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Cloud Computing & Big Data 
An Ongoing Revolution 
Alessandro Piva 
Director of Research at “Big Data Analytics & Business Intelligence” and “Cloud & ICT as a 
Service” Observatory at Osservatori Digital Innovation - Politecnico di Milano 
Email: alessandro.piva@polimi.it 
Linkedin: it.linkedin.com/in/alepiva/ Ravenna Future Lessons 2014
Some Questions about Cloud Computing 
 What is Cloud Computing? 
 What is Cloud Computing? 
 Is Cloud Changing the Way We Live? 
 Is Cloud Changing the Way We Work? 
 Cloud Computing in Italy
What is Cloud Computing? 
I imagine that right now you're feeling a bit 
like Alice, tumbling down the rabbit hole. 
—Morpheus (Matrix, 1999)
What is Cloud Computing?
What is Cloud Computing? 
a Cloud master 
Being the One 
is just like being in love. 
No one can tell you you’re 
in love, you just know it. 
—The Oracle (Matrix, 1999)
What is Cloud Computing? 
A model for enabling ubiquitous, convenient, 
on-demand network access… 
... to a shared pool of configurable computing 
resources (servers, applications, services, etc.)… 
… that can be rapidly provisioned and released with 
minimal management effort or service provider interaction
What is Cloud Computing? 
On-demand self-service 
Resource pooling 
Characteristics of Cloud-based services 
Measured service 
Rapid elasticity
Some Questions about Cloud Computing 
 What is Cloud Computing? 
  Is Is Cloud Cloud Changing Changing the the Way Way We Live? 
 Is Cloud Changing the Way We Work? 
 Cloud Computing in Italy
Is Cloud Changing the Way We Live?
Is Cloud Changing the Way We Live? 
Not enough space for your 
emails. Delete all of them?
Is Cloud Changing the Way We Live?
Is Cloud Changing the Way We Live?
Is Cloud Changing the Way We Live?
Some Questions about Cloud Computing 
 What is Cloud Computing? 
 Is Cloud Changing the Way We Live? 
 Is Cloud Changing the Way We 
 Is Cloud Changing the Way We Work? 
Work? 
 Cloud Computing in Italy
Is Cloud Changing the Way We Work? 
$150 
Billion 
Size of the Cloud Computing Market in 2014
Is Cloud Changing the Way We Work? 
From traditional Information Systems… 
… to modern IS based on hybrid forms of private and public Cloud
Is Cloud Changing the Way We Work? 
Virtuality Agility 
Benefits for the firms using Cloud solutions 
Openness Customization
Some Questions about Cloud Computing 
 What is Cloud Computing? 
 Is Cloud Changing the Way We Live? 
 Is Cloud Changing the Way We Work? 
 Cloud Computing in Italy 
 Cloud Computing in Italy
Cloud Computing in Italy 
€1,180 
Million 
Size of the Italian Cloud Computing Market in 2014
Cloud Computing in Italy
Cloud Computing in Italy 
2011 
Pilot 
44%of Italian 
firms test or evaluate to 
adopt Cloud solutions 
2012 
Diffusion 
47%of Italian 
firms daily use 
Cloud solutions 
2013-2014 
Establishment 
43%of Italian firms 
increase the budget for 
Cloud solutions in 2013 
+28% in 2014
Some Questions about Big Data 
 What is Big Data? 
 What is Big Data? 
 How rapidly is Big Data growing? 
 Is Big Data Creating new Professionals? 
 New Big Data Professionals in Italy
Big Data 
Un labirinto 
di dati! 
A labyrinth of data! 
e di concetti! 
What is Big Data?
What is Big Data? 
