Prds167 final deck

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MyCarIsWorthLess.com
2015 Launch Plan
Four Ways PR
Your Path to the RIGHT Way!

Agenda
•  Introduction
•  Objectives
•  Methodology
•  Target Market
•  Key Messages
•  Strategy
•  Tactics
•  Seasonality
•  Budget
•  Reporting

Introduction
MyCarIsWorthLess.com is set to launch a unique service in
Canada and the U.S. called the Diminished Value Protection
Plan, a prepaid membership based service that helps eligible
members recoup their diminished value after an auto
accident.
Memberships will be sold through auto dealerships alongside
rust protection, gap and other F&I products when purchasing
a new or used vehicle.
Memberships can also be sold by
dealer service departments any time
prior to an accident.

Objectives
•  Introduce this new to market product to
consumers
•  First Year sales of $1.2 million
•  25% dealer penetration in first year
•  20 Million earned media impressions

Methodology
At Four Ways PR we incorporate the four way personality
system into every one of our campaigns. By doing so we are
able to target, attract and sell your ideas to consumers more
effectively.
The Four Ways Personality System recognizes the four
distinct personality types. We understand these personality
types and craft messages that resonate with all types of
consumers.
Four Ways PR

Methodology
The Four Ways Personality System is a proven strategy for
communicating with all types of people.
At Four Ways PR we incorporate the Four Way Personality
System into every one of our campaigns. By doing so we are
able to target, attract and sell your ideas to consumers more
effectively.
Four Ways PR

Target Market
New and used car purchasers aged 50+ represent
the ideal consumer for MyCarIsWorthless.com.
These consumers represent both the largest
overall market of car buyers (62%) and those with
the highest average disposable income levels.

Key Messages
Action
“Get CASH after your CRASH!!!”
Relationship
“A secure way to protect the value
of your car”
Organized
“Don’t let someone else’s mistake
cost you money”
Logical
“Recoup your value within 60
days; insurance covers the
repairs but not the diminished
value”

Strategies
•  Utilize spokespersons (Viraf Baliwalla / John
Oxendine) to create credibility for the plan.
•  Leverage media associations to reach the highest
number of journalists.
•  Target journalists who reach multiple media
touchpoints.
•  Create memorable experiences for
dealers, journalists and consumers.

Tactics: North American
International Auto Show
The MyCarIsWorthLess.com product launch will take place at
the 2015 North American Auto Show in Detroit Michigan on
January 12th through 25th.
We will activate at the Auto Show with the following elements.
•  VIP Launch Party
•  Launch event / Press conference
•  Spokesperson interviews
•  Promotions booth during the public
show

Tactics: NAIAS Launch Party
Our Activation will begin with a VIP / DEALER / MEDIA launch
party on January 17th.
This open bar event will be used a social opportunity to meet
the journalists who will cover our product in the media and the
dealers who we will need to sell our product to the consumer.
We will use the party to build awareness and attendance for
our product launch event the next day

Tactics: NAIAS Launch Event
Our Launch Event / Press Conference will take place on
January 18th.
The launch event will be hosted by our spokespersons Viraf
Baliwalla & John Oxendine who will formally introduce our
product to the marketplace.
Both Viraf and John will be available for one on one media
interviews following the event.
The launch event has been timed to ensure
maximum media reach. Most major car
launches will have been completed and
journalists will be looking for new
ideas to cover.

Tactics: NAIAS Promotions Booth
The Interactive MyCarIsWorthLess.com promotions booth will
be in operation throughout the consumer portion of the North
American International Auto Show.
The booth will be designed to allow our reps to inform the
public about the availability and value of a
MyCarIsWorthLess.com membership.
We will build a database of interested customers that can be
distributed to the select dealerships that sell our products.

Tactics: Auto Shows Booth Plan
MyCarIs
WorthLess.com

Tactics: Auto Shows
We will replicate the fallowing NAIAS elements for use at the
auto shows listed on the next slide.
• VIP Launch Party
• Spokesperson interviews
• Promotions booth during the public show

Tactics: Auto Shows
•  The Canadian International Auto Show (Feb 13–22)
•  Vancouver International Auto Show (March 24–29)
•  New York International Auto Show (Apr 3-12)
•  Seattle Auto Show (Oct 15-19)
•  Tampa Bay Auto Show (Nov 14-16)
•  Los Angeles Auto Show (Nov 21-30)

Tactics: Zoomer Shows
Now entering its sixth
successful year, the
ZoomerShow is Canada’s
largest consumer show and
lifestyle expo for men and
women 45+.

