Effectively Forecastyour Competitors Potential Supply to Mitigate Risk and Maximize ROI from New Product Launches Without meticulous research, even the best new product can be thwarted by competitors' actions - So how should you prepare to ensure success? Market awareness - events - transport providers - competitors - what impacts supply of a competitive product What External data can help you assess the potential supply How do you find out the capacity of your competitors How fast can they move Its not just price comparison, availability and quality are vital How can you ensure you create a new product that has opaque pricing and won't become an unprofitable commodity What can competitors price tell you about potential supply How big an advantage does the first mover have How do you build his information into your calculations Speaker: Vishal Jain, Head, Product Management, RateGain

1. Effectively forecasting competitor’s potential supply. Mitigate risk & maximize ROI Vishal Jain, Chief Products Officer New Product Launches

3. Competitor Capacity via Rate Intelligence

8. New Product Launches

12. Analytics ….methodology and process “ Analytics is a leitmotif that powers today’s business” - RateGain Collect multiple data sources Harmonize the data Align the data with objectives Gain insights

13. Thank You @VoxVishal blog.rategain.com