Many words..and some important trends 
Web 
Self Service Sentiment 
telecommunication 
Data Security 
Big 
Mobile 
M2M 
Collaborative 
Operational 
reputation 
Supply Chain 
Strategy 
Intelligence 
Virality 
Cloud 
topics 
Database 
Analytics 
prediction 
Social 
share 
CRM 
Brand 
tweet 
statistics 
Agile 
Variability 
Open Source 
Velocity 
Variety 
Volume 
unStructured 
Science 
trends 
Memory 
Integrazione
Big Data 
Analytics 
Need of Data 
Scientists 
Predictive 
Analysis of Big 
Data 
Social network 
& Sentiment 
analysis 
What is Big Data? 
New trends 
The main 
sources of Big 
Data 
A data tsunami
People to 
people 
What is Big Data? 
Information sources 
Big Data 
People to 
machine 
Public 
admin 
Enterprise 
data 
Machine to 
machine
Volume 
Big Data 
Velocity 
Virality 
Variability 
Variety 
What is Big Data? 
Data features
Some Questions about Big Data 
 What is Big Data? 
 How rapidly is Big Data growing? 
 How rapidly is Big Data growing? 
 Is Big Data Creating new Professionals? 
 New Big Data Professionals in Italy
Web Social Networks 
 Web SITES : 571 new 
creations 
 Email: 204,4 millions of 
messages sent 
 Google: 2 millions requests’ 
research received 
 Instagram: 3,600 new photos 
Blog Mobile 
shared 
 Wordpress: 347 new posts of 
blog owners added 
 Twitter: 100.000 tweets sent 
 Facebook: 684.000 contents 
shared 
 35.000 likes on brand pages on 
Facebook 
Every minute 
a day 
 217 new users connected 
online by smartphone 
 App Store: 47.000 apps 
downloaded from online Aplle 
Store 
 Foursquare: 2.000 checkins 
How rapidly is Big Data growing?
Some Questions about Big Data 
 What is Big Data? 
 How rapidly is Big Data growing? 
 Is Big Data Creating new Professionals? 
 Is Big Data Creating new Professionals? 
 New Big Data Professionals in Italy
Is Big Data Changing creating new Professionals? 
Data Governance 
"Data Scientist is a figure responsible for molding complex business 
problems, responsible to extract business insight s and identify 
opportunities through the use of statistical techniques, algorithms, 
Data Scientist is 
present in18% of 
companies in 
USA 
By 2015: 400.000 new job 
opportunities for data 
scientist in the U.S. 
machine learning techniques and innovative displays" 
27% of U.S. 
companies want to 
hire Data Scientists 
within one year
Is Big Data Creating new Professionals? 
Data Scientist: Competencies 
Statistics 
Analytics & 
Maths 
Information 
Technology 
Business 
Processes 
Comunication 
and visualization 
Soft skills & 
Project 
management
Is Big Data Creating new Professionals? 
Data Scientist: International Presence 
Growing interest in Data 
Scientist in the world 
Major interest in the US, UK, India and 
Australia 
140.000 existing DS today  500.000 by 
2018
Some Questions about Big Data 
 What is Big Data? 
 How rapidly is Big Data growing? 
 Is Big Data Creating new Professionals? 
 New Big Data Professionals in Italy 
 New Big Data Professionals in Italy
New Big Data Professionals in Italy 
Data Scientist 
2% 
11% 
16% 
70% 
Yes, present with well-defined 
roles and 
responsibilities 
Yes, present but not 
codified 
No, absent but it is 
expected to be introduced 
No, absent and it is not 
: 
44 Organisations 
expected to be introduced
Cloud & Big Data 
… and those who 
successfully leverage it 
Those who look at Digital Innovation 
only as a problem…
…Make your choice!