Tactics: US Print Media
Utilizing the Four Ways System we will effectively engage the
following journalists to cover the MyCarIsWorthLess.com
membership plan.
Jenna Fryer – Logical (Associated Press)
Jessica Anderson – Relationship (Kiplinger’s)
Kirk Bell – Organized (Chicago Tribune / NY Daily News)
Jim Mccraw – Relationship (Nytimes & 4 others)

Tactics: U.S. Broadcast Media
membership plan. Our Spokespersons will be available for
live and recorded interviews and profile segments.
Jean Chatzky – Logical (Money Matters, NBC Today Show)
Michael Corn- Action (Good Morning America)
Don Nash- Organized (Today Show)
Melissa Francis - Organized (Fox Business Money)

Tactics: U.S. Online
membership plan.
Steve Siler - Action (Car & Driver, Siler Road)
Alex Nishimoto - Relationship (MotorTrend)
Jonathan Ramsey - Action (Autoblog)
David Thomas - Logical (Cars.com)

Tactics: Canada Print Media
membership plan.
Denis Duquet – Action (Canadian Press)
Dianne Nice – Relationship (Globe and Mail)
Jim Henry– Organized (Freelance)
Alan Shanoff– Action (Toronto Star)

Tactics: Canada Broadcast
membership plan. Our Spokespersons will be available for
live and recorded interviews and profile segments.
Zach Spensor – Logical (Global TV / BC, Driving TV, Driving
With Zack Radio)
Jim Kenzie – Action (TSN, Motoring TV, Wheels.ca, Star)
Mohammed Bouchama – Relationship (CP24, Corus Radio)
Matt Galloway – Logical (CBC Toronto)

Tactics: Canada Online
membership plan.
Dan Heyman – Organized (autofocus.ca)
Leslie Wimbush – Logical (driving.ca)
Peter Bleakney – Organized (wheels.ca)
Michael Clark – Relationship (autofocus.ca)

Tactics: Distribution & Reporting
We will take advantage of traditional and new new media
distribution and media monitoring services provided by:
Bloomberg Business News
Canada News Wire
BusinessWire
Reuters
MeltWater

Seasonality
Seasonal
Engagement
Calendar

Item
Date

Launch Event January
Auto Show Activations January to April
Vancouver Zoomer Show March
Ottawa Zoomer Show April
Short Lead Press Coverage January to March
Long Lead Press Coverage May to July
Fall Auto Shows October to November
Toronto Zoomer Show October

Budget
PR
Budget

Item
Budget

Events
$672,477.00

Wire
Services
/
Media
Monitoring
$61,360.00

AD&M
$48,126.15

CD&E
$83,304.45

Total
Budget
$865,267.60

Reporting
Each Wednesday Four Ways PR will deliver a report outlining
the following metrics:
Earned media impressions
Trade show engagements
Social media activity
On the ground feedback from consumers

MEDIA ADVISORY
January 16th
2014
MyCarIsWorthLess.com TO INTRODUCE A SECURE
WAY TO PROTECT THE VALUE OF YOUR CAR AT
NORTH AMERICAN INTERNATIONAL AUTO SHOW
WHO: MyCarIsWorthLess.com
WHAT: Launch of a secure way for consumers to protect the value of
their car.
WHEN: Tomorrow - Saturday January 17th
: 2pm to 3:30pm
WHERE: COBO Hall Salon D – North American International Auto Show
Everyday North American’s experience the diminished value of their
automobile through not at fault accidents. Join us tomorrow as we introduce a
secure new way to protect the value of your car.
A live webcast of the event will also be available at
www.mycarisworthless.com/webcast/
Contacts:
Jon Chaters jchaters@4waysPR.ca (416) 996-7978
Four Way Public Relations
Four Ways PR
3199 Lakeshore boulevard west, Building F, Room 202
Office: (416) 867-1234
Fax: (416) 867-3553

