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THE PRODUCT OWNER
AGILE A-Z - CHAPTER 2
PRACTICAL INFORMATION
▸ Sponsors
▸ Certificate of Participation
▸ …
SPONSORS
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
CERTIFICATE OF PARTICIPATION
▸ GOLD: 5-6 Meetups
▸ Will be handed over at the Lean and Agile ME Summit 2018 conference in March
▸ SILVER: 3-4 Meetups
▸ BRONCE: 1-2 Meetups
Remember to fill in the participation list!
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE CHAPTERS
WHAT IS AGILE?
AGILE A-Z CHAPTER 2: WHAT IS AGILE
THE AGILE MANIFESTO
▸ Individuals and interactions over processes and tools
▸ Working software over comprehensive documentation
▸ Customer collaboration over contract negotiation
▸ Responding to change over following a plan
That is, while there is value in the items on the
right, we value the items on the left more.
AGILE A-Z CHAPTER 2: WHAT IS AGILE
SCRUM AND KANBAN
Releasing software early
+
Collaborative and self-
managed teams.
AGILE A-Z CHAPTER 2: WHAT IS AGILE
WHAT IS AGILE?
▸ It’s not a process - It’s a mindset and a general way of
working
▸ Frequent deliveries, enabling a strong and quick feedback
loop is key to be truly agile
▸ Be transparent - Why are you doing what you’re doing
▸ SCRUM and KANBAN are tools and processes that can be
followed to become agile as long as it adds value
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
TODAYS AGENDA
▸ The Product Owner
▸ Creating a Vision
▸ Planning
▸ Backlog
IS THE PRODUCT OWNER
AN AGILE ROLE?
SO WHAT DO A
PRODUCT OWNER DO?
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE PRODUCT OWNER
“The Scrum product owner is typically a project's key
stakeholder. Part of the product owner responsibilities is to
have a vision of what he or she wishes to build, and
convey that vision to the scrum team. This is key to
successfully starting any agile software development
project. The product owner does this in part through the
product backlog, which is a prioritized features list for the
product”
Mike Cohn
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE REALITY OF THE PRODUCT OWNER
The Scrum definition of
the Product Owner
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE REALITY OF THE PRODUCT OWNER
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE REALITY OF THE PRODUCT OWNER
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE REALITY OF THE PRODUCT OWNER
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE REALITY OF THE PRODUCT OWNER
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE PRODUCT OWNER
▸ The one person ultimately responsible for the success of
the product
▸ Liaison between all stakeholders

(Team, Clients, Management etc.)
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE PRODUCT OWNER
ORG.
OTHER
PO’S
SM
MARKET
TEAM(S)
PARTNERS
CUSTOMER
USERS
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
THE PRODUCT OWNER
▸ Collaboration!
▸ Only by standing together and utilizing skills from the
development teams, the organization, the clients etc. the
PO will stand a chance
▸ The Product Owner should see himself more as a facilitator,
that ensures things get done, and dots are connected,
rather than the single entity (single point of failure) that has
to do it all
▸ Self-Organized and Empowered teams
CREATING A VISION
BY ANDREW
VISION“or why I needed to know where I was going to see if I got there”
AGILE A-Z CHAPTER 2: VISION
this is not a sales tool, this is a product tool
but it uses sales tools
1. must be broad and engaging
2. must be elevator pitch-able
3. short and sweet
4. clear and stable
Questions which a vision can
answer
• Who is going to buy the product?
• Which customer needs will the
product address? 
• Which product attributes are critical
to satisfy the needs selected, and
therefore for the success of the
product? 
• How does the product compare
against existing products, both from
competitors and the same
company? What are the product’s
unique selling points? 
• What is the target timeframe and
budget to develop and launch the
product?
look familiar?
AGILE A-Z CHAPTER 2: VISION
its about alignment,
customer
and knowing how the future should work
for the customer
if we know how the customer’s future is
we know what our future is
VISION CREATES DIRECTION
AGILE A-Z CHAPTER 2: VISION
VISION CREATES BUY-IN
is it amazing
1
am I awesome?
3
am I safe?
2
does it solve my problem?
4
when can I have it?
6
can I experience it?
5
AGILE A-Z CHAPTER 2: VISION
=++
?
How do you know if the pieces fit together?
and if your shipped value measures up to the test of time?
