Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on higher ed audiences than longer formats. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than traditional marketing videos. This session will deliver hands-on tips on effectively managing the production of meaningful short form content no matter what the budget, equipment, or resources.
Presented at the AASCU 2016 Communications Conference for Senior Professionals
http://www.aascu.org/meetings/comm16/
March 29, 2016
AASCU Office Building
Washington D.C.
5. Short Form Video (SFV)
Extreme short form: 15 secs or less
Short form video: 30 secs to 3 min
Coffee break length: 5 to 8 min
Extended online clip: 10 to 20 min
“I wish I was on TV” clip: 30+ min
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7. Length isn’t everything (!)
Story dictates how long it should be
Poorly made short video can drag
Well made longer format can fly by
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8. So why Short Form Video?
Forces more immediate storytelling
Hooks the viewer
Small investment from the user
Offers opportunity to parse and extend
Aligns well with social media
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10. DNA of The Boston College Minute
No “set pieces”
No talking to the camera
No lower thirds
You are IN the story
Doesn’t overstay welcome
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30. Give me a few seconds of your time
Vine = 6 seconds
Instagram = 15 seconds
Near instantaneous
Hard-wired social media content
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53. 1 What and why of
Short Form Video
2Reap the benefits of
careful planning
3
4 Delivery platforms
continue to evolve
Video strategy aligns
w/ institutional voice
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