Join us as we celebrate the
impending launch of of our new
program.
Friday January 16th 9pm
COBO Hall – Salon D
North American International
Autoshow

Jenna Fryer (Associated Press) - Personality Type: Action
To:Jenna Fryer
From:
Subject: Get CASH for your CRASH
Hello Jenna
MyCarIsWorthLess.com gets you cash after your crash. For those unplanned moments when
out of no where you’re car is hit, going through insurance for the damage is stressful enough;
losing value on your car is just another kick-in-the-gut when you’re already down.
Recoup the diminished value on your vehicle quickly and easily without the unwanted stress.
We will be launching this product to dealerships starting at the North American International
Auto Show in Detroit, The Canadian International Auto Show & the New York International Auto
Show.
Your readers will be able to start requesting this product from their local dealerships
immediately following the Detroit Auto Show.
Should you have any questions about this product, please feel free to reach out to me.
Thank you,

To: Henry Payne
From:
Subject: Recoup your value within 60 days; insurance covers the repairs but not the
diminished value
Hello Henry
It’s simple really. When you purchase a vehicle from a dealership you need insurance to drive
your car off the lot. What you aren’t covered for is the diminished value of your vehicle once it’s
been hit.
Insurance companies will cover the cost of repairs but the diminished value, well that’s up to you
to take to court. Only 1% of people will actually go through with the process due to the time and
eventual cost of going to court.
For a 1 time fee of $1800 at time of purchase of your vehicle (New or used), you are covered for
5 years for up to $5000 in value. Get the money back in 60 days vs who knows how many days
after dealing with insurance and the courts with no guarantee.
We will be launching this product to dealerships starting at the North American International
Auto Show Jan 17, 2015, The Canadian International Auto Show Feb 13-22, 2015, Vancouver
International Auto Show Mar 24-29, 2015 the New York Auto Show Apr 3-12, 2015.
Your readers will be able to start requesting this product from their local dealerships
immediately following the North American International Auto Show.
Should you have any questions about this product, please feel free to reach out to me.
Thank you,

Example of Tweets:
Steve Siler (Action-way personality):
We have the scoop for you! @mycarisworthless is an ingenious way to get cash
for your crash! I look forward to sending you an email explaining this new &
exciting product!
Alex Nishimoto (Relationship-way personality):
Hi Alex! @mycarisworthless is a secure way to protect the value of your car. I
look forward to sending you an email explaining this safe product.
Example of Email:
Hello Steve / Alex,
Car accidents are not fun. In fact, they can cost you a lot of money. This is where
MyCarIsWorthLess.com comes in.
MyCarIsWorthLess.com is the first company of its kind to offer a diminished value
protection plan. With a simple online calculation of the diminished value, it allows clients
to recoup money for diminished value on a non-fault car accident. The protection plan is
sold as a prepaid membership based service through auto dealerships. The best part is
that we do all the work for the client with money back guaranteed in 60 days or less!
A diminished value product has successfully launched in three states in the USA –
Georgia, Alabama and North Carolina and MyCarIsWorthLess.com is now looking
forward to expanding this product nationally.
As a journalist focusing on automotive and consumer news, this type of service is an
asset to your audience and makes for a great topic to cover.
For more information concerning this protection plan, please visit
www.mycarisworthless.com or contact me at 416-569-1857.
Media Contact
Rasha Cheaib
Media Relations Officer
416-569-1857
rasha@mycarisworthless.com