VISION ENHANCES YOUR PRODUCT
AGILE A-Z CHAPTER 2: VISION
Client
I know I want this
button to be this
color, and that
way we will sell
40 million
PO
Clearly I know
what the best
version of this
would be, as I
know the market!
SM
I know what “he”
means and what
the team can do
within that
timeframe, after
all… its just scope
right?
Team
Sure what “he“
wants is this, but
it would be better
this way, this
technology is
newer!
Tester
I will show what I
can get to work ,
and its not my
responsibility
1 2 3 4 5
The challenge with a “traditional” delivery pipeline
VISION GIVES YOU TRANSPARENCY
experiment
AGILE A-Z CHAPTER 2: VISION
make
awesome
be safe
deliver
value
will the client feel like you have
their best interests at heart?
will the business feel like
its safe to oppose a view but commit to value
will the industry gain valuable traction
in your efforts to be even more outstanding?
are you constantly adding value which
can be measured against an overall vision?
VISION BUILDS TRUST
THE BACKLOG
AGILE A-Z CHAPTER 2: THE BACKLOG
THE BACKLOG
IDEA
EPIC EPIC EPIC
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
You start with your idea
You break your idea into Epics
And your epics are broken
down to user stories
AGILE A-Z CHAPTER 2: THE BACKLOG
THE BACKLOG
IDEA
EPIC EPIC EPIC
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
In the bottom of your backlog you keep ideas and
features that you plan to build in the future but
have not yet a full overview of
Epics can be used as a first attempt to break down
you ideas into smaller entities - or to group a
collection of features that together creates a
component
User stories should describe the value you would
like to create - and should always be full stack
features

Stories in top should be groomed to a level where
they are ready to be picked for the next sprint
AGILE A-Z CHAPTER 2: THE BACKLOG
THE BACKLOG
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
Stories in top should be groomed to a level where they are ready to be
picked for the next sprint
Keep your stories small - Rule of thumb, your team should in a sprint be
able to finish more than a few stories
When Grooming your stories, keep in mind that you do not need to
identify all tasks / risks

2/3 tasks before you start and 1/3 during your sprint usually is good
balance
Each user story in your backlog should create value - Keep in mind
Minimum Viable Product (MVP)
AGILE A-Z CHAPTER 2: THE BACKLOG
THE BACKLOG
IDEA
EPIC EPIC EPIC
The Product Owner is in charge of the backlog, and
should make sure that at least the top is always
prioritized

- But that doesn’t mean others can’t contribute!
A good backlog is key to a good sprint planning
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
PLANNING
WHAT TOOLS DOES AGILE
GIVE TO HELP YOU PLAN?
AGILE A-Z CHAPTER 2: PLANNING
PLANNING
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
Measure how much you have delivered in the past
sprints, and use this to estimate when the items in
your backlog will be delivered
}
}
Sprint 1
Sprint 2
}Sprint X
}Sprint Y
Velocity
If a team’s velocity is 26 story points
per 2-week sprint but John takes a 3
hour lunch and Sally is sick for 2 days,
what’s the team’s velocity?
AGILE A-Z CHAPTER 2: PLANNING
PLANNING
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
Measure how much you have delivered in the past
sprints, and use this to estimate when the items in
your backlog will be delivered
}
}
Sprint 1
Sprint 2
}Sprint X
}Sprint Y
Velocity
AGILE A-Z CHAPTER 2: PLANNING
PLANNING
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
STORY
Measure how much you have delivered in the past
sprints, and use this to estimate when the items in
your backlog will be delivered
}
}
Sprint 1
Sprint 2
}Sprint X
}Sprint Y
Velocity
AGILE A-Z CHAPTER 2: PLANNING
PLANNING
Next SprintCurrent Sprint Q4 2017 Q1/2 2018 End of 2018
Risk
KNOWLEDGE BEST GUESS
AGILE A-Z CHAPTER 2: PLANNING
PLANNING
Time
Scope
Resources
Next SprintCurrent Sprint Q4 2017 Q1/2 2018 End of 2018
Risk
AGILE A-Z CHAPTER 2: THE PRODUCT OWNER
PLANNING
▸ Not a management task!
