Rashan M. Goodall has over 11 years of experience launching successful products in IOT, automation, and communications. He has a strong technical background in engineering and systems with emphasis on business strategy and intelligence. He has launched several new products and partnerships in areas such as building management systems, GPS antennas, and IOT devices. Currently he is a New Product Development Program Manager responsible for managing the NPD process and product portfolio at a technology company.

1. Rashan M. Goodall, PM Certified, MS, MBA
Senior Technical Product Manager with an entrepreneurial spirit well versed in all aspects of the development life
cycle including ideation, market research, technical design, implementation and launch. Launching successful
products leveraging IOT, automation and communications products (total over 11yrs). Strong technical
foundation in engineering and systems with a strong emphasis in business strategy and intelligence.
Product/Program Management Market Analysis Strategic Planning
Business Development Budgeting/Forecasting Product Positioning
Engineering Management Hardware/Software Development Project Valuation
Pricing Cross Functional Management Customer Messaging
PRODUCT MANAGEMENT AND TECHNICAL PRODUCT DEVELOPMENT ACHIEVEMENTS
New Product Development and Go-to-market Strategy - Panasonic Pico-Cell GPS Timing Antenna
 New product development to meet growing need of market transition to LTE Distributed City-Wide Networks
 Utilized customer feedback to provide required features and specifications
 Extensive competitor technology evaluation, market outlook and competitive landscape analysis
 Customers: Verizon Wireless, Symmetricom, Telworx, Flextronics
Industry Partnership; Product Launch - PLC Multipoint “Nebula”, Panasonic
 Key design support utilizing customer requirements and use cases to develop innovative system to deliver a
distributed yet centralized building control for a wide verity of applications
 Identified key devices and partnerships; negotiated POC and pilots to deliver a superior product developed
and managed partner relationships and interaction
 Partners: Schneider (meters), Allen Bradley (PLC, HMI), BUD Ind. and Hammond Mfg. (Enclosures)
New Product Development - BMS Smart Remote Monitoring System, Panasonic
 Developed strategy to shift Panasonic from a “components” to “solutions” centered product mentality
 Included the development of new 10y roadmap outlining future regulatory environment and partnerships
 Key defined features: Demand Response, Secured Remote Monitoring, BMI integration, Barcode Tags
 Partners: Progea, Tech4; FieldServer; RedLion, IPKeys
Market Development, ACA Accredited Tri-State Engineering Lunch n’ Learn
 Led to an estimated $1.2MM increase in sales and garnered 160+ engineering contacts in the industry
 Created an ACA accredited course to provide CEUs as incentive to review our products and solutions;
partnering with integrator. Audience were architects, engineers and designers with global reach.
Other Projects
 New Product launch for Panasonic 3D sensor technology for use in the healthcare and advertising market
 Managed the development and launch of Panasonic’s CMOS Sensor
 Technology SME in development of Connected Screens demo for advertisement distribution and analytics
 NPD/Product Management, Commercial 3D sensor for Magic Mirror application and smart advertising
PROFESSIONAL EXPERIENCE
New Product Development Program Manager iconectiv 6/2016 – present
Cross functional strategic role managing the NPD process and product portfolio in a technology company
focusing on the IAM space. Manage cross functional teams dedicated to all aspects of the NPD process.
 Responsible for implementing and managing NPD processes across multiple functions
 Manage development of POC and MVP of all new products; marketing collateral and delivery
 Management of the internal corporate innovation initiative and idea generation efforts
 Identify acquisition targets to increase internal core competencies and portfolio enhancements
Panasonic Corp 5/2007 – 4/2016
Sr. Project/Program Manager Panasonic Health and Wellness Solutions 4/2015 – 4/2016
Manage the improvement of the Panasonic Remote Health Monitoring solution and creation/execution of
commercial pilots and partnerships. Development of business cases, vendor contracts and whitepapers.
 Completed 3 major pilot programs; integrating our SaaS platform into 2 large scale accountable care
organizations’ workflows
 Identified and implemented new technologies (HDMI CEC, Integrated 3G) into current product functionality
 Industry research in conjunction with new technology developers in the healthcare space including Validic,
H2, Eight and Carunda24
Product Manager/Engineering Manager Panasonic Eco Solutions 3/2011 – 4/2015
GPS Antennas, Building Controls, IoT Devices, Automation Controls, Specialty Products
North and South America VOC for Panasonic Japan, responsible for expanding system offerings and increasing
market penetration
 Developed 10-yr product roadmap responding to gaps in the “future of building integration”
 Launched new BMS system (HW,SW) utilizing IoT methodology for device control and management
 Defined Pico-cell market, positioning product as the answer to the distributed LTE size constraints