Journalist #1: Michael Corn
Good Morning America, Executive producer
E-Pitch:
SUBJECT: The first and only non-insurance way to get cash for your crash
Hello Michael,
We caught your segment on prepping your car for the winter season the other day and given the
huge recent snowfall it came in very handy! It shouldn’t surprise you that 80% of all auto
collisions occur in the winter but it might surprise you that in most states, the lost value from
your collision is not covered by your insurance. In fact, to recuperate any of this loss, you need
to spend your time and money in and out of courtrooms.
Until now. MyCarIsWorthLess.com is the first non-insurance, organization that returns your
losses to you, up to $5000, within 60 days of your collision! MyCarIsWorthLess.com is the only
way to recover your losses and to avoid lengthy court dates.
I thought a story on how to recover your losses in this icy, accident prone winter would be of
interest to you and your audience. I’d be happy to arrange an interview with our resident expert
and founder, Viraf Baliwalla. I’ve also attached a press release. Please let me know if you have
any questions or require any additional information.
Cheers,
Alex Cioppa
Journalist #2: Jean Chatzky
SUBJECT: Recoup your losses and don’t pay for someone else’s mistake with
Hello Jean,
You might already know that in most states, when you’re in a car collision, insurance will cover
the damages but it won’t help you recover your car’s lost value. Even if insurance will help you
recoup your losses, or if you take your case to court, it won’t happen quickly without a
guarantee of money returned! It takes time, money and effort. No matter what, you lose.
MyCarIsWorthLess.com is the first of its kind. This non-insurance organization is a membership
that guarantees you up to $5000 to recoup your losses in a collision, within 60 days!
A story on how MyCarIsWorthLess.com is a great, financially sound add-on that helps delivers
high return on investment might be of interest to you and your readers. I’ve attached a press
release, fact sheet and backgrounder and I’d be happy to arrange an interview with our founder
and resident expert, Viraf Baliwalla.
Let me know if you need any additional info or if you have any questions.
Thanks,
Alex

Email
pitch
to
Alan
Shanoff
at
the
Toronto
Star
(Action)

Re:
Get
CASH
after
your
CRASH!

Good
Morning
Mr
Shanoff,

Each
year
Canadians
lose
$1.2
Billion
in
diminished
value
of
their
vehicle
from
being
involved
in
a
‘no

fault
of
their
own’
type
of
accident.
Few
consumers
realize
that
although
insurance
covers
the
cost
of

the
repairs,
their
vehicle
is
still
valued
less
as
a
result
of
the
accident.

In
the
past,
compensation
was

potentially
received
after
the
expense
of
hiring
lawyers
and
lengthy
legal
proceedings.

MyCarisWorthLess.com
takes
the
stress
away
from
consumers
by
recuperating
the
diminished
value
on

behalf
of
the
consumer.
This
new
product
pays
consumers
the
diminished
value
within
60
days
of

accident,
stress
free.

Sold
at
point
of
vehicle
purchase,
and
good
for
five
years,
our
product
gets

consumers
their
money
back
into
their
wallets,
quickly.

Mr
Shanoff,
this
product
is
coming
to
market
during
our
launch
at
the
NAIAS
in
January
17th,
2015.

We

see
you
as
a
journalist
who
would
like
to
keep
consumers
appraised
of
new
auto
industry
products

through
your
news
articles.

I
will
follow
up
with
you
by
phone
tomorrow,
to
ensure
all
questions
are
answered.

Kind
Regards

Deborah
Goss

FourWaysPR.com

dgoss@FourWaysPR.com

Mobile
647-‐302-‐9618

Office
905-‐271-‐6806

Email
pitch
to
Dianne
Nice
at
the
Globe
and
Mail
(Relationship)

Email
heading:
A
secure
way
to
protect
the
value
of
your
car

Hi
Dianne,

I
would
like
to
introduce
myself
as
one
of
a
team
of
seven
at
Four
Ways
PR
who
are
working

with
our
client
to
launch
a
new
product
that
will
be
released
at
the

NAIAS
in
Detroit
on
January
17th
,
2015.

We
have
discovered
that
few
consumers
realize
how
their
finances
are
impacted
until
they
are

involved
in
a
‘no
fault
of
their
own’
type
of
accident.

Each
year
Canadians
lose
$1.2
Billion
in

‘diminished
value’.

While
the
comfort
of
Insurance
takes
care
of
the
repairs
to
our
vehicles
after
an
accident,
even

when
the
repairs
are
complete,
we
are
still
out
of
pocket.
We
generally
discover
that
our

vehicle
is
worth
less
than
a
comparable
vehicle
that
is
accident
free.

There
is
a
currently
a
method
of
recuperating
your
diminished
value,
however,
this
involves

hiring
a
lawyer,
court
costs
and
the
stress
of
taking
the
guilty
party
through
the
system.

takes
the
stress
out
of
recuperating
your
diminished
value
by
offering
a

protection
plan
purchased
at
point
of
vehicle
purchase,
good
for
five
years,
and
giving

consumers
extra
peace
of
mind.