Cloud Computing & Big Data 
An Ongoing Revolution 
Alessandro Piva 
Director of Research at “big Data Analytics & Business Intelligence” and “Cloud & ICT as a 
Service” Observatory at Osservatori Digital Innovation - Politecnico di Milano 
Email: alessandro.piva@polimi.it 
Ravenna Future Lessons 2014

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Big data e cloud: dati e opportunità per le PMI- Alessandro Piva

  • 1. Cloud Computing & Big Data An Ongoing Revolution Alessandro Piva Director of Research at “Big Data Analytics & Business Intelligence” and “Cloud & ICT as a Service” Observatory at Osservatori Digital Innovation - Politecnico di Milano Email: alessandro.piva@polimi.it Linkedin: it.linkedin.com/in/alepiva/ Ravenna Future Lessons 2014
  • 2. Some Questions about Cloud Computing  What is Cloud Computing?  What is Cloud Computing?  Is Cloud Changing the Way We Live?  Is Cloud Changing the Way We Work?  Cloud Computing in Italy
  • 3. What is Cloud Computing? I imagine that right now you're feeling a bit like Alice, tumbling down the rabbit hole. —Morpheus (Matrix, 1999)
  • 4. What is Cloud Computing?
  • 5. What is Cloud Computing? a Cloud master Being the One is just like being in love. No one can tell you you’re in love, you just know it. —The Oracle (Matrix, 1999)
  • 6. What is Cloud Computing? A model for enabling ubiquitous, convenient, on-demand network access… ... to a shared pool of configurable computing resources (servers, applications, services, etc.)… … that can be rapidly provisioned and released with minimal management effort or service provider interaction
  • 7. What is Cloud Computing? On-demand self-service Resource pooling Characteristics of Cloud-based services Measured service Rapid elasticity
  • 8. Some Questions about Cloud Computing  What is Cloud Computing?   Is Is Cloud Cloud Changing Changing the the Way Way We Live?  Is Cloud Changing the Way We Work?  Cloud Computing in Italy
  • 9. Is Cloud Changing the Way We Live?
  • 10. Is Cloud Changing the Way We Live? Not enough space for your emails. Delete all of them?
  • 11. Is Cloud Changing the Way We Live?
  • 12. Is Cloud Changing the Way We Live?
  • 13. Is Cloud Changing the Way We Live?
  • 14. Some Questions about Cloud Computing  What is Cloud Computing?  Is Cloud Changing the Way We Live?  Is Cloud Changing the Way We  Is Cloud Changing the Way We Work? Work?  Cloud Computing in Italy
  • 15. Is Cloud Changing the Way We Work? $150 Billion Size of the Cloud Computing Market in 2014
  • 16. Is Cloud Changing the Way We Work? From traditional Information Systems… … to modern IS based on hybrid forms of private and public Cloud
  • 17. Is Cloud Changing the Way We Work? Virtuality Agility Benefits for the firms using Cloud solutions Openness Customization
  • 18. Some Questions about Cloud Computing  What is Cloud Computing?  Is Cloud Changing the Way We Live?  Is Cloud Changing the Way We Work?  Cloud Computing in Italy  Cloud Computing in Italy
  • 19. Cloud Computing in Italy €1,180 Million Size of the Italian Cloud Computing Market in 2014
  • 21. Cloud Computing in Italy 2011 Pilot 44%of Italian firms test or evaluate to adopt Cloud solutions 2012 Diffusion 47%of Italian firms daily use Cloud solutions 2013-2014 Establishment 43%of Italian firms increase the budget for Cloud solutions in 2013 +28% in 2014
  • 22. Some Questions about Big Data  What is Big Data?  What is Big Data?  How rapidly is Big Data growing?  Is Big Data Creating new Professionals?  New Big Data Professionals in Italy
  • 23. Big Data Un labirinto di dati! A labyrinth of data! e di concetti! What is Big Data?
