My WIP presentation

1. Presentation on
Cross Functional Activity
Haier Appliances India pvt. ltd.
Presented By:-
Ravi Kumar Gupta
Class- MBA -1

2. Company Profile
• Haier group is a Chinese multinational consumer electronics
and appliances company.
• Haier had been founded as Qingdao Refrigerator Co. in 1984
and headquarters in Qingdao, china.
• 70,000 employees are working in Haier.
• Haier has 240 subsidiary companies and 30 design centers.
• It design, develops, manufactures and sells product including
Air conditioners, Mobile phone, Computers, Microwave,
washing machine, Refrigerators and Televisions.
• Production facilities were constructed in Pakistan in 2002 and
Jordan in 2003.

3. Achievements
• the fourth largest white goods
producer in the world
• operates in over 30 countries with
employees over 50,000
• products are sold in more than 160
countries in global
• Had a global turnover of CNY 200.7
billion (about $ 32.8 billion) 2014

4. Technology & Product Innovation
 Once relied on technology from
German companies
 It has made technology innovation as
its main task and pay millions dollars
in R&D of new high-tech products
 The technology achievements are
soon transferred into advanced
products

5. Competitors
1. LG
2. Whirlpool
3. Samsung
25
20
5
35
15
Whirlpool
Samsung
Haier
LG
Others
In India

6. Learnings
The Rules & regulation and Discipline of the company i.e.
Attitudes towards work, Discipline towards system And Passion
towards customers.
What ingredients use to make a refrigerator & what process
involved to making a refrigerator.
To manufactures any type of refrigerator they use total 150
parts.
How to maintain manpower and how to utilize it.
I went Mumbai to visit exhibition which was organized by Vijay
Sales as a Name of ‘IICF’ and it was held from 23rd Dec.2014 to
5th Jan 2015.
Company keeps employees record after resigning them too.

7. Suggestion
Organize events so that you can appear longer times in
customers mind.
Go through advertising to promote your product and hire the
best personality for the brand ambassador.
 Organize CSR activities to get in touch with the customer as
well as it will help you to stay in customer mind longer.
 Adopt new technologies to one step ahead from another
company.
 Provide discount in off season.
 Remove misconception from the customer mind that this is
China Product and its life will not be more than our expectation
We should provide customer delight so that they can be loyal
and be stay for longer times.

8. Thank You
For more details please visit
www.haier.com
Toll Free: 1800-102-9999 / 1800-200-9999