Join us to hear our expert panel of speakers discuss: * Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19 * Emerging Travel Trends and how can Travel Companies Cope? * Mass Discounts: The Right Approach or Cheat Code to Generating Demand? * The increased importance of rate intelligence and parity in the Post-COVID world * Cope with Corona: How can Online Travel Companies plan for First Day of Work * The secret to generating traveler confidence

1. How Can Travel
Companies in APMEA
Navigate the
Impact of COVID-19
for a
#BetterTomorrow

2. “Traveling – It Leaves You
Speechless, Then Turns You Into
A Storyteller” Ibn Batuta

3. 3
APMEA Travel Industry Experts Decoding The New Normal
Brett Henry
President Director
MG Group
James Whiting
Head of Revenue
Flight Centre Travel Group
Muzzammil Ahussain
EVP Consumer Travel
Seera Group
Andrew Smith
Senior Director Partner Development
Agoda
Vaibhav Singh
VP Global Chains & Engagements
MakeMyTrip
Kamesh Shukla
EVP APMEA
RateGain

4. Agenda
01
Stay At Home = Pent Up Demand
New Trends on the Block
Friends or Foes : Travel Companies & Hotel Relationship
Mass Discounts : Short-Cut to a Long Term Success?
Competitive Intelligence & Parity
Distribution & Content : Secret to generating traveler trust & confidence?
02
03
04
05
06
07
Cope with Corona : Expert Advise to prepare for Day 1 at Work

5. 5
01 Stay At Home = Pent Up Demand
KeyMarketInsights showingthatthe yearningtotravel is notlost

6. 66
GLOBAL GDS & OTA Net Booking Trends
* Data from RateGain Research Lab || DHISCO and RezGain
We see an improvement in the GDS bookings as
well, however, not to the same extent as seen in
the case of OTAs.
In mid Mar the net bookings were negative. So,
GDS took more hit as compared to OTAs.
However, net bookings have been positive since
mid Apr and have gradually increased.
The bookings have increased by 108% since the
low was witnessed in Mid Mar.
Global
GDS
Global
OTA
We see an improvement in the OTA bookings
globally since beginning of Apr.
The bookings have almost increased 30 times than
the minimum that was witnessed during mid Mar.
An average week on week growth of 25% has been
seen over the last 30 days.

7. 77
APMEA: Net Booking Trends
* Data from RateGain Research Lab || DHISCO and RezGain
We see an improvement in the net bookings from ASIA PACIFIC perspective. It has increased by 117% since the lowest dip that
was witnessed in end of Mar/beginning of Apr.
The bookings in Middle East and Africa are still flat.

8. 02 New Trends on the Block
Emerging TrendsandThe WayAhead
Brett Henry
President Director
MG Group
Revisit & Adjust Product, Sales, and Marketing
New Segments & Sub-Segments Emerging In
Domestic & International Travel

9. McKinsey – The Way Back .pdf

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12. 12
03 Friends or Foes
Changing Dynamicsofthe TravelCompany– Hotel Relationship
Vaibhav Singh
VP Global Chains & Engagements
MakeMyTrip
Understanding the new normal through data and trends
Building customer confidence through communication
Improve cashflow and conversion through innovative products

13. 13
04 Mass Discounts
The RightApproachorCheatCodeto GeneratingDemand?
Muzzammil Ahussain
EVP Consumer Travel
Seera Group
Value for both Customer and Brand Essential
Clarity of Objective Important to Know
Building customer retention is more important
Evaluation of Cash-In-Hand critical before offering discounts
Personalized Offers Better From a Long Term Perspective

14. 14
05 Competitive Intelligence & Parity
Increased Importancein the PostCOVIDera
James Whiting
Head of Revenue
Flight Centre Travel Group
Focus on value & inclusions
Ensure enduring supply
Drive pricing decisions not just inform using Data
BLEISURE - New segment for some new customers and new
challenges

15. 15
06 Distribution & Content
The secret togenerating travelerconfidence
Andrew Smith
Senior Director
Partner Development
Agoda
Diversification of Audience
Increased Reach (Domestic & International)
Marketing Optimization
Improved Support : Customer & Supplier

16. 07 Cope With Corona
Preparingforthe1st DayAtWork

17. Have a Model and Action Now
Dark Social is an increasingly powerful force
Rate and Availability Volatility Rules - Adjust
x100x.
Recognize and Accept the New Reality of
Travel
Understand your customer needs to build
trust again
Prepare/Be Ready for some false starts
Maintain relevance with customers
Take time now to get pricing strategy right
Experiences will be what people are looking for
Showcase Flexibility on booking conditions
Focus Messaging on Safety and cleanliness
Pivot The Focus Inwards
Brett Henry Muzzammil Ahussain
James WhitingAndrew Smith
Cash Conservation is Key
Enhance Offerings with Product
Innovation Generate Trust with
Hygiene Curated accommodation
Vaibhav Singh

18. Questions

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LEADERSHIP SERIES | Decoding the Future of Corporate Travel
 How should corporate travel managers prepare for recovery
 Will Corporate travel face increased competition from OTAs
 How would 'Duty of Care' change in the new normal
 Processes that corporate travel companies are implementing to ensure
safety and hygiene
 Bleisure - Life saver or a dying trend from the Pre-COVID world

20. Thank You
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