▸ The plan is not the product of planning
▸ “Individuals and interactions over processes and tools”
▸ Your plan should be a living document
QUESTIONS

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Agile ME Meetup: Agile A-Z - Chapter 1: The Product Owner

  • 1. THE PRODUCT OWNER AGILE A-Z - CHAPTER 2
  • 2. PRACTICAL INFORMATION ▸ Sponsors ▸ Certificate of Participation ▸ …
  • 4. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER CERTIFICATE OF PARTICIPATION ▸ GOLD: 5-6 Meetups ▸ Will be handed over at the Lean and Agile ME Summit 2018 conference in March ▸ SILVER: 3-4 Meetups ▸ BRONCE: 1-2 Meetups Remember to fill in the participation list!
  • 5. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE CHAPTERS
  • 7. AGILE A-Z CHAPTER 2: WHAT IS AGILE THE AGILE MANIFESTO ▸ Individuals and interactions over processes and tools ▸ Working software over comprehensive documentation ▸ Customer collaboration over contract negotiation ▸ Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more.
  • 8. AGILE A-Z CHAPTER 2: WHAT IS AGILE SCRUM AND KANBAN Releasing software early + Collaborative and self- managed teams.
  • 9. AGILE A-Z CHAPTER 2: WHAT IS AGILE WHAT IS AGILE? ▸ It’s not a process - It’s a mindset and a general way of working ▸ Frequent deliveries, enabling a strong and quick feedback loop is key to be truly agile ▸ Be transparent - Why are you doing what you’re doing ▸ SCRUM and KANBAN are tools and processes that can be followed to become agile as long as it adds value
  • 10. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER TODAYS AGENDA ▸ The Product Owner ▸ Creating a Vision ▸ Planning ▸ Backlog
  • 11. IS THE PRODUCT OWNER AN AGILE ROLE?
  • 12. SO WHAT DO A PRODUCT OWNER DO?
  • 13. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE PRODUCT OWNER “The Scrum product owner is typically a project's key stakeholder. Part of the product owner responsibilities is to have a vision of what he or she wishes to build, and convey that vision to the scrum team. This is key to successfully starting any agile software development project. The product owner does this in part through the product backlog, which is a prioritized features list for the product” Mike Cohn
  • 14. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE REALITY OF THE PRODUCT OWNER The Scrum definition of the Product Owner
  • 15. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE REALITY OF THE PRODUCT OWNER
  • 16. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE REALITY OF THE PRODUCT OWNER
  • 17. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE REALITY OF THE PRODUCT OWNER
  • 18. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE REALITY OF THE PRODUCT OWNER
  • 19. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE PRODUCT OWNER ▸ The one person ultimately responsible for the success of the product ▸ Liaison between all stakeholders
 (Team, Clients, Management etc.)
  • 20. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE PRODUCT OWNER ORG. OTHER PO’S SM MARKET TEAM(S) PARTNERS CUSTOMER USERS
  • 21. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER THE PRODUCT OWNER ▸ Collaboration! ▸ Only by standing together and utilizing skills from the development teams, the organization, the clients etc. the PO will stand a chance ▸ The Product Owner should see himself more as a facilitator, that ensures things get done, and dots are connected, rather than the single entity (single point of failure) that has to do it all ▸ Self-Organized and Empowered teams
  • 23. VISION“or why I needed to know where I was going to see if I got there”
  • 24. AGILE A-Z CHAPTER 2: VISION this is not a sales tool, this is a product tool but it uses sales tools 1. must be broad and engaging 2. must be elevator pitch-able 3. short and sweet 4. clear and stable Questions which a vision can answer • Who is going to buy the product? • Which customer needs will the product address?  • Which product attributes are critical to satisfy the needs selected, and therefore for the success of the product?  • How does the product compare against existing products, both from competitors and the same company? What are the product’s unique selling points?  • What is the target timeframe and budget to develop and launch the product? look familiar?