  • 24. What is Big Data? Many words..and some important trends Web Self Service Sentiment telecommunication Data Security Big Mobile M2M Collaborative Operational reputation Supply Chain Strategy Intelligence Virality Cloud topics Database Analytics prediction Social share CRM Brand tweet statistics Agile Variability Open Source Velocity Variety Volume unStructured Science trends Memory Integrazione
  • 25. Big Data Analytics Need of Data Scientists Predictive Analysis of Big Data Social network & Sentiment analysis What is Big Data? New trends The main sources of Big Data A data tsunami
  • 26. People to people What is Big Data? Information sources Big Data People to machine Public admin Enterprise data Machine to machine
  • 27. Volume Big Data Velocity Virality Variability Variety What is Big Data? Data features
  • 28. Some Questions about Big Data  What is Big Data?  How rapidly is Big Data growing?  How rapidly is Big Data growing?  Is Big Data Creating new Professionals?  New Big Data Professionals in Italy
  • 29. Web Social Networks  Web SITES : 571 new creations  Email: 204,4 millions of messages sent  Google: 2 millions requests’ research received  Instagram: 3,600 new photos Blog Mobile shared  Wordpress: 347 new posts of blog owners added  Twitter: 100.000 tweets sent  Facebook: 684.000 contents shared  35.000 likes on brand pages on Facebook Every minute a day  217 new users connected online by smartphone  App Store: 47.000 apps downloaded from online Aplle Store  Foursquare: 2.000 checkins How rapidly is Big Data growing?
  • 30. Some Questions about Big Data  What is Big Data?  How rapidly is Big Data growing?  Is Big Data Creating new Professionals?  Is Big Data Creating new Professionals?  New Big Data Professionals in Italy
  • 31. Is Big Data Changing creating new Professionals? Data Governance "Data Scientist is a figure responsible for molding complex business problems, responsible to extract business insight s and identify opportunities through the use of statistical techniques, algorithms, Data Scientist is present in18% of companies in USA By 2015: 400.000 new job opportunities for data scientist in the U.S. machine learning techniques and innovative displays" 27% of U.S. companies want to hire Data Scientists within one year
  • 32. Is Big Data Creating new Professionals? Data Scientist: Competencies Statistics Analytics & Maths Information Technology Business Processes Comunication and visualization Soft skills & Project management
  • 33. Is Big Data Creating new Professionals? Data Scientist: International Presence Growing interest in Data Scientist in the world Major interest in the US, UK, India and Australia 140.000 existing DS today  500.000 by 2018
  • 34. Some Questions about Big Data  What is Big Data?  How rapidly is Big Data growing?  Is Big Data Creating new Professionals?  New Big Data Professionals in Italy  New Big Data Professionals in Italy
  • 35. New Big Data Professionals in Italy Data Scientist 2% 11% 16% 70% Yes, present with well-defined roles and responsibilities Yes, present but not codified No, absent but it is expected to be introduced No, absent and it is not : 44 Organisations expected to be introduced
  • 36. Cloud & Big Data … and those who successfully leverage it Those who look at Digital Innovation only as a problem…
  • 38. Cloud Computing & Big Data An Ongoing Revolution Alessandro Piva Director of Research at “big Data Analytics & Business Intelligence” and “Cloud & ICT as a Service” Observatory at Osservatori Digital Innovation - Politecnico di Milano Email: alessandro.piva@polimi.it Ravenna Future Lessons 2014

Hinweis der Redaktion

  1. I’ve arranged my presentation according some questions you might have on this topic Let’s start defining it
  2. In preparing the slides I tried to put myself in your shoes In 1999, When I was sitting there I was puzzled by technological innovation I remember that Matrix movie was just released, and there is nice quote of Morpheus that represent quite well my feelings at that time, which I think are the same feelings you have right now looking at cloud Just before the blue versus red pills, Morpheus says to Neo: … There is a huge confusion on cloud, and I think that—in looking at it—most of you are like Alices
  3. From this viewpoint, presentations out there don’t help much because they have 2 problems 1. They are over-focused of technological issues—speaking a language that is not understandable by a normal human being 2. Those who do not fall into technical details are most of the time interested in selling you something I don’t have anything to sell you, and I won’t enter into technological details. I’m interested in providing you with a clear idea of cloud, and in analyzing its implications Most of the presentations that I’ve seen take much for granted and…