This
product
supplies
restitution
in
lost
value
within
60
days,

without
the
hassle
of
going
to
legal
and
putting
your
hard
earned
money
back
into
your
pocket.

Dianne,
we
have
spent
some
time
researching
previous
articles
written
by
you
and
feel
that

your
community
approach
to
informing
consumers
about
finances
would
be
most
helpful
for

consumers
on
this
new
product.

I
would
like
to
follow
up
with
a
phone
call
tomorrow
to
discuss
the
product
further
and
respond

to
any
questions
you
may
have.

I
look
forward
to
speaking
with
you.

Kind
Regards

Deborah
Goss

FourWaysPR.com

dgoss@FourWaysPR.com

Mobile
647-‐302-‐9618

Office
905-‐271-‐6806

Phone Pitch:

[General Script]

Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a
potential story/feature for your show – are you familiar with us?

Well let me give you a brief explanation of who we are and what we do.
MyCarIsWorthLess.com is an online protection plan sold through auto
dealerships for vehicle owners to recoup money for diminished value on a no-
fault car accident. Through a simple calculation, the damage repairs are totaled
and instead of going through a long court process to claim fees, our services do
the work for the customer and gets the money back in up to 60 days.

This product, being the first of its kind available to a large consumer market,
would be great to feature on your show. Viraf Baliwalla, who developed
MyCarIsWorthLess.com is doing interviews this month and we’d love to have him
speak with you about this on __(show name)__. May I give you my contact
information to arrange this?

Example

[Modified Script – Relationship Personality]

To: Mohamed Bouchama, AutoShop [TV]

Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how
are you today?

…great, thanks! I’m familiar with your show AutoShop and I’m calling with a
story/product feature idea, are you familiar with us?

MyCarIsWorthLess.com is a brand new service for car owners and new car
buyers. What it is, is a diminished value protection plan sold through dealerships
to new car buyers. The way it works is, with a simple online calculation of the
diminished value, it allows customers to recoup money for diminished value on a
no-fault car accident. The best part is that it’s no hassle for the customer
because the whole complicated process is taken care of by us, with money back
guarantee in 60 days or less. We want to make it really easy but secure and
hassle-free for car-owners. It’s sold just like any add-on feature, such as rust
protection or Sirius radio.

As the first product of it’s kind, this is really valuable information for your
audience and a great topic for the show. I’d love to arrange for an interview on
Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a
moment to further discuss this?

E-Pitch:

Example 1

[Modified for Logical Personality]

To: MattGalloway, CBC’s Metro Morning

Subject: [Story Idea] Car owners can now recoup diminished value with
new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt
Galloway]

Hello Matt and Metro Morning,

On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a
potential national consumer news story for Metro Morning. Please consider the
following:

MyCarIsWorthLess.com, a consumer helpline and online diminished value
calculator, is launching a new service called the Diminished Value Protection
Plan across Canada and the U.S.

The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.

Founder and serial entrepreneur Viraf Baliwalla has successfully launched the
service in Regina and is now looking forward to its national launch.

As a reporter focusing on national and consumer news, this would be a great
story for your show, and a great product to feature with the auto industry
approaching its peak buying season.

To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.

Media Contact

Michelle Ronchin

Four Ways PR | Media Relations Officer

647-818-9758

michelle@fourwayspr.com

Example 2:

[Modified for Action Personality]

To: Jim Kenzie, Kenzie’s Corner [TV]

Subject: [Story Idea] Car owners can get cash from a crash – new service
set to launch from ‘MyCarIsWorthLess.com’

Hi Jim,

I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with
news of a new service for car owners set to launch in Canada and the U.S. – the
Diminished Value Protection Plan is the first of its kind and after its highly
successful Regina launch, it’s only a matter of time before nation-wide
consumers get their hands on it.

Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one
of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star.

MyCarIsWorthLess.com is not only a consumer helpline and online diminished
value calculator, but also a protection plan soon to be available to the consumer
market.

The protection plan is sold as a prepaid membership based service through auto
dealerships, alongside other standard add-ons (rust protection, etc.). It allows
members to recoup their diminished value after an auto accident.