  • 25. AGILE A-Z CHAPTER 2: VISION its about alignment, customer and knowing how the future should work for the customer if we know how the customer’s future is we know what our future is VISION CREATES DIRECTION
  • 26. AGILE A-Z CHAPTER 2: VISION VISION CREATES BUY-IN is it amazing 1 am I awesome? 3 am I safe? 2 does it solve my problem? 4 when can I have it? 6 can I experience it? 5
  • 27. AGILE A-Z CHAPTER 2: VISION =++ ? How do you know if the pieces fit together? and if your shipped value measures up to the test of time? VISION ENHANCES YOUR PRODUCT
  • 28. AGILE A-Z CHAPTER 2: VISION Client I know I want this button to be this color, and that way we will sell 40 million PO Clearly I know what the best version of this would be, as I know the market! SM I know what “he” means and what the team can do within that timeframe, after all… its just scope right? Team Sure what “he“ wants is this, but it would be better this way, this technology is newer! Tester I will show what I can get to work , and its not my responsibility 1 2 3 4 5 The challenge with a “traditional” delivery pipeline VISION GIVES YOU TRANSPARENCY
  • 29. experiment AGILE A-Z CHAPTER 2: VISION make awesome be safe deliver value will the client feel like you have their best interests at heart? will the business feel like its safe to oppose a view but commit to value will the industry gain valuable traction in your efforts to be even more outstanding? are you constantly adding value which can be measured against an overall vision? VISION BUILDS TRUST
  • 31. AGILE A-Z CHAPTER 2: THE BACKLOG THE BACKLOG IDEA EPIC EPIC EPIC STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY You start with your idea You break your idea into Epics And your epics are broken down to user stories
  • 32. AGILE A-Z CHAPTER 2: THE BACKLOG THE BACKLOG IDEA EPIC EPIC EPIC STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY In the bottom of your backlog you keep ideas and features that you plan to build in the future but have not yet a full overview of Epics can be used as a first attempt to break down you ideas into smaller entities - or to group a collection of features that together creates a component User stories should describe the value you would like to create - and should always be full stack features
 Stories in top should be groomed to a level where they are ready to be picked for the next sprint
  • 33. AGILE A-Z CHAPTER 2: THE BACKLOG THE BACKLOG STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY Stories in top should be groomed to a level where they are ready to be picked for the next sprint Keep your stories small - Rule of thumb, your team should in a sprint be able to finish more than a few stories When Grooming your stories, keep in mind that you do not need to identify all tasks / risks
 2/3 tasks before you start and 1/3 during your sprint usually is good balance Each user story in your backlog should create value - Keep in mind Minimum Viable Product (MVP)
  • 34. AGILE A-Z CHAPTER 2: THE BACKLOG THE BACKLOG IDEA EPIC EPIC EPIC The Product Owner is in charge of the backlog, and should make sure that at least the top is always prioritized
 - But that doesn’t mean others can’t contribute! A good backlog is key to a good sprint planning STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY
  • 36. WHAT TOOLS DOES AGILE GIVE TO HELP YOU PLAN?
  • 37. AGILE A-Z CHAPTER 2: PLANNING PLANNING STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY Measure how much you have delivered in the past sprints, and use this to estimate when the items in your backlog will be delivered } } Sprint 1 Sprint 2 }Sprint X }Sprint Y Velocity If a team’s velocity is 26 story points per 2-week sprint but John takes a 3 hour lunch and Sally is sick for 2 days, what’s the team’s velocity?
  • 38. AGILE A-Z CHAPTER 2: PLANNING PLANNING STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY Measure how much you have delivered in the past sprints, and use this to estimate when the items in your backlog will be delivered } } Sprint 1 Sprint 2 }Sprint X }Sprint Y Velocity
  • 39. AGILE A-Z CHAPTER 2: PLANNING PLANNING STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY STORY Measure how much you have delivered in the past sprints, and use this to estimate when the items in your backlog will be delivered } } Sprint 1 Sprint 2 }Sprint X }Sprint Y Velocity
  • 40. AGILE A-Z CHAPTER 2: PLANNING PLANNING Next SprintCurrent Sprint Q4 2017 Q1/2 2018 End of 2018 Risk KNOWLEDGE BEST GUESS
  • 41. AGILE A-Z CHAPTER 2: PLANNING PLANNING Time Scope Resources Next SprintCurrent Sprint Q4 2017 Q1/2 2018 End of 2018 Risk
  • 42. AGILE A-Z CHAPTER 2: THE PRODUCT OWNER PLANNING ▸ Not a management task! ▸ The plan is not the product of planning ▸ “Individuals and interactions over processes and tools” ▸ Your plan should be a living document