  4. The end result is that—to continue the parallel with Matrix, and exploiting a quote of The Oracle—it seems that being a cloud master (someone who truly understand cloud) is just like… To crack the meaning of Cloud computing we have to simplify, and to embrace a comprehensive perspective (not only technological or a marketing ones)
  5. 2 minutes
  6. So what is cloud computing? It’s a model… Just think to the cellphone through which Neo and other Rebels in Matrix accessed to A shared pool… In Matrix these resources were a virtual armory, in real settings they are servers, applications, services, etc. These resources can be… Do you remember Neo plugging a cable in his head and learning kung-fu in a while? Similarly, cloud computing allows individuals and firms to exploit digital resources provided by third parties—without investing in internally developing these resources I don’t want that you go out telling people that cloud is like Matrix, but Matrix allows us to remember the basic principles of cloud: an enabling technology, complemented by a business model based on allowing to dynamically leverage a pool of digital resources By the way this is the definition of NIST, the National Institute of Standards and Technology in USA
  7. On-demand self-service. A consumer can provision computing capabilities as needed automatically without requiring human interaction with each service provider. Resource pooling. The provider’s computing resources are pooled and dynamically assigned to serve multiple consumers, according to their demands. Rapid elasticity. Resources can be elastically provisioned and released, to scale rapidly Measured service. Resource usage can be monitored, controlled, and, thus, improved
  8. The video put one thing clear: we tend to prefer saving our photos in public cloud services because we don’t want to loose them
  9. But it’s not true only for photos. It’s true also for emails. Here we not only we benefit from almost infinite space, but also from the improvements that are made automatically and remotely—without any intervention from the user. We don’t have to reinstall GMail whenever a new feature comes out, we don’t have to install anything at all.
  10. But it’s not only programs. Let’s think of music. The diffusion of broadband, together with cloud-based solutions change our need of owning things. We think its far away more important to access them. And there are new economic models emerging: monthly fees to access all stuffs, pay-per-use, pay-by-commercials, etc.
  11. Cloud changed the way we exchange files. How many of you still use USB pens? We are not talking about some prehistoric thing—I don’t know: CD— we are talking about something that came into mass market a couple of years ago. Now we use Dropbox, or similars—which enable the possibility to work on the same documents at the same time, to automatically backup and sync seamlessly among different devices
  12. More generally, cloud changed the way we build, develop, store, access knowledge—allowing us to focus on contents and making all the underlying technology necessary to develop these contents almost invisible and decoupled
  13. The best answer I can give is the value of the cloud computing market: 150 billion of dollars It’s a small or a big number? I would say that it’s quite big It’s more than the Gross Domestic Product of many countries like Cuba, Iraq or New Zeland A first changing is the creation of an industry of players that simply didn’t exist before
  14. Many changes can be perceived at a technological level—especially to Information Systems Information systems are the digital technologies through which data, information and knowledge flows within firms Cloud is producing e see a shift in information systems, that from a traditional, home-grown nature… … are changing to modern configurations based on hybrid forms of private and public Cloud services This is a huge change since firms have to completely rethink the architecture of their Information systems
  15. Most of the changes are however organizational Here in the slide I’ve put the four main organizational benefits enabled by cloud solutions Virtuality: allowing employees to work wherever and whenever they want, cloud allows firms to combine profitability and employee satisfaction Agility: cloud enable the dynamic implementation of new strategic choices in less time, this is quite useful in the turbolent scenario in which firms have to compete Openness: cloud pushes firms in effectively interacting with third parties—recognizing that innovation can be realized not only within the firm itself Customization: cloud solutions allow to personalize the digital solutions to the specific needs of their users
