the Bharuch region.
 The analysis had been done on the primary
data which is asked to them through
questionnaire
 The analysis had been done from the
questionnaire asked to 28 dealer and the 37
farmers

11. MAJOR FINDINGS & SUGGESTION
 In the region, GSFC is a strong competitor of
GNFC in the Urea trade.
 In some of the villagers, there are co-operatives
societies and private agro industry’s retail shops
also: and in such cases farmers prefer to buy
the fertilizers from them believing that they sell
fresh goods.
 GNFC is leading 8in the region with its DAP.
 Getting competent dealers in the rural areas in
the general a herculean task.

12. LEARNING AT THE ORGANISATION
 Finger print attendance with a card system
 Safety Measures
 Q.C department
 Clean and safe environment.
 Friendly Environment.

13. THANK YOU