2. In Bangladesh Grameenphone & Banglalink are the major two operators. Few years back they only
serve customer in traditional way - like SIM change, Data service, VAS etc. But both of them want to
give additional service for customers. For this, both operator start One Stop Solution in 2005 -
2006. They introduce connection, recharge and handset sale in the service center. Both the
operator get success in this project.
As we all know the concept of a Brand Handset Shop. A customer can get any handset model of
that particular brand. They can’t sale any operator connection or anything else.
Concept history
3. Concept
If a customer want to get a mobile handset & connection
Only get the Handset
Mobile shop Handset
The customer have to go so many shop to get the desire requirement
Connection shop Connection Recharge
In the shop, the customer get operator Connection
Sometime they may get recharge
Accessories & Other
Accessories & other device
4. HUAWEI have a very good relation with
every operator in Bangladesh.
We have a very good product portfolio and
also MBB, Home solution etc.
We have a good opportunity to introduce
a new business mode.
We can offer our brand shop owner to sale
connection, recharge and also lots of
product available in our HUAWEI device.
Opportunity
WiMAX TABHandset Connection MBB
5. New business opportunity
• Handset: Customer can easily get the desire handset in our large
number of product portfolio.
• HUAWEI Device: Customer have some additional opportunity to get
MBB, TAB and other device.
• Accessories: In brand shop, customers expectation is high. They ask
for original accessories, CD and some more.
• Service: We can use the shop as a collection point. It will add more
customer satisfaction and create additional value for the brand.
• Connection & Recharge: We can introduce all the operator
connection in the shop. It’s unique in Bangladesh.
6. Owner: Brand shop owner will select as per HUAWEI brand shop
guide line.
Location: Shop location will be at a potential market or prime
point in a city area.
Space: Minimum space need to build a brand shop as per HUAWE
policy.
Shop decoration: As per HUAWEI policy shop will be decorate.
Shop rent: Shop owner will pay the rent.
BP: HUAWEI will provide BP for the shop as per agreement.
Other benefit: As per agreement shop owner will get some other
benefit
Shop Requirement
7. Large Product segment with variation
Dummy Handset display
Live handset to feel the experience
Ensure Customer benefits
Increase customer reliability
HUAWEI Price Tag with specifications
Collection Point
After warranty support
Fastest solution
Sales increased
More Business gateway
Value creation
Profit maximization
HUAWEI Accessories: Battery, Charger,
Memory card, Data cable, Headset,
Bluetooth Headset, Software CD
Complete Mobile Solution
HUAWEI Benefits
8. Shop Owner Benefit
Large Product segment with variation
Live handset to feel the experience
BP for the shop
Product demonstration by BP
HUAWEI Price Tag with specifications
Ensure Customer benefits
Increase customer reliability
Collection Point
After warranty support
Fastest solution
Sales increased
Business variation
More Business gateway
Value creation
Profit maximization
HUAWEI Accessories: Battery, Charger,
Memory card, Data cable, Headset,
Bluetooth Headset, Software CD
Complete Mobile Solution
9. Large Product segment with variation
Easy to choose desire handset
Dummy Handset display
Live handset to feel the experience
Ensure Customer benefits
Increase customer reliability
HUAWEI Price Tag with specifications
HUAWEI carrying bag
Accessories: Battery, Charger, Memory
card, Data cable, Headset, Bluetooth
Headset, Software CD
Service Warranty support
After warranty support
Fastest solution
Get Connection (for all operator)
Get Recharge (for all operator)
Complete Mobile Solution
Customer Benefit