  16. Let’s start with the dimension of the market: 500 million of €—million not the billion see before Again, is it a small or a big number? It’s a small one: only 3% of the whole Italian ICT market The good news is that this number is increasing in a context of decreasing investments delivered to digital technologies But it’s still too small to fully realize the impact it might have
  17. Veniamo dunque al primo importante risultato: ci chiedavamo quale entità abbia raggiunto il mercato Cloud in Italia. Al di là del clamore mediatico e della modà è ancora un fenomeno di nicchia o è finalmente maturato? Ebbene se ci concentriamo innanzitutto su Public Cloud, la componente che può essere più propriamente enucleata come nuovo mercato, abbiamo stimato una spesa di 320mln di Euro. Si tratta della spesa delle aziende della domanda, che non comprende dunque la spesa degli attori intermedi della filiera ICT che acquistano servizi per poi rivenderli ai clineti business. Tanto o poco? Beh certamente non poco se si considera che si tratta di un dato in crescita anno su anno di una percentuale attorno al 40%! Se poi alla spesa in acquisto di servizi Pubblic Cloud aggiungiamo tutti quegli investimenti che servono per realizzare l’infrastruttura abilitante per il Cloud, quella che abbiamo chiamato la Cloud Enabling Infrastructure e sulla cui natura e composizione tornerà Stefano Mainetti, possiamo aggiungere altri 860milioni per un totale stimato complessivo di un Miliardo 180 milioni con una crescita stimata oltre il 30%. In un mercato asfittico e tuttora fermo come quello dell’ICT in Italia si tratta di percentuali che non si vedono da molto tempo! Ma come si compone questa spesa in Public Cloud? 1,5 6
  18. We can compare Italy with other countries. How? On the horizontal axis let’s put an index explaining ICT development On the vertical axis let’s consider the Compount Annual Growth Rate (CAGR) of public cloud Finally, let’s consider the expenditure in public cloud per capita—avoiding any dimensional effect and making things comparable The result is that other countries are getting the real opportunity of introducing Cloud in order to improve their competitiveness, while Italy is increasing the digital gap not only with best performers.
  19. So… Are we missing also the “train” of cloud computing? I think that data impose to not be so pessimistic
  20. My university has an observatory that each year study the Italian cloud economy I promised you that I wouldn’t enter into the detail, but let’s consider just three cold facts In 2011, 44% of Italian firms tested or evaluated the introduction of cloud solution: we can refer to this phase as a piloting one In 2012 cloud encountered a diffusion. In fact, 47% of Italian firms—mostly the big ones—extensively used cloud in their daily activities Last year, we have seen that 43% of Italian firms increased their budget in cloud—in a context of deep crisis
  21. Moreover, the majority of Italian firms using cloud have experienced the aforementioned benefits
  22. Se poi guardiamo, in particolare nei casi in cui c’è una sostituzione, qual è l’effetto in termini di valore per il business, scopriamo che solo nel 6% dei casi la transizione verso il cloud porta ad una commoditizzazione con limitazione del supporto ai processi, mentre in ben il 31% dei casi la sostituzione porta piuttosto ad un maggiore valore per il business con la possibilità di aumentare il livello di supporto e introdurre nuove funzionalità. 1 12
  23. I’ve arranged my presentation according some questions you might have on this topic Let’s start defining it
  24. I’ve arranged my presentation according some questions you might have on this topic Let’s start defining it
  25. I’ve arranged my presentation according some questions you might have on this topic Let’s start defining it
  26. I’ve arranged my presentation according some questions you might have on this topic Let’s start defining it
  27. All'interno della sua organizzazione, esiste la figura del Data Scientist?
  28. All’interno della sua organizzazione, esiste la figura dello Chief Data Officer (CDO)?
  29. To put a long story short, I see two kind of firms On the one hand, those who look at cloud only as a problem: they don’t understand it due to a lack of vision On the other hand, those who successfully leverage cloud to combine cost reduction with performance improvement It’s a matter of vision. Most guys still do not see the paradigmatic shift cloud has brought into our lives and our work
  30. This events help in remembering ourselves that we have to decide in which world do we wanna live