This type of service is very valuable to your audience and makes a highly
engaging topic to cover.

To discuss interview times with Viraf, please contact me at 647-818-9758. For
more information, visit www.mycarisworthless.com.

Media Contact

Michelle Ronchin

Four Ways PR | Media Relations Officer

647-818-9758

michelle@fourwayspr.com

Automotive Journalist Priority List
PRINT JOURNALISTS
CANADA U.S.
NAME PUBLICATION TYPE NAME PUBLICATION TYPE
Dianne Nice Globe and Mail Relationship Jenna Fryer Associated Press Logical
Alan
Shanoff
Toronto Star Action Jessica
Anderson
Kiplinger’s Relationship
Denis
Duquet
Canadian Press Action Kirk Bell Chicago Tribune /
NY Daily News
Organized
Jim Henry Freelance Organized/
Logical
Jim Mccraw NY Times & 4
Others
Relationship
ONLINE / WEB JOURNALISTS
CANADA U.S.
NAME SITE TYPE NAME SITE TYPE
Dan Heyman Autofocus.ca Organized Steve Siler Silerroad
Productions
Action
Lesley
Wimbush
Driving.ca Logical Alex
Nishimoto
motortrend.com Relationship
Peter
Bleakney
Wheels.ca Organized Jonathan
Ramsey
Autoblog.com Action
Michael Clark Autofocus.ca Relationship David
Thomas
Cars.com Logical
BROADCAST JOURNALISTS
CANADA U.S.
NAME SHOW TYPE NAME SHOW TYPE
Zack Spencer
Driving
Television
[Global TV],
Driving with
Sack spencer
[Radio]
Logical
Jean Chatzky Money
Matters
[Retirement
Living], NBC
Today Show
Logical/
Organized
Jim Kenzie Motoring TV
[TSN],
Action Michael Corn Good Morning
America
Action
Mohamed
Bouchama
Auto Shop
[CP24]
Relationship Don Nash Today Show Organized
Matt Galloway Metro Morning
[CBC Radio]
Logical Melissa
Francis
Fox Business
Money
Organized

FOR IMMEDIATE RELEASE
MyCarIsWorthLess.com ANNOUNCES EXCLUSIVE PROTECTION FOR
YOUR CAR IN A NOT AT FAULT ACCIDENT AT THE NORTH AMERICAN
INTERNATINAL AUTOSHOW
Detroit, January 17, 2015
Many North Americans are not unaware that insurance companies, in case of
a not at fault accident, only cover the repairs but not the diminished value. In
order to remediate to this situation, MyCarIsWorthLess.com is proud to
announce an exclusive protection plan to recoup the value of their vehicle
within 60 days in a not-at-fault accident. MyCarIsWorthLess.com today
introduced a secure way to protect the value of your car across Canada.
“Being involved in a car accident is never a fun experience. In fact, several
Canadians have to pay up to the value of the damages of their car without
receiving any form of compensation, although they weren’t at fault.” – Viraf
Baliwalla, Serial Entrepreneur
Every year, North Americans lose over $1.2 billion in diminished value
through not-at-fault accidents.
Many families end up absorbing the cost.
With that in mind, MyCarIsWorthLess.com offers this exclusive protection
plan. It is designed to recoup the diminished value of your car from the at-fault
party up to a value of $5,000.
About MyCarIsWorthLess.com
MyCarIsWorthLess.com is the first company in Canada offering a
diminished value protection plan. It is available through a prepaid membership
based service. It will also be offer in a near future via authorized auto dealers.
This diminished value is also available in three states in the USA – Alabama,
Georgia and North Carolina.

MyCarIsWorthLess.com will uphold its promise to recoup the value of the
car in a not-at-fault accident up to $5,000 within 60 days. This will avoid the
entire possible outcome from costly legal implications.
MyCarIsWorthLess.com is the easiest and fastest way to get your
compensation after an accident.
Contact
For all media inquiries including request for interviews with Viraf Baliwalla,
please contact
Sebastien Dorelas, Media Relations
Four Ways PR
Office: (416) 867-1234
Fax: (416) 867-3553
Four Ways PR
Office: (416) 867-1234
Fax: (416) 867-3553

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