2. Rashan M. Goodall, PM Certified, MS, MBA
 Managed P&L and budget of overall business activities; product pricing ownership
 Identified and partnered with external development to provide new solar and SCADA front end/UI
Senior Engineer Panasonic Wiring Devices 10/2009 – 3/2011
GPS Antennas, Building Controls, IoT Devices, Automation Controls, Specialty Products
Design of new products and develop product launch strategies for newly developed products
 Shifted the direction of our business unit from closed protocol to open integration strategy to drive system
expandability to proactively adjust to changing market requirements
 Developed key partnerships to enhance system functionally and market acceptance
 Successfully launched first GPS timing antenna in response to FCC’s spectrum auction which reduced
operation bands of current market
 Created and facilitated accredited course focusing on the advantages and compliance of our products
which increased our exposure in the BMS and large commercial building industry
Applications Engineer Panasonic Wiring Devices 5/2007 – 10/2009
GPS Antennas, Building Controls, IoT Devices, Automation Contros, Specialty Products
Customer facing role designing systems utilizing Panasonic system components and integrating with customer’s
existing products
 Integration support for over 40+ projects in the US, Mexico and Canada, to date over 200 projects globally
 Develop new product launch plans and market identification for specialty products
 Developed online interactive design tool to facilitate design-in of our products tailored for our integrators
 Marketing content creation including technical documentation, whitepapers, catalogs, mailers, email
newsletters and digital videos
Assistant Project Manager Hill International Inc. 8/2005 – 5/2007
Management of medium to large scale projects for the NJSCC including value engineering and cost analysis
 Managed multiple NJSCC school construction projects with an approximate total net worth of $25M
 Saved the state of New Jersey a total of $1.2M in unforeseen project costs
 Provided key insight into company’s procedures which landed 3 new projects
 Instrumental in the creation of key proposals which had a 65% success rate
Manager Technical Services, Sales, Marketing DeSisti 1/2004 – 8/2005
Responsible for project, on-site installation management, product development and marketing
 Provided market research, MRDs, competitor analysis and engineering designs to Italian engineering team,
developed two products for international release
 Managed online and print marketing campaigns; designed multiple Flashed-based interactive CDs
showcasing product highlights and features
 Managed over $1B in pipeline projects in the US, Italy, Japan and Mexico
 Provided basis and customer feedback which led to the design of two key products still in production today
 Created winning proposals leading to the successful acquisition of 4 large and profitable international
projects (Grape City being the largest)
Engineer RFL Electronics 9/2001 – 1/2003
Design and testing of AC-DC and DC-DC devices
EDUCATION/CONTINUING EDUCATION
New York University Stern School of Business
MBA 2016 Corporate Strategy, Corporate Finance, Marketing
New Jersey Institute of Technology
M.S. 2009 Project Management, Product Management; Project Management Certification
B.S. 2003 Electrical Engineering, Computer Architecture and Processor Design
Served as Adjunct Professor Jersey City University 9/2006 – 9/2014
 Programming, computer architecture and MS Office Suite
COMPETENCIES AND TECHNICAL SKILLS
Computer: MS Suite, AutoCAD Suite including Max 3D, Salesforce, Oracle, Adobe; (OS) Windows and IOS
Project Management Tools: Primavera Expedition, MS Project, Atlassian JIRA (Issue Tracking)
Methodologies: Waterfall, Agile and Scrum; Outcome Driven Innovation, Stage Gate
Engineering Experience: Embedded Controls, Building Automation, Power Conversion, Digital Design
Industrial Protocols: BACnet MSTP/IP, Modbus RTU/IP, Zigbee, N1, N2, LonWorks, CANbus
Governing Bodies: NEC; UL, CUL, ETL; ASHRAE, LEED, OSHA, Title24, AEE, IEEE
Technologies: Programming (Intermediate; VBA, Embedded C, C++; Android, Java and Java ME), Automation
(Motor Controls, Sensors and Switches, PLCs, Gateways), Wireless Networking and Communication, IoT

3. Rashan M. Goodall, PM Certified, MS, MBA
Development, Smart Grid and Demand Response, Microcontrollers (Atmel and PIC), Raspberry PI, Embedded
Interface (I2C, SPI, USART)