An update on the Pick. Click. Give. campaign prepared for the Association of Fundraising Professionals.

2. +------------------------------+-------------------------+
| |HEARD OF PICK CLICK GIVE?|
| +------------+------------+
| | September | March |
+------------------------------+------------+------------+
|Yes | 58.5% | 66.4% |
|No | 41.5% | 33.6% |
+------------------------------+------------+------------+

3. +------------------------------+-------------------------+
| | DO YOU PLAN TO DONATE |
| | THROUGH PCG THIS YEAR? |
| +------------+------------+
| | September | March |
+------------------------------+------------+------------+
|Yes | 10.6% | 10.6% |
|No | 43.2% | 51.1% |
|Maybe | 4.7% | 4.8% |
|Never heard of PCG | 41.5% | 33.6% |
+------------------------------+------------+------------+

4. Who are the givers?
Age 35-54 59.2%
> 30 years Alaska residency 43.7%
White 81.2%
Women 57.1%
In Anchorage 50.3%
> $40,000 household income 75.0%
> $100,000 household income 24.2%

5. Most likely to give –media consumption
TV ads 72.5%
Public radio 62.3%
TV news stories 42.2%
Elsewhere on the radio 38.3%
Friends, family and word of mouth 38.1%
Newspaper insert 36.1%
Newspaper stories and editorials 35.0%
Non-profit newsletter or e-mails 28.8%
Other online advertising 27.9%
Other ways 18.2%
Movie theater ads 13.3%
Governor’s e-mail 10.2%
Postings on Facebook 9.2%
Advertising on Facebook 8.4%
Twitter 1.3%

6. Most likely to give –
Media Consumption
TV ads 72.5%
Public radio 62.3%
TV news stories 42.2%
Elsewhere on the radio 38.3%
Friends, family and word of mouth 38.1%
Newspaper insert 36.1%
Newspaper stories and editorials 35.0%
Non-profit newsletter or e-mails 28.8%
Other online advertising 27.9%
Other ways 18.2%
Movie theater ads 13.3%
Governor’s e-mail 10.2%
Postings on Facebook 9.2%
Advertising on Facebook 8.4%
Twitter 1.3%

7. If you had $500 to donate…
160
140
134
120
100 92
80 70
60
60
36
40 27 26 19 18
20
0

8. 2011 PCG results
PCG results dollars 2011
$250,000
$200,000
$192,231
$154,581 $154,171
$150,000
$100,000 $88,683
$71,234 $71,439
$53,696
$50,000 $33,926
$3,225
$-

9. 2012 PCG results
(as of March 1)
$350,000
$316,600
$300,000
$250,000 $232,775
$189,600 $198,900
$200,000
$150,000 $127,225
$94,750
$100,000
$50,000
$-

10. Average dollars pledged per org
$6,000
$5,316
$5,000
$4,000 $4,120
$3,000
$2,560
$2,000
$1,617
$1,000
$-
2009 2010 2011 2012

11. Highest $ pledged to one org
$120,000
$100,000 $101,950
$80,000
$69,274
$60,000
$47,406
$40,000
$29,155
$20,000
$-
2009 2010 2011 2012

12. Number of orgs with $10,000 or
more in total pledges
45
40 40
35
30
25 26
20
15
13
10
8
5
0
2009 2